Showmen's Trade Review (Jul-Sep 1949)

Page scan 000176 from Showmen's Trade Review

Record Details:

Title:
Showmen's Trade Review
Date:
Jul-Sep 1949
Publisher:
[New York, etc.]
Volume:
Showmen's trade review
Leaf #:
000176
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Established in 1933 by Charles 'Chick' Lewis, who previously edited the 'Manager's Round Table' section in Quigley's MOTION PICTURE HERALD. Lewis originally called his new publication SHOWMEN'S ROUND TABLE, but after a lawsuit from Quigley, he changed the title to SHOWMEN'S TRADE REVIEW (STR). Over the next two decades, STR proved to be a formidable competitor to Quigley's HERALD and steadily grew in circulation. It's easy to see why exhibitors wanted to subscribe. STR's editorial voice, reviews of features and shorts, 'Box Office Slant' tips for how to promote movies, and concise and well organized 'Booking Guides' made it a trustworthy and highly useful magazine for exhibitors. -- Eric Hoyt, 2014
Date Added:
August 15, 2024
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SHOWMEN'S TRADE REVIEW, July 23, 1949 But make sure of all three — Comfort, Appearance, Long Service As you can see from this illustration of our model TC 701, there's a sleek elegance in every line of the current Heywood-Wakefield theatre chairs. Thousands of theatre patrons can tell you these chairs are supremely comfortable. And hundreds of theatre owners can testify to the value of our long experience in meeting the special problems of theatre installations. Sturdy, steel construction is positive assurance of long, trouble-free service. There are many special features which make up-keep easy and cut maintenance costs. And the choice of colors and fabrics assures perfect harmony with your decorating plans. So make sure of all three when you re-seat or plan a new theatre. Our illustrated folder shows all current models in full color — and our own representative or the nearest H-W distributor will show you at first hand how comfortable and practical theatre seating can be! Welding feet on end standards is typical of the many operations where special skills and special tools build long, satisfactory service into every Heywood-Wakefield theatre chair. Heywood-Wakefield Theatre Seating Division • Menominee, Michigan • Sales Offices: Baltimore, Boston, Chicago, New York.