Silver Screen (Nov 1937-Apr 1938)

WHICH COLOR WILL BE YOUR LUCKY STAR ? TAWNY RACHEL NATURAL See how one of these ten thrilling new face powder colors will win you new radiance, new compliments, new luck! Doesn't it make you happy to get that second look from others— that interested glance which says: "You look stunning!"? But maybe you haven't heard a compliment on your skin in a month. Be honest with yourself— have you? If not— did you ever wonder why? But don't be too quick to blame yourself— when maybe it's not you, but your face powder that's at fault. For you know that the wrong powder color can actually hide your best points instead of bringing them out and giving you a lift. "Why, my face powder isn't like that," you say. But how do you know it isn't? For there's only one way to find out. See with your own eyes the electrifying change that comes over your skin when you apply a lifelike, friendly, flattering color. Where is this transforming color? It's in one of the ten glorifying new shades of Lady Esther Face Powder. But you don't have to buy these colors to find which one may be your lucky star. For I will send you all ten, free and postpaid, because I'm so anxious to help you help yourself. Let me help you find your co/or When my gift arrives— try on every shade. Try each one carefully. Then STOP at the one and only color which whispers, "I am yours. See what I do for you. Look how I make your eyes shine. And how dreamy soft I leave your skin!" You'll see how the color seems to spring from within . . . it's so natural, so lifelike, so much a part of you. Have you a lucky penny? Here's how a penny postcard will bring you luck. It will bring you FREE and postpaid all ten shades of Lady Esther Face Powder, and a generous tube of Lady Esther Four Purpose Face Cream. Mail the coupon today. Francis Lederer as "The Lone Wolf" steals jewels for the beautiful princess ^Frances Drake. this. I was right there and saw him shoo*, those arrows with the men crowding through the gates at the time. I am perfectly willing to believe he actually did slay a wild boar with an arrow when the troupe was on location. The third picture out here is "Men Are Such Fools" and I do hope and trust there is nothing prophetic in the title because Wayne Morris and Priscilla Lane, who have the leads, have just announced their engagement. Of course, that was last week and by the time you read this Wayne will undoubtedly be wondering who Priscilla is and where he met her when anyone mentions her name. He's nothing but Casanova brought up-to-date with a 1938 grin. But to get back to our mutton. He and Priscilla are already married (in the picture) and it's New Year's eve or something and they're supposed to be entertaining a gang of people, but Priscilla isn't waiting for them when they reach the restauram where she was supposed to meet them (she had been detained somewhere on business —but what kind of business I don't know). Wayne is furious, calls her on the phone, doesn't get much satisfaction and goes back to his table where Johnny (Dimples) Davis, Carol Landis and Penny Singleton are waiting for him, along with all the others. Carol pushes a drink at him. "Better drink up, Jimmy," she admonishes him. "We're one up on you." "They still keeping her, Jimmy?" Johnny asks. "Keeping her! ! !" Wayne explodes and I don't blame him because Mr. Davis has no business making any such inferences, regardless of the script and I don't know what the Hays office could have been thinking of to pass such a line. It will be deleted in all foreign countries, including the Scandinavian. "Hey," says Wayne to me a few minutes later, "what about that poker game we were going to have at your house? You won all our money the last time we played and we want it back." "What about that interview we were going to have at your house?" I counter. "We can have it over the poker table," he grins and turns to Davis. "You can come too, Johnny. We'll have eats at his house, drinks at his house and line our pockets at his house." "Yeah," I sneer to Davis. "Hitch your wagon to a star. That guy provides for everything except paying the bills." "What are you kicking about?" Wayne grins again. "You get the benefit of our company, don't you? And please have it 1 ( You can paste this on a penny postcard) (40) i Lady Esther, 7162 West 65th Street, Chicago, Illinois 1] I want to find my "lucky" shade of face powder. Please send me your 10 new shades 5 free and postpaid, also a tube of your Four Purpose Face Cream. 'j Name \ Address j City State jj (If you live in Canada, write Lady Esther, Toronto, Ont.) Ij 10 Silver Screen