Showmen's Trade Review (Oct-Dec 1949)

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Get in line, brother ! We're building a Box Office for Federation ! A Box Office where you can buy rest for the aged, aid for the needy, health for the ill ! Where your contribution buys YOU a round-trip ticket to HAPPINESS! That good feeling that comes from GIVING to your fellow man. Giving . . . NOT until it hurts . . ..but until it HELPS . . . those who need help so badly ! The entire Amusement Industry is in on this one! Motion Pictures, Legitimate Theatres, Vendors, Laboratories, Artists, Agents . . . yes, right on down the line, from President to Office Boy, every man and woman who takes home a salary each week, will GIVE to the building of a Better Community! The need is greater this year, than ever before ... for the maintenance of what we HAVE . . . and the BUILDING of what we NEED! Just $1,200,000 out of Federation's $50,500,000 requirements! That's not much from the people in SHOW BUSINESS . . . the people who know how to create SRO at any Box Office! When you are approached . . . GIVE, brother . . . GIVE ! Show must go on ^00/ 6a $1,200, 000 AMUSEMENT DIVISI ON -^O^ 7chairman FEDERATION OF JEWISH PHILANTHROPIES OF NEW YORK ii6 hospitals, medical and social service agencies serving 480,000 New Yorkers