Silver Screen (May-Oct 1937)

JUlV "7 1937 < ©CI B 3 429 50 REFLECTING the MAGIC of HOLLYWOOD JULY, 1937 Volume Seven Number Nine ELIOT KEEN Editor Elizabeth Wilson Lenore Samuels Frank J. Carroll Western Editor Assistant Editor Art Director CONTENTS STORIES AND ARTICLES Page CORONATION OF MOVIE MAJESTIES Liza 16 Hollywood Royalty Gets Its Crowns RAZZING HOLLYWOOD BUNK Dana Burnet 18 Glamour Publicity Is Worn Out THAT PASSION FOR THINGS Grace Simpson 20 Collecting — A Pleasing Form of Mania HEAD MAN OF THE AIR WAVES Laurence Morgan 22 Jack Benny, Public Comedian No. 1 HOW IT'S DONE Whitney Williams 24 Three Lucky Girls — They Clicked FOOTLIGHT SECRETS ...Ed Sullivan 26 Why You Get That Pain In The Neck SECRETARIES OF THE STARS Leon Surmelian 28 The Girls Who Really Know Them PROJECTIONS *. Elizabeth Wilson 30 Alice Faye COUPLET CONTEST 34 Prizes Offered For Jingles A "SHORT-SHORT-' VISIT WITH DONALD WOODS. . . .Jack Holland 51 MEDICINE SHOW GIRL Jack Bechdolt 52 Fictionization of "High, Wide and Handsome" CHARLIE CHAN REVEALS Ruth Rankin 55 Warner Oland, An Intellectual TALKING HIS WAY TO FAME Helen Louise Walker 56 Pete Smith — The Genius of Shorts MONTHLY FEATURES The Opening Chorus 5 Tips on Pictures 6 Winners of the Song Title Contest : 7 "You're Telling Me?" 8 Let's Have a Picnic Ruth Corbin 10 Keep That Skin One Loves to Touch! Mary Lee 12 Travel With Your Beauty Aids Topics for Gossips 15 Pictures on the Fire S. R. Mook 32 Intimate Moments With The Stars At Work Reviews of Pictures 57 A Movie Fan's Crossword Puzzle Charlotte Herbert 82 The Final Fling Eliot Keen 82 ART SECTION We Point With Pride 35 Adolphe Menjou Even the Wind Is Whistling the New Songs 36-37 The Musical Pictures Keep The Whole World In Tune The Hollywood Regatta 38-39 The Proudest Ship Must Seek The Safe Harbor Of The Box Office The Merry-Go-Round 40-41 The World Watches And Envies The Excitement Of Studio Life Thar's Gold in Them Thar Hills 42-43 The Discovery Of Talent Is Richly Rewarded Pictures of Promise for July Screens 44"45 Nine Smart Summer Girls! 46-47 The Stars Radiate Magnetism Night And Day Relaxed! r 48-49 Players Off-Stage With No Script To Guide Them [ Vacation Joys .... .—7 . ■ 50 Giving The Movie Cameras A Rest COVER PORTRAIT OF ALICE FAYE BY MARLAND STONE SILVER SCREEN. Published monthly by Screenland Magazine, Inc., at 45 West 45th Street. New York, N. Y. V. G. Heimbucher, President; J. S. MacDermott, Vice President; J. Superior, Secretary and Treasurer. Advertising Offices: 45 West 45th St., New York; 400 North Michigan Ave., Chicago; 530 W. Sixth St., Los Angeles, Calif. Yearly subscriptions $1.00 in the United States, its dependencies, Cuba and Mexico; $1.50 in Canada; foreign $1.60. Changes of address must reach us five weeks in advance of the next issue. Be sure to give both the old and new address. Entered as second class matter, September 23. 1930, at the Post Office, New York, N. Y. , under the Act of March 3, 1879. Additional entry at Chicago, Illinois. Copyright 1937 by Screenland Magazine, Inc. Printed in the U. S. A. MEMBER AUDIT BUREAU OF CIRCULATIONS The O, eni Cko r us Robert Montgomery DEAR BOSS: All Hollywood is buzzing just now about the strike. Myrna Loy ducked to New York temporarily right along with the "enemy," the enemy in this case being Producer Arthur Horn blow, to whom she is married, so who can blame her? But just when the other glamour stars got to the point of worrying what they should wear when it came their turn to do picket duty (who, by the way, would glue on their false eye-lashes, what with the makeup men out on strike?) the producers gave in to their demands. This early settlement of the actors' end of the strike deprived the fans of quite a sight, because by this time Joan Crawford had gotten no less a personage than Greta Garbo tO' join the Guild and the Great Garbo would have been eligible for picket duty also. Imagine that! Marlene Dietrich joined the Guild at the last moment also, but, alas! too late even for the thought of picket duty. And Richard Dix got so jubilant over the actors' final victory that he was requested to spend the night in the hoosegow. They do say that Robert Montgomery came off with top honors for his share of settling the strike and Lionel Stander copped the booby prize for his manner of procedure. The tourists are piling in to the film colony by the thousands, with but a single thought, to see a movie star, preferably Clark Gable. And I hear the rubber-neck bus people are furious with Carole Lombard for leaving her house on Hollywood Boulevard and practically burying herself in a tiny farmhouse that can't even be seen from the road in the wilds of Bel-Air. And you can be sure they don't mention Jean Harlow or Bill Powell in their prayers any more, for both Jean and Bill sold their palatial mansions that fairly shrieked Movie Star and were very accessible, and are living now in houses so inconspicuous that even the tourists guides snub them. Fred MacMurray lives in an apartment and so does Joel McCrea, when he is in town. Garbo has a white fence around her house that's so high you couldn't possibly peek over it— and ditto Shirley Temple. Ginger Rogers and Miriam Hopkins are on such high hills that buses rarely make the grade even in second. It is depressing, isn't it? You'd think that movie people would have more showmanship, wouldn't you? Yes, I really believe that Good Taste is going to ruin this business vet. LIZA 5