Showmen's Trade Review (Oct-Dec 1949)

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YOU ASKED FOR IT w>fe^ IF YOU ARE: The long-awaited answer to a Showman's prayer! It Informs fully and completely, and thoroughly demonstrates the creation of dynamic, ticket-selling ad campaigns. A complete compendium of information, fully diagrammed and illustrated, covering the entire field of ad preparation from initial concept to final printing. (814x1 1 inch pages) SOLID! 20 INFORMATION PACKED CHAPTERS including: Ad Construction o Approach & Appeal * Showmanship Sells • Headlines & Saleslines * Adjectives & Superlatives * Color Theory • Type: Its History • Typography: Its Use • Art & Illustration * Photoengraving & Reproduction Processes • Amusement Page * food • Fashion • Cosmetics • Personal Slant • Adapting Theatrical Material • Budget & Safes Analysis • The Specialized Appeal * Institutional & Cooperative Advertising * Television & Selling FULL-PAGE PLATES OF LAYOUTS • DRAWINGS AND DIAGRAMS! • OVER 200 PAGES Text embraces al phases of Showmanship in Advertising! Advertising executive, copy writer, art director or artist, producer of advertising or entertainment, theatre manager, showman or publicity representative, radio or television producer, salesmancger or account executive ... or anyone whose job entails a knowledge of SELLING TO THE ENTERTAINMENT-CONSCIOUS PUBLIC . . . ORDER YOUR COPY NOW THE EDITION IS LIMITED /Icn Use the coupon to Insure your reservation <J» ■ uU (A grand gift — why not order several?) ■ THIS ONE IS FOR YOU! SHOWMEN'S TRADE REVIEW 1501 BROADWAY NEW YORK GITY 18, NEW YORK ENCLOSED $ FOR .COPY(S) "SHOWMANSHIP I IN ADVERTISING" fa^ $7.50. SHIP POSTPAID TO: year offer yeor fhe Industry's Best-Seller ^mmm now in its Fourth and Final Printing! ■THF CNCYCLOPEDIA OF EXPtO/TAT/ON" 10,001 fried and tested show-selling ideas $5. WHILE THEY LAST Hams . Address . City, .Zone. State 4— : (No cod's • In Canada add 2Sc • Foreign add 50c] I THE ANSWER TO YOURCHRISTMAS PRESENT PROBLEM Tell us who you want to get a copy of this new book as a holiday present and we'll enclose a Christmas Card with your name on it when we send it out. You Couldn't Select a More Thoughtful or Appropriate Gift