Silver Screen (May-Oct 1934)

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Silver Screen for September 1934 of interesting company. I described the great neon signs which lighted Tom Mix's estate. "With Tom Mix" over the gateway and "T. M." flashing forth from shaded corners all over the grounds. Neon lights come high, very high. And Tom is working in the circus to try and earn back some of his money. But he's remained true to the monogrammed tradition he established so many years ago. "But what about these business managers? Aren't they stopping some of this?" "Some. Business managers thrived upon the depression. But now, since hope is returning and the government has not taken away their big salaries, these managers are not quite so important. One had fifty clients. Now he has thirty-five. Lyle Talbot was thinking of hiring Spencer Tracey's brother to handle his business. But, instead, he bought a new car that will take him months and months to pay for. Especially built; extra size. And when he brought it home, he found the garage of his home on Whitley Heights was too small, so now's he's hunting for a bigger place to fit the bigger car which he could no more afford than— well, than Max Baer could afford to buy thirty-five suits on fifth avenue on the day after he won the championship. But, as he said, "That is not too many for a champion!" When Max was in Hollywood, he used to hire hotel dance floors to entertain his women friends all at once. And he honored them by letting them watch him dance with one after another. Max has the Hollywood spirit—" The doctor rose. "And when they lose that spirit I will stop sending my neurotic patients to see the movies! Hollywood isn't afraid of the future. They've all been poor once. If they are again, what of it? They're going to enjoy spending their money while they have it. "Of course, we couldn't all do it. The whole world would be as romantically and fanatically crazy as Hollywood if we did. But we can do it vicariously through Hollywood. Although we can't do it ourselves, we can get almost the same kick by watching them do it. As I left the party the dawn was creeping over those ridiculously sane buildings of New York City. I thought of Hollywood's crazy quilt landscape with Joan Blondell's house built on its wild, hill-top peak which a good earthquake would shake down in a moment— and probably will. I saw Malibou Beach with its empty "beach shacks" of a dozen rooms or more. Hardly anyone down there, this season. The fad for Malibou is over. They're migrating to the mountains instead of the sea. And the twenty thousand dollar shacks, built on land that was leased and could never be owned, stand there, monuments to emotions that have passed. And suddenly, as I walked slowly past those sane, commercial minded buildings of New York City, I wished I'd told them of the story of Jack Gilbert and his room for Greta Garbo. Built at a cost of— well, he had a business manager, then, who threatened and wailed and finally lost his client. And the room still stands, dusted each morning, waiting for the possible return of the one to whom it was dedicated. A costly monument to romance. Jack's bankroll galloped a race with his emotions. He laid the world at her feet and has been living upon the memory of the thrill ever since. And as I thought of Greta and Jack and the thousands he poured upon her, I knew exactly what the doctor had meant. I cannot remember a single horse I've seen walking along a street or plodding in a field. But I can remember several I have seen gallop madly— even though they galloped into oblivion at the finish line. • Film must be removed from teeth . . . for beauty and for health. Film is that slippery coating on your teeth. Film contains the germs associated with tooth decay. Film invites tooth and gum disorders. Stains from food and smoking lodge in film — make teeth look yellow when they're really not. Film sticks like glue. To remove it you must use a special film -removing agent. Pepsodent is known throughout the world today as the special film-removing tooth paste. Due to Scientific Formula Pepsodent's unique power to remove film from teeth is due to the formula. A new cleansing and polishing material has been developed. This material is far safer than any leading tooth powder — far softer than polishing materials used in any other leading tooth paste. Yet it removes film with striking effectiveness. This special film -removing material is contained in Pepsodent exclusively — and in no other dentifrice whatsoever. That's why Pepsodent gives results not possible with other kinds. Dentists use Pepsodent That is why thousands of demists have told us that they make Pepsodent their personal tooth paste. That is why millions of people will not risk their own teeth or their children's with harsh, abrasive pastes or powders. Don't take chances on cheap dentifrices, when Pepsodent leaves teeth brighter, gives higher polish. Use Pepsodent twice a day — see your dentist at least twice a year. This coupon is not good after February 28, 1935 Only one tube to a family f P: E" P S 0 D E N T FREE — 10-Day Supply THE PEPSODENT CO., CHICAGO Dept. 3409, 919 N. Michigan Ave. Mail 10-Day Supply of Pepsodent to Name_ AddressCity State