Silver Screen (May-Oct 1937)

may want Robert Taylor, but what he w7ants is a physique in the Weissmuller manner and secretly he is acquiring one. Jean Harlow is fighting an annoying inch here and there by dieting, and Loretta Young has discovered that rest is the only thing that will help her gain. George Raft is resolute about his waistline, Bing Crosby at last is thinning, and Garbo has stopped being indifferent. She's gone to a doctor in Pasadena, the one curvacious Tilly Losch went to for a curve-producing diet, and hopes his advice will be equally good for her. Ginger Rogers, in strange contrast to the others, scorns all material methods. Each magnetic player has his particular problem and his pet system for the body beautiful. Yet a fine program for one often sounds appalling to another celebrity, so it's evident you needn't pursue a plan that's disagreeable. Do as the star who feels likewise does! Whether the goal of their April campaign is to hang onto already obtained allure, or to reduce or put on pounds in the better places, there is certainly some procedure under way. Actresses no longer rely even upon an Adrian to whip up chic te costumes with disguising lines. Personality men sense .that expensive tailors can be of no assistance shortly. It's a :igh severe blow to the girdle manufacturers and to the swanky cocktail bars, this determination to be proportioned elegantly, but who cares about them now? It's spring and the sunshine beckons. Ever since Eve's era love has been abetted by a generous degree of physical appeal. Besides, the stars maintain it's fun to concentrate exclusively on yourself for a change, a thrill to deliberately be your most attractive. (Below) Doris Nolan does the Russian Squat. It looks easy, but don't let Doris' smile deceive you. This is one of the most difficult positions to achieve. (Below — right) The old reliable sport — horseback riding — satisfies Bette Davis' urge to maintain the body beautiful. (Above) Hurdling a high jump bar is one of the most exciting of sports, for you never know just how you'll land. Barbara Read, judging by her triumphant smile, lands right side up. (Right) Dixie Dunbar created this strange exercise out of her own pretty head. Try it some time; it does wonders for your arms and hands, and doesn't neglect your underpinning either. r PRING has come to : ' < > 1 1 ■ ■ . ,< ,, i mm-! 11 *~ has brought figure m! frenzy! There is a new S^^^^^^^^^^^^^^^^^^^^S ill ill I III I'M I usi M" atmosphere of every famous home I have visited lately, for the more exciting members of the screen colony are yearning for physical perfection and are enthusiastically going after it. They may have been getting by nicely enough before the cameras, but now their personal vanity is aroused. Personal triumphs loom. Tomorrow's surf-and-sand dates are just a tear of the calendar away and when you step into a 1937 bathing scantie you're completely on your own. And while studio retouchers can artfully fix up pictures posed for publication, the snapshots of chums with impromptu habits demand that every angle be a keen one. Those who have already attained their ideal measurements are diligently retaining them for the coming summer. Joan Crawford is working out every single clay with her trainer. Johnny Weissmuller never misses his swimming routine. Ten million women 30 "You can improve your looks by flattering make-up and by experimenting with coiffures. But you can't alter the features of your face. Yon <-,» di,in»i \„ui li-mc, .i,,,mii phsh wonders on it!" Joan Crawford is very earnest when she declares the figure is the basis of charm. When she arrived in Hollywood herself she fell into deep despair. She was a full twenty-five pounds too heavy! She gaped at the exquisitely gowned film queens with envy, for she not only lacked a wardrobe and the cash to command elaborate grooming, but she was a hundred and forty-five pounds of solid muscle, thanks to her dancing. In desperation Joan went on extreme diets, a dish of applesauce frequently being her dinner after a day of constant