Showmen's Trade Review (Oct-Dec 1949)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1949
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000462
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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"Absolufely the funniest" picture Warner Bros, ever made.' // -MILTON BERL^S /J VDURE SO RIGHT NOW ''Milton Berle ties 'em in knots and throws 'em in the aisles. Doomed to do land-office business!" BOXOFFJCE The theatreman will find himself dusting off the SRO sign!" > HOLLYW TER i^r DAIIY VARIETY ^ A gold mine! Surefire for every type audience. Unquestionably will be one of studio's top grossers! A welcome return to belly-laugh screen technique." FILM DAILY ix The gags fly fast, thick and furious! This one delivers everything!" ik VARIETY "The strongest kind of zany entertainment!" "Strong box-office aimed at the funny bones of audiences of all ages!" The comedy riot of the year, and if an exhibitor can't clean up on it he might just as well close down his operation!" MILTON BERLE VIRGINIA MAYO ALWAYS LEAVE THEM LAUGHINI RIITH ROMAN • BERT LAHR jerry wald • royIl ruth Screen Play by MELVILLE SHAVELSON and JACK ROSE From a Story by MAX SHUL and RICHARD MEALANO • Musical Direciion by Ray Heindort Special Music & Lvric5 bv Sammv rahn