Silver Screen (May-Oct 1934)

©C1B 227582 HAY 31 193^ Tke Opening Chorus Acme Marlene Dietrich starts a new style at the opening of a new picture. MARLENE DIETRICH appeared at the preview of her latest picture, "The Scarlet Empress," in a divided skirt ensemble, in a most amiable mood, and in Joe Von Sternberg's car. The divided skirt ensemble— which is what comes of mating pants and dresses— will very likely become the rage of the season. • — »-«"' — ■ WORRIES you have, doubtless, but consider yourself fortunate not to have this one. There's a guy from the Chinese Theater rn Hollywood (where they have those gala openings, you know) who has been chasing Garbo with a block of wet cement for weeks now— but still hasn't managed to get her to patter across it. Sid Grauman of the Chinese is eager to have Garbo be the first star of 1934.10 add her footprints to the famous collection he has in the forecourt of his theater. Greta is the second celebrity to have the wet cement brought to her. The first was the shy Charles Lindbergh. It didn't work so well with him— and from the looks of things it isn't going to work much better with La Swede. Maybe she's just sensitive about those feet. JOHNNY DINMORE has it all figured « out and has presented us with the best definition of a stand-in to date. Last month Johnny was only a kid in the neighborhood who played ball with Jackie Cooper nearly every afternoon. When Jackie had to go to Catalina Island on location with the "Treasure Island'' company, he asked to have Johnny go along, and Director Victor Fleming thought it a good idea to have Johnny go as Jackie's "standin." The first day on his new job Johnny stood listening patiently while an assistant director outlined all he had to do to save Jackie as much weariness under the lights as possible. After the lengthy recitation he turned to Jackie and said, "I get it, kid, I sweat while you sit." REFLECTING the MAGIC of HOLLYWOOD JULY 193 4 Volume Four Number Nine ELIOT Keen Editor Elizabeth Wilson Western Editor Frank J. Carroll Art Director CONTENTS SPECIAL FEATURES page ESTIMATE THE WEIGHT OF MADGE EVANS 12 Conditions and Measurements WINNERS IN THE JOAN CRAWFORD WEIGHT ESTIMATING CONTEST .ig| INTIMATE MOMENTS WITH CLEOPATRA! Elizabeth Wilson 20 Cleopatra Shows What Can Be Done With Beads GRAPEFRUIT FOR GIRLS John W. Blontman 22 Why Mae Clarke Thrives SHAKESPEARE? NO! Julia Gwin 23 Fredric March Denies That Shakespeare Is Necessary "WRONG PEOPLE CRASHING PICTURES!" Ruth Biery 24 Once Upon a Time Personality Won "THE TRICK IS TO BE TOGETHER" Ben Maddox 26 Robert Young's New Idea About Marriage "PAIRING THEM OFF" Patricia Keats 28 Romance in the Air of Hollywood IS HOLLYWOOD KILLING ITS LEADING MEN?. .Beatrice MacDonald 30 Gable, Cooper, March and Montgomery Worked to Death PICTURES SHOOTING S. R. Mook 32 News of the Studios All Over Hollywood "WHERE'S THAT BALL AND CHAIN?" Carlisle Jones 34 Is Dick Powell Seriously Looking For An Angel GOOD TASTE VS. HOLLYWOOD FASHIONS Lenore Samuels 51 Studio Designers Losing Prestige NOW FOR PENGUINS! 54 Walt Disney Is Making a New Silly Symphony SPECIAL DEPARTMENTS The Opening Chorus Reviews— In Well Chosen Words "You're Telling Me?" Silver Screen Pattern Department Ginger Rogers' Fascinating Dress Fan Mail Department Letters Answered by the Stars The Thrill of Beauty ' ..Mary Lee Every Woman Is Happiest When She Looks Her Best Topics for Gossips ". Reviews of Pictures Seen 52 A Movie Fan's Crossword Puzzle Charlotte Herbert 82 The Final Fling... The Editor 82 10 19 A GALLERY FOR PICTURE FANS Ruby Keeler, Fishermaid ;-.._.>. 35 William Powell, The Wit of Hollywood. 36 Ann Harding, In the Swim 37 New Pictures That Are Important ....38-39 The Latest Releases It's Easier to Make Love in the Summer Time 40-41 Screen Romances "Come On In" .". '. v 42-43; Beauties in Swimming Togs "Dressing Up" for the New Costume Pictures 44"45 The Latest Cycle Rochelle Hudson, Brilliant Career Ahead _ 46 Will Rogers and Madeleine Carroll 47 Sidney Blackmer, Sidney Fox, Helen Vinson, Joseph Schildkraut 48 Dolores Del Rio, Dressed by New York. 50 COVER PORTRAIT OF GINGER ROGERS BY JOHN ROLSTON CLARKE SILVEK SCBEEN. Published monthly by Screenland Magazine, Inc., at 45 West 45th Street, New York, N. T. V. G. Heimbucher, President; J. S. MacDermott. Vice President; J. Superior, Secretary and Treasurer. Chicago Office: 400 North Michigan Avenue, Chicago. Yearly subscriptions $1.00 in the United States, its dependencies, Cuba and Mexico; $1.50 in Canada; foreign $1.60. Changes of address must reach us five weeks in advance of the next issue. Be sure to give both the old and new address. Entered as second class matter, September 23. 1930, at the Post Office, New York, N. Y. under the Act of March 3, 1879. Additional entry at Chicago, Illinois. Copyright 1934. MEMBER AUDIT BUREAU OF CIRCULATIONS 4