Silver Screen (Nov 1933–Apr 1934)

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■■■■■■ BUB® © CONCENTRATION is impossible, says Mr. Barclay, if your nerves are jumpy. "I prefer Camels because I can smoke as many as I want without jangled nerves." Steady Smokers turn to Camels Shepard Barclay says: "Every bridge player can and should learn every system of contract bridge... but it takes real concentration to play a different system with every partner. That kind of concentration naturally involves terrific nerve strain. Personally, I find smoking a decided help to concentration. I prefer Camels... I can smoke them steadily without experiencing jangled nerves . . . they're always mild ! " Steady smoking brings out what a cigarette's really got. Smoke Camels yourself. Make your own comparisons. Your own experience will confirm all that Mr. Barclay says. ! •ABOVE— SHEPARD BARCLAY, who in two months won twenty tournaments with twenty brand-new partners, smokes steadily while playing. • LEFT — WHETHER YOU smoke while you play bridge or play bridge while you smoke ...change to Camels — for more pleasure, for the sake of your nerves — and your bridge! IT IS MORE FUN TO KNOW Camels are made from finer, MORE EXPENSIVE tobaccos than any other popular brand. Leaf tobaccos for cigarettes can be bought from 5^ a pound to $1.00 ...but Camel pays the millions more that insure your enjoyment. ^^^■^ Copyright, 1933. ytpy' ""^ffj M # R. J. Reynolds Tobacco Company NEVER GET ON YOUR NERVES NEVER TIRE YOUR TASTE