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(Below) Doris Nolan has shown those qualities that the critica public warmly supports.
BELIE^'E it or not, talent, real talent, is scarce! This is what every motion picture studio is discovering as the search for new stars goes on at a frantic pace. The tremendous demands made by the screen, the stage and radio, during the past few years, have sent scouts scurrying into the world's by-ways looking for personalities that will please the entertainment public. The screen offers the greatest test; it requires a combination of peculiarly exacting qualities to win fa\or and be developed into popular star material.
Selecting a cast has become a hectic business and the big shots, such as Gary Cooper, Jean Harlow, Clark Gable, Pat O'Brien, Joan Cra^vtord, Herbert Marshall, Jean Arthur, William Powell, and others of this brilliant group, would each have to be quintuplets to fill all the roles offered to them.
There's another reason why it is necessary to unearth new talent. Time takes its toll and the scintillaters of today may be slipping tomorro\v; producers must be ready to replace them. The screen joins the historic cry, the King is dead, long live the King! When a star's light begins to fade, few ivait for the curtain to fall, they quickly change their allegiance to a new idol. Fame goes that way.
What is it that makes a player click and become a cinema star? No one knows. The best ans\ver seems to be personnlily ; that mysterious, indi\idual essence that lilts one person from tlie surrounding throngs and places him among the stars. The very clusiveness of personality intensifies its power; you either have it or you haven't. It is delniitti) something that is born in one. It may be developed or it may be stilled, but it can never be created.
Last year markeil the discovery of Robert
Taylor, Errol Flynn, Frances Farmer, Eleanor Po^vell and James Ste\\art, all of Avhom have become established favorites, and as this is the season of prophesying, let's do a little on t>ur own. I believe that Tyrone Power, Jr., Doris Nolan, Sonja Henie, Tilly Losch, ^Vayne Morris and Dorothy Lamour will be the cream of the present crop and destined to reach the top during the next twelve months. ^Vhy? Because each of these players clicked decisively in their very first picture. They stood out as distinct personalities, focusing attention and stirring the imagination to such an extent that they are receiving, literally, bushels of fan mail.
While differing widely in background, temperament and talents, these young players are linked together by a bond of similiar experiences, consisting of training since youth, dogged determination, and courage —a sublime sort of courasje that nothinsr can break.
There's Tyrone Po\\'er, for instance. He captured rave notices in his first U\o pictures but the great moment came uhcn he was chosen to play the leading role in "Lloyds of London," the ambitious Twentieth Century-Fox production. As the romantic young idealist, Jonathan Blake, he passed beyond the probationary period entirely, (lis|)laying the magnetic quality that sk\r(Kkclcd him to instantaneous stardom. His portrayal nas amazinglv sincere.
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