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Its a breach of fashion • • •
if your hair hasn't a spring ou tfit, too
Fashion is busily showing new things for Spring — frocks, coats and hats with many clever new touches. But Fashion has one stern rule: Whatever the style of your Spring costuming, your hair must be in wave. Straight hair is conspicuously out of place.
That means you need your Eugene Permanent Wave now. If you wait for "later," as you may have planned, you miss months of smartness, beauty and convenience. Instead, follow those knowing women here and abroad . . .
Go at once to a hairdresser who does genuine Eugene Waving, and get a genuine Eugene Permanent Wave. Enjoy its comfort and loveliness all through Spring and Summer; then when your new hair
tuGtnt
Eugene will gladly send you a free copy of his sryle bulletin "Hair Views." It shows the latest coiffure styles sponsored by Harper's Bazaar and reproduced by Eugene, and it contains important advice on permanent waving. Send the coupon at once.
Miss Margaret C.Whitney of Garden City, L. I., says : "Why should summer only he permanent waving time? I want my hair looking its best the year round — and I keep it so by getting a Eugene permanent two or three times a year. "
grows in, a few months from now, have this new straight hair permanently waved, too!
Hairdressers who feature the Eugene Method can keep your hair permanently beautiful with undulating waves, flattering ringlets and cunning clusters of indestructible curls... just as you desire. They give you these results by using genuine Eugene Sachets — approved by Good Housekeeping and identified, for your protection, by the Eugene trademark, the famous "Goddess of the Wave."
When you see this trademark stamped on the sachets used, you can be absolutely certain that you are getting what you are paying for — a genuine Eugene permanent wave, preferred the world over.
Eugene Ltd., New York, London, Paris and Sydney.
-FREE...L'u^ene offers "Hair Views"-—
Eugene Ltd., 521 Fifth Avenue, New York City. (9> Please send me " Hair Views" sponsored by Harper's Bazaar and Eugene.
Name— .
Address
City State
(YOU CAN PASTE THIS ON A PENNY POST CARD)