Silver Screen (Feb-Oct 1935)

Li that ha vc Allure How To Use A Lipstick. By Mary L ee ONCE when we v ere a very young and new beauty editor, we told a certain alluring movie star that she had the prettiest mouth Ave had ever seen on the screen. "It just speaks for itself!-' we declared. And she was furious. "Do you mean to tell me," she raged, "that I have those horrible painted looking lips! Off with your head!" Or words to that effect. We learned right then, that many of the movie stars are the most conservative people in the world about the use of make-up, particularly lipstick. They know how frightfully important it is. They know that often it is the keynote of the entire appearance. They insist that only the right use be made of it. The shape of your mouth is one of the most characteristic things about you. Try this game sometime. Draw the shape of the mouth of your favorite movie star on a piece of paper and see if your friends can guess whose it is. Nine times out of ten, if you have drawn it well, they will recognize it. l ips important? We should say they are! In making up your mouth, first decide what the general shape 8 Margaret Sullavan of yours is. On this page we have selected six distinctive types from Joan Crawford which to choose. Is yours a wide, generous mouth like Joan Crawford's? Has it the deep, seductive curves of Harlow's? Is it sweet and shapely like that of Margaret Sullavan? Or broad and fairly direct as Katharine Hepburn's. Or small and deeply curving like Joan Bennett's? You will find if you study them, that your lips are similar to one or the other of these types. We have selected them not to encourage you to pick out one of them and make your lips like theirs. Oh, no! But to help you see your mouth at its lovely best in the person of a star, so you may highlight its best points with your lipstick. One of the most fatal and unbeautiful things we know is that always unsuccessful attempt to shape lips in some way that nature did not intend them to go. A perfect Cupid's bow, if you do not have a perfect Cupid's bow naturally, is not at all essential to beauty. But decide on the real shape nature intended your mouth to have and then glorify it. Out in Hollywood they have a number of tricks with lipstick. If lips are too large, lipstick is used conservatively. If they seem too small, generous lipstick will make them more prominent and therefore seem larger. One star whose mouth was too large for beauty found that a trick with two shades of lipstick helped her. First she outlined the edges of her lips with the darker shade. This she did very carefully. She then filled in this outline with a brighter shade, blending the two together into a smooth whole. It is a trick which takes practice and a steady hand, but it does make a large mouth appear smaller. Joan Bennett One girl had a large lower lip and a very much smaller upper Betty Furness putting on the touch that glorifies. one. She solved her lipstick problem by rouging only the upper lip, pressing the two together to transfer color to the lower one. This had the advantage of bringing the upper lip into prominence and minimizing the lower. If you like the color of a certain lipstick, but do not find that it is permanent enough to suit you, here is a trick that will increase its staying qualities. Apply it generously, smooth it in, then while you are powdering your face dust a thin film of powder over your lips. Wipe this off. Re-apply the lipstick and let it dry. This will make the color last twice as long as it would without the powder. If, on the contrary, it is a very indelible lipstick you like, yet you feel it is a little too glaring, do this. Put it on just as heavily as you like. Then press your mouth against a piece of tissue taking off an imprint of your lips. This will remove just the right amount of lipstick to give you .a conservative appearance, without impaling the indelibility of the lipstick at all. If you have any difficulty in deciding which rouge to use with which shade of lipstick, look into the Christy Gift set. This is a brand new arrangement which places together eight rouge shades with their appropriate lipstick colors. Each is numbered, so that you may order them by number thereafter. This takes the guess work out of make Katharine Hepburn up! It assures vou of a natural com plexion too! While we are on this subject of naturalness, a word should be said of Tangee, that magic little stick which changes color on your lips to the shade most becoming and natural to you. Elizabeth Arden makes a number of fascinating rouge and lipstick ensembles to be worn with the different shades fashion is favoring this year. Here is something in the way of lip preparations which has received all too little attention. We mean Roger and Gallet's lip pomade. It is shaped like a lipstick, has a lovely rose color (which of course doesn't pretend to be lasting), and the big advantage of softening, smoothing and making your lips chap-proof. Silver Screen