Silver Screen (Feb-Oct 1935)

©C1B 252784 The Opening Chorus Mary Pickford A LETTER FROM LIZA (Delivered in person) DEAR ELLA, "Well, here I am in New York after a most exciting plane trip across the continent with Carole Lombard, and if you want to know how a movie star behaves in a plane, eleven thousand feet up in the air, and not a camera in sight, I'll tell you— next month with pictures. For it's a long story, and I always believe in making a long story longer, and Carole, simply smothered in orchids and fried chicken, will take up practically my entire vocabulary. Naturally, being of that old school of pseudo-literati (though I've never made one of Joan Crawford's evenings with the intelligentsia) I hot-footed it to the Algonquin for my first luncheon in New York, and who should be sitting there, up to her eyelashes in interviewers, but Madge Evans. Madge had on a mink coat that fairly shrieked thousands, but when I commented upon its grandeur, murmured with assumed elegance, "Oh it's just a few old shavings from Leo that the studio whipped up for me." Well, when they shave Leo again I want to be around, that's all. Madge was also sporting a diamond that flashed enough to light up the Rainbow Roof of Radio City. Gee, I'm sorry to read in the papers that Mary Pickford has been divorced from Douglas Fairbanks, because it looked, for a while there, that there might be a reconciliation. But Douglas is the rolling stone type and there seems to be nothing we can do about it. Already he's doing figure eights at St. Moritz with the Duke and Duchess of something or else. Mary's doing all right with her radio broadcasts. My, my, it's exciting to see so many people on the streets. If Hollywood Boulevard can muster up three pedestrians after ten o'clock you know darn well there's been an earthquake. But allee samee, as Myrna Loy used to say when she was Miss Fu Manchu, Hollywood's got its points and I'll be flying back in two weeks. Get that fatted calf ready, Hollywood, and I don't mean Kate Smith's. REFLECTING the MAGIC of HOLLYWOOD MARCH 1535 Elizabeth Wilson Western Editor Eliot keen Editor Frank J. Carroll Art Director CONTENTS SPECIAL FEATURES "IT'S A SWELL RACKET" Ed Sullivan The Writing Profession Is At Last In The Money "I CAN HARDLY WAIT-" Helen Louise Walker The Inside Story On The New Pictures "HOW I RAISED SHIRLEY TEMPLE" Mary Sharon By Her Mother As Told To Mary Sharon WHY STARS CLICK! Elizabeth Wilson How A Well Known Star Can Suddenly Become The Rage TEA-TIMING WITH THE HORSY MR. HOWARD Dena Reed A Defense Of Polo "LONDON IS DIFFERENT" Lenore Samuels Evelyn Laye Likes Hollywood, Humor And Being Alone THE THEME SONGS OF THE STARS Myrtle Gebhart At The "Night Clubs" The Stars Are Greeted With Songs MARGO Whitney Williams Her Future On The Screen Promises To Be A Triumph STUDIO NEWS S. R. Mook A Visit To The Studios THE PICTURE SAVERS Patricia Keats Edward Everett Horton, Henry Armetta, Ned Sparks PICTURE PUZZLES Do You Know Your Titles? ADVENTURES IN POPULARITY Muriel Babcock What Happens When A Stranger Recognizes The Stars MERMAN OF MAZDA LANE Julia Gwin Ethel Merman Gives The Broadway Touch WINNERS OF THE SECOND HANDWRITING CONTEST SPECIAL DEPARTMENTS The Opening Chorus Reviews— Tips on Pictures Lips That Have Allure Mary Lee How To Use A Lipstick Letters from the Stars 7~ "You're Telling Me?" Jobyna Plans Dick Arlen's Diet Ruth Corbin Vm-m-m! Steak and Onions Topics for Gossips Reviews , Impartial Opinions of Pictures Seen A Movie Fan's Crossword Puzzle Charlotte Herbert The Final Fling... The Editor ART SECTION Marion Davies, Blossoming at Warners Clark Gable, "Tops" Jean Harlow, Back at Work 37 "One More Spring" 38-39 The Popular Novel Screened "Picture Heroes Must Be Husky!" 40-41 Strong Arm Methods For Loving When "Mr. Right" Comes Along 42-43 Tips To Old Ladies A Musician Makes a Musical! 44-45 Rudy Vallee's New Picture Pictures Are Going into Their Dance 46-47 The Terpsichorean Trend In Style 48 Steffi Duna Shows The Latest Modes Great Teams of the Screen 50 Edmund Lowe And Victor McLaglen COVER PORTRAIT OF SHIRLEY TEMPLE PAGE 18 20 22 24 26 27 28 30 31 32 5> 52 54 81 10 12 14 i" 56 35 36 SILVER SCREEN. Published monthly by Screenland Magazine, Inc., at 45 West 45th Street, New York, N. Y. V. G. Heimbucher, President; J. S. MacDeriuott. Vice President; J. Superior. Secretary and Treasurer. Chicago Office: 400 North Michigan Ave.. Chicago. Adv. Representative, Loyd B. Cbappell, 511 S. Alexandria Ave.. Los Angeles, Calif. Yearly subscriptions $1.00 in the United States, its dependencies. Cuba and Mexico; $1.50 In Canada; foreign $1.60. Changes of address must reach us five weeks in advance of the next issue. Be sure to give both the old and new address. Entered as second class matter. September 23. 1930. at the Post Office. New York. N. Y., under the Act of March 3, 1879. Additional entry at Chicago. Illinois. Copyright 1934. MEMBER AUDIT BUREAU OF CIRCULATIONS