Showmen's Trade Review (Oct-Dec 1949)

Record Details:

Title:
Showmen's Trade Review
Date:
Oct-Dec 1949
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000464
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 28, 2022
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YOU ASKED FOR IT IF YOU ARE: The long-awaited answer to a Showman's prayer! It informs fully and completely, and thoroughly demonstrates the creation of dynamic, ticket-selling ad campaigns. A complete compendium of information, fully diagrammed and illustrated, covering the entire field of ad preparation from initial concept to final printing. (81/2x1 1 inch pages SOLID! 20 INFORMATION PACKED CHAPTERS including: Ad Construction • Approach & Appeal * Showmanship Sells • Headlines & Saleslines • Adjectives & Superlatives • Color Theory o Type: Its History • Typography: Us Use o Art & Illustration • Photoengraving & Reproduction Processes • >\musemenf Page • Food • Fas/lion • Cosmefics • Personal Slant • Adapting Theatrical Material • Budget & Sales Analysis * The Specialized Appeal • Institutional & Cooperative Advertising • Television & Selling FULL-PAGE PLATES LAYOUTS • DRAWINGS AND DIAGRAMS! • OVER 200 PAGES Text embraces al phases of Showmanship in Advertising! Advertising executive, copy writer, art director or artist, producer of advertising or entertainment, theatre manager, showman or publicity representative, radio or television producer, salesmanager or account executive ... or an/one whose job entails a knowledge of SELLING TO THE ENTERTAINMENT-CONSCIOUS PUBLIC . . . THIS ONE BS FOR ORDER YOUR COPY NOW $750 THE EDITION IS LIMITED Use the coupon to insure your reservation (A grand gift — why not order several?) SHOWMEN'S TRADE REVIEW 1501 BROADWAY NEW YORK CITY 18, NEW YORK ENCLOSED $ FOR COPY(S) SHOWMANSHIP Year after year the Industry's Best-Seller now in its Fourth and Final Printing! "THE ENCYCLOPEDIA OF EXPLOITATION" 10,001 tried and tested show-selling ideas $5. WHILE THEY LAST IN ADVERTISING" @ $7.50. SHIP POSTPAID TO: I Name I ! Address . I City. I .Zone. State (No COD'S • In Canada add 25c • Foreign add 50c) THE ANSWER TO YOUR CHRISTMAS PRESENT PROBLEM Tell us who you wont to get a copy of this new book as a holiday present and we'll enclose a Christmas Card with your name on it when we send it out. You Couldn't Selecf a More Thoughtful or Appropriate Gift