Silver Screen (Nov 1936-Apr 1937)

51 Wan Joe E. Brown was born with a big moil til ind I swpll sense ot liumoi . $5oo.oo IN Prizes Have You Orisinal Ideas? Joe E. Brown Will Make A Series of Comedies Under the Management of David Loew, Producer. A Trade=Mark is Wanted to Iden= tify These Comedies and Twenty=Four Prices Will Be Awarded for the Best Ideas Submitted. TWENTY-FOUR PRIZES WILL BE AWARDED FIRST PRIZE $200, SECOND PRIZE 100 THIRD PRIZE 50 FOURTH PRIZE 2 5 and 5 FIFTH PRIZES of $10.00 each 13 SIXTH PRIZES of 5.00 each Total $500.00 in PRIZES AHACH THIS COUPON TO yOUR ANSWER 00 00 00 00 HE readers of Silver Screen are invited to enter this interesting contest. Use your brain and collect one of the 24 prizes ]^ offered. ■ It is not necessary to be able to Sfe draw in order to win a prize. Sim^ ply describe your idea and the best ideas will be selected. Suppose, for example, this was a contest for an RKO-RADIO TradeMark.. The idea for a design could be submitted as follows: — On the screen would appear the antenna of a broadcasting station and ' from the wires the pic ture would show wireless waves shooting out. Then the sound of wireless ^vould be heard throughout the audience and thus the name Radio would be impressed upon them. This describes the familiar RKO-Radio trademark and no design would be needed, in addition to this brief description, in order to present the idea to the mind of the searcher for a trade-mark. It is well to embody in your idea the characteristics of the pictures, the star and other fundamental qualities. Read the description of one of the pictures that is printed on this page; it gives you points that should help to guide your thoughts. Dr. David Loew will produce a series of Joe E. Brown comedies and for these a trade-mark is needed. These pictures will be distributed by RKO-Radio Pictures and the winning design will become famous. Wouldn't you like to see a trade-mark that you had suggested thrown on the screen when you were in the theatre audience? No one would know that the prize winner was seated amongst them, and how they would envy you if they did! The title of the fust Joe E. Brown comedy is:— "Easy Going" The story tells tiic hectic adventures ot an astrologer and his beautiful assistant. Telling fortunes turns out to be no easy task at Coney Island, but finally he gets in the money when he forecasts that a 100 to 1 pug will win. In the face of prosperity a romance develops and the first thing you know the assistant, clever girl, marries him. A trade-mark is often made up of symbols. For example, one producer uses a lion on his trade-mark. Why? Because the lion, the king of beasts, suggests that the product having such a trade-mark must also be ot the highest, finest, most kingly character. Another producer uses the rising sun to tell that his product marks the coming of a new day in pictures. That is the way trademarks are fashioned. Therefore, these comedies might be stamped with a trade-mark to suggest laughter. Suppose, for example, the trade-mark shelved a parrot and a goodnatured dog; they open their mouths and shake their sides while the theatre echoes with the sound of their laughter. Now you think of one. Silver Screen assures each contestant absolute impartiality. The prizes will be awarded, but no agreement is made that the prize winning designs will be used on the screen. If the ideas do not properly suggest these comedies the prizes will be sent to the contributors of the best ideas in any case, but producing moving pictures costs too much to have the comedies stamped with an inappropriate trade-mark. Such is the decision of the hard-headed business man. Vou may win some money, anyhow! CONDITIONS 1. The contest will close on January 6, 1937. 2. The winners will be sent their prizes during January, 1937, and the March, 193 7 issue of Silver Screen will announce the names of the successful candidates. 3. In the event of ties, prizes of equal value will be sent to each of the tying contestants. 4. The decision of the judges will be final. 5. No correspondence will be entered into regarding this contest. 6. The prizes will be awarded to the trademark ideas which are best, and neatness will count. 7. Sketches will not count. The prizes will go to the best ideas, best described. 8. No employee of this company or of Mr. David Loew may compete. 9. All ideas submitted in this contest will become the property of Mr. David Loew, the sponsor of this contest. To Contest Editor, Silver Screen 45 W. 45th St., New York, N. Y. In accordance with liic (onditions on this page, I am competition for one of the Trade-Mark prizes. siiliniii 1 ing m\ idea in