Silver Screen (May-Oct 1934)

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Silver Screen for July 1934 55 I Love Summer Clothes 99 "It's so easy to keep them fresh and smart with LUX "With such exciting new cottons and gorgeous washable silks nowadays, summer clothes have loads of smartness. But, of course, they must be absolutely fresh to look their best. "That's why Luxable clothes are so heavenly. Just a whisk through a froth of lukewarm Lux suds, and they look grand as new. My maid always tests the color first in clear water — then we know if it's safe in water alone, it can be trusted to gentle Lux." Why don't YOU ffry this Hollywood care for your own summer things? Lux will keep them fresh and unfaded. But don't risk cake-soap rubbing or using ordinary soaps containing harmful alkali. These things are often disastrous to color and fabrics. Lux has no harmful alkali — keeps lovely frocks new looking all summer long. Kolloch, Columbia si s BLACK MOON." "Lux is marveious, ,00 ana ,ove.y without fading the cojc, FAY says. "And how it cuts down stock.ng Specified in ail the b,'g Hollywood studios Janet Henl^ r^t ws • • -ys: rardrobe to take the be po L le c ^ t0 k"OW h™ stockings worth £J ' th °iCOSt"m™ and depend on Lux Tt of d°"ars. I economy and a wonder^T? invaluable replacement bills L^l th P u do™ method of cleansine an , u £est and safest cotton, wool" washable garments <^44^^oz/f^J^a^t A^^cr^cc^ TRUST TO LUX