Silver Screen (Nov 1933–Apr 1934)

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Silver Screen for March 1934 53 This young wife thought romance had fled— UNTIL . . . \ I KNOW IT. MY I DEAR. ' BUT PERSPIRATION! ODOR IN UNDERTHINGS MAKES ANY WIFE SEEM UN ROMANTIC. WHY RISK IT, WHEN LUX IS SO EASY ? rAUNT ALICE IS RIGHTEVEN A BUSY WIFE CAN TAKE A Ml MUTE OR TWO TO LUX UNDIES EACH DAY LUX TAKES /WAY PERSPIRATION ODOR, A YET SAVES M COLORS ' * -.for underthings Removes perspiration odor— Saves colors AVOID OFFENDING Underthings absorb perspiration odor — protect daintiness this easy way . . No girl need ever be guilty of perspiration odor in underthings. Lux takes it away completely and saves colors! And it's so easy. But do avoid cake-soap rubbing and soaps containing harmful alkali — these things fade colors, injure fabrics. Lux has no harmful alkali. Safe in water, safe in Lux.