Silver Screen (May-Oct 1937)

Only ENDURA HAS BEEN PROVEN BY MORE THAN 150,000 Women ★ PERMAN E N T WAV E YOUR HAIR YOURSELF AT HOME ... A COMPLETE PERMANENT $1.00 Pleasantly and inexpensively, Endura gives you the best permanent you have ever had. Endura banishes, once and for all, the hours of discomfort of oldfashioned methods. Without machines, heat, or electricity, Endura permanent waves your hair at home while you work or read or even sleep. It's so easy to use, and so inexpensive. More than 150,000 women have changed to Endura permanents. Endura is sold in two sizes; the $1.00 complete permanent wave and the 25c Endura 10-Curl. Endura 10-Curl gives you 10 winsome curls, permanent waves those straggly end and side curls. Endura is featured at drug, department and 5 and 10c stores. If your dealer cannot supply you, ask him to order it from THE ENDURA CORPORATION, HOLLYWOOD, CALIFORNIA. ^Scratching Iff RELIEVE Itching Insect Bites Even the most stubborn itching of insect bites, athlete's foot, hives, scales, eczema, and other externally caused skin afflictions quickly yields to cooling, antiseptic,liquid D.D.D. PRESCRIPTION. Original formula of Doctor Dennis. Greaseless and stainless. Soothes the irritation and quickly stops the most intense itching. A 35c trial bottle, at all drug stores, proves it — or money back. Ask for D.D.D. PRESCRIPTION. jr' for a Summer Sfii/i of Radiant k loveliness! SHAHS iantan Peo<* ; Roths! In the searching glare of summer sun — on golf links, tennis court, hikes — and in the moonlit evening that follows— more than ever is your skin on parade. Keep it looking flawless with Miner's Liquid Make-Up. Apply to face, neck, arms, legs. How smooth, how lovely Miner's makes them! Stays on all day, won't rub off or streak. 50g at drug & dep't stores. Trial size at I0g counters, or mail coupon with I0g. M I N ErT~0-A~E~ "~" n"~C~~ "j Enclosed find 10c (stamps or coin) for I trial bottle Miner's Liquid Make-Up. } NAME — I Guard Your Beauty In The Summer Time! With A Little Care Every Woman Can l^ook Enticing. By A/lary I^ee ADDRESS Shade 12 If your back and arms were as smooth and lovely as Pat Paterson's, you could pose this way with equal confidence. T'S no lucky accident that won Pat Paterson the reputation of having the most beautiful back in Hollywood! She takes care of her body beauty just as meticulously as the face that made her famous. We're going to devote this month's advice to beauty below the chin. The skin on your body is simply a continuation of your complexion, or the other way round, and you can't afford to neglect either if you want to be truly lovely. Every bit of your skin that shows, whether you're wearing a bathing suit, sport clothes or evening decolletage, should present an unbroken line of satiny smoothness. And, even more than that, you have to take care of the hidden skin to insure the beauty of that which is visible. Your body beauty treatment should begin with the bath, every bath or shower you take. Be careful not to have the water too hot and not to soak in a tub too long. If you've ever washed clothes, you know how your hands get red and puckered, unless you've used one of those "soak 'em clean" preparations that makes it unnecessary to keep them under water long. Too much heat, prolonged soaking, hard water and harsh soap are the chief causes of dry skin, and that leads to chapping, "itchiness" and eventual wrinkles. Another cause is not getting yourself thoroughly dry after you emerge from your ablutions. There are excellent water softeners, some of them delightfully perfumed, that will counteract drying effects. And certainly body beauty is worth the lime and effort required to get yourself good and dry. Use a thick Turkish towel, not the sleezy kind that is soaking wet before you've finished half the job. Be sure you don't neglect your back, just because it's Silver Screen hard to reach. Get a good grip on opposite corners of that towel and draw it diagonally across your back, first one side, then the other. The harder the better. Backs don't get much exercise and they need stimulation. Be just as careful in the choice of soap for your body as you are for your face. It should be mild. Strong soap doesn't get you one bit cleaner and it's likely to dry out your skin if it's alkaline. An important part of your body beauty treatment (if you can take it), is a quick rinse with cold water— either a shower or a dousing with cold water if you have your ablutions in a tub. The cold water does the same thing for your body an astringent does for your lace. It closes the pores and refines the texture. Besides that, it brings up a healthy circulation which every skin needs. To make that after-the-bath freshness stay with you through a strenuous day or evening, give yourself a liberal dusting with bath powder. Whether it goes by the name of talcum, dusting powder or body sachet, it contributes much to beauty. In the first place, it takes away any lingering trace of moisture you didn't get off with your towel. Then it helps to keep you dry and cool by absorbing perspiration. And the fragrance that comes from your body and sifts through your clothes has a delicacy that makes you feel completely, though mildly perfumed. So much for making your bath count lor body beauty, whatever the type and condition of your skin. Now I am going to tell you how to remedy some of the faults that are most often responsible for clouding skin beauty. Does your back break out in embarrassing