Silver Screen (May-Oct 1937)

' Never again should you come out of the surf looking less than lovelyl (Lashtint Liquid Mascara is the secret of summer sirens!) There'll be no more streaky cheeks or pale, sun-bleached lashes — tliis mascara is really water-proof/ It never cracks or flakes, and looks completely soft and natural. Comes in black, ^<^p=>v brown, blue or green. $1. fepzsir'jy ft/VU The girl with an eye to conquest understands the allure of a subtle touch of eye shadow to give her eyes depth and color under a strong, white sun ... or to put glimmering highlights on her eyelids at night. Shadette comes in ten subtle daytime shades to match your gay vacation clothes, and in gold and silver for evening. 75c. ^jiSL.J That the basic secret of all beautiful eyes is a frame of glorious curling lashes. Just slip your lashes into Kurlash, the handy little beauty necessity that curls them in only 50 seconds, without heat, cosmetics, or practice. $1. Other KURLASH products are : TWEEZETTE — the automatic tweezer for painlessly removing face hair LASHPAC — a purse-size lipstick mascara with built-in brush LASHTINT MASCARA — cased in metal compact with a patented sponge arrangement that assures perfect applications at all times KURLENE — to promote luxurious lashes and brows TW1SS0RS — the ingenious tweezers with scissor-handles MAIL THIS TODAY To: Jane Heath, Dept. (7-7 The Kurlash Company, Rochester, N. Y. The Kurlash Company of Canada, at Toronto, 3 Please send me, free, your booklet on eye beauty, and a personal coloring plan for my complexion. Eyes Hair Complexion Addrt City Copyright 1937, The Kurlash Company, Inc. a salary raise), and is fairly worshipped by the grips, juicers, prop boys and the "little people" who work with him. When he goes on one of his dangerous mountain lion hunts, or fishing trips, it is usually one of the technicians he takes with him. .On the other hand, you can well imagine that he is the Dream Boy of every Hollywood hostess who will go to any lengths to snare him for a party. He is just as much at home in white tie and tails at the Trocadero, with the "society set" in Hollywood, as he is with his feet up on the table in the back room of a newspaper office. If you wish to get more technical about that term "the best mixer" I have awards for both W. C. Fields and William Powell. Both those boys can throw into a cocktail shaker everything but the kitchen sink and produce a form of nectar and ambrosia that would have driven the gods on Mount Olympus green with envy. "The Best Allure" I suppose will have to go to Marlene Dietrich as it seems to be sort of a consensus of opinion that she can't act, but, heavens, how she can look! The Dietrich legs are famous the world over, and Marlene was never one to hide them in an emergency. And, of course, you know that "allure" (which is a polite way of saying sex) is the highest paid commodity in Hollywood. Bette Davis can act rings around Marlene any day (can you imagine Marlene playing Mildred in "Of Human Bondage"?) but when pay day comes it is Marlene, and not Bette, who cashes in on the big dough. Despite all the fine talk about Tyrone Power and Robert Taylor it is still Mr. Gable who seems to have the best sex appeal. Bing Crosby should step right up and get the award for having the best radio personality. As casual as an old piece of calico Bing goes on week after week and people never seem to get the least bit bored with him or his programs. Of course Jack Benny's time rates higher according to to Crosley, or whatever that thing is that radio people are always fussing over, but even though Jack has made a few pictures he is still considered one of the radio gang and not one of the movie folks— so Bing gets it. The Best Art Collection goes to those rowdy G-Men (ex-gangsters), the Messieurs Eddie Robinson and Jimmy Cagney who have the tender souls of artists even though they have the fists of bold bad he-men. Eddie and Jimmy go for art in a big way— they even buy it. The prettiest of the Hollywood stars I should say is Olivia de Havilland, who has such lovely even features that it is a pleasure to look at her. Hers is the beauty of youth, freshness, and perfect lines. But it is (and this may knock you out of your seats) Luise Rainer who gets the award for being the most beautiful star in Hollywood. Luise, with straggly hair, and wild young eyes, no make-up and certainly no false lashes. Luise has a peculiar quality in her face (surely you noticed this in "The Good Earth") which reflects a fine mind. There is nothing mobile about the Rainer mind, and she definitely shows, it in her face. Now, of course, we could spend hours quibbling over beauty awards, ^nd I have other things to do, such as catching a train, so lets just call Luise Rainer the best "mental beauty" in Hollywood and let it go at that. Now can I go home? Projections — Alice Faye [Continued from page 31] dancing away for twenty-five dollars a week in a night club, Alice had wanted a mink coat. The prima donna of the show always wore a mink coat and to Alice that was a sign of success— just to swish about in a mink coat, ah, that was indeed heaven. So a few flop pictures and Alice bought her mink coat (you'd be surprised how many movie stars buy their own mink coats) and left for New York as quickly as possible to show it off to Broadway. The most embarrassing day of her life was the day she fell flat on her face right in front of Darryl Zanuck. Mr. Zanuck is Alice's boss and Alice was all for making a good impression when she saw him and a party of his friends come on to the set where she was doing a dance number for "The King of Burlesque." But of course her slipper would come unlaced just at that critical moment, and she stepped on the Wide World Clark Gable, Myrna Loy and Jean Harlow watch Lionel Barrymore cut the cake celebrating his fifty-ninth birthday. 66 Silver Screen