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YOU ASKED FOR IT w>fe^
IF YOU ARE:
The long-awaited answer to a Showman's prayer! It Informs fully and completely, and thoroughly demonstrates the creation of dynamic, ticket-selling ad campaigns.
A complete compendium of information, fully diagrammed and illustrated, covering the entire field of ad preparation from initial concept to final printing.
(814x1 1 inch pages)
SOLID!
20 INFORMATION PACKED CHAPTERS
including:
Ad Construction o Approach & Appeal * Showmanship Sells • Headlines & Saleslines * Adjectives & Superlatives * Color Theory • Type: Its History • Typography: Its Use • Art & Illustration * Photoengraving & Reproduction Processes • Amusement Page * food • Fashion • Cosmetics • Personal Slant • Adapting Theatrical Material • Budget & Safes Analysis • The Specialized Appeal * Institutional & Cooperative Advertising * Television & Selling
FULL-PAGE PLATES
OF LAYOUTS • DRAWINGS
AND DIAGRAMS! •
OVER 200 PAGES
Text embraces al phases of Showmanship in Advertising!
Advertising executive, copy writer, art director or artist, producer of advertising or entertainment, theatre manager, showman or publicity representative, radio or television producer, salesmancger or account executive ... or anyone whose job entails a knowledge of SELLING TO THE ENTERTAINMENT-CONSCIOUS PUBLIC . . .
ORDER YOUR COPY NOW
THE EDITION IS LIMITED /Icn
Use the coupon to Insure your reservation <J» ■ uU (A grand gift — why not order several?) ■
THIS ONE IS
FOR YOU!
SHOWMEN'S TRADE REVIEW
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NEW YORK GITY 18, NEW YORK
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year offer yeor fhe Industry's Best-Seller ^mmm now in its Fourth and Final Printing! ■THF CNCYCLOPEDIA OF EXPtO/TAT/ON" 10,001 fried and tested show-selling ideas $5. WHILE THEY LAST
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I
THE ANSWER TO YOURCHRISTMAS PRESENT PROBLEM
Tell us who you want to get a copy of this new book as a holiday present and we'll enclose a Christmas Card with your name on it when we send it out.
You Couldn't Select a More Thoughtful or Appropriate Gift