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©cie ll^njl APR 15 1931
VOLUME
ONE NUMBER SEVEN
MAY NINETEEN THIRTY ONE
Dora Albert
Assistant Editor
Ruth Wa t e r b u r y
Editor
Jimmy Starr
Western Representative
Albert P. Schlafke
Art Editor
Special Features
Page
Why Garbo is the World's Love Ideal 16
A Psychologist Analyses the Garbo Apfeal By DR. LOUIS E. BISCH
Silver Screen's Prize Winning Slogan ............. 18
The Girl Who Loved Laughter . 19
The Tragedy of Renee Adoree By BOB MOAK
That Darned Fool, Bakewell 20
His Friends Told Billy He' d Fail By EDWARD CHURCHILL
The Real Joan Crawford 21
Proving Her Success Is Her Own Achievement By RADIE HARRIS
How^ Casting Directors Judge People 22
See If You Could Get Into the Movies By CLARK ANDREWS
Everybody's Father Confessor 25
People Write Their Troubles To Lewis Stone By JACK JAMISON
A Movie Fan's Crossword Puzzle . 26
Our M-onthly Brain Teaser By ALMA TALLEY
Her Own Worst Enemy 35
That' s Joan Bennett' s Trouble By HARRIET PARSONS
Millionaires of the Movies . , . 36
Those Who Have Won — And Lost — Fortunes By GORDON R. SILVER
A Gentleman of Contrasts 38
That Englishman, Ralph Forbes By MARQUIS BUSBY
The Private Life of Mitzi Green 39
It's As Fresh As You'd Expect By DORA ALBERT
How Hollywood Lovers Propose 40
New Methods But the Same Old Words By GRACE SIMPSON
Their Most Vivid Memories 48
The Stars Recall Their Childhood By SYLVIA CONRAD
She Conquered Defeat " 50
Marjorie Ramheau Proves They Do "Come Back!' By ALLAN JORDAN
Hollywood's Newest Genius 59
Carman Barnes, Paramount' s Discovery By EDWARD CHURCHILL
4
Special
D epartments
Page
Exercises for Reducing B7 Mary Lee 6
Love and Hisses 8
Talkies in Tabloid 10
Ask Me Another By Sally Forth . . 12
MoviETowN Topics I5
Silver Screen's Reviewing Stand 44 The Final Fling 82
Art
A Vision Of Spring, Edwina
Booth 27
Barrymore's Svengali 28
Marian Marsh 's Trilby 29
That French Boy, Maurice
Chevalier 30
Fox's Discovery, Elissa Landi .... 31
The Glorious Swanson 32
Music's Gift to the Movies, Lawrence TiBBETT 33
The Bennett Baby, Fair Joan .... 34
A Seven Star Rogues' Gallery. . 51-58
COVEK PORTRAIT OF LORETTA YOUNG BY JOHN RALSTON CLARKE
SILVER SCREEN. PubUshed monthly by Screenland Maprazlne. Inc., at 45 West 45th Street, New York, N. Y. Paul C. Hunter. President: H. C. Olpe, Secretary. Chlcaixo Ofllce: 919 North Michigan Avenue. CMcago. Yearly sul>sorlptloua $1.00 In the United States, Its dependencies. Cuba and Mexico: SI. 25 !n C^anada: foreign SI. 50. Entered as second class matter, September 23, 1930, at the Post (ifflce. New York, N. Y., under the Act of March 3. 1S79. Additional entry at Chicago, lllluols. Copyright 1931.