Silver Screen (May-Oct 1938)

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Ann took a chance on a bath alone JOAN PLAYED SAFE WITH A BATH PLUS MUM Underarms need special care that a bath alone can't give! CLEVER JOAN. Popular Joan! No matter how warm the evening— or how late the dance, Joan always has partners galore. Joan dances every dance. For she never takes chances with underarm odor— the one fault above all others men can't stand. She realizes that a bath takes care only of past perspiration—that it can't prevent odor to come. So Joan never trusts her bath alone. She follows her bath with Mum— to be sure she's safe from underarm odor. Mum makes the freshness of your bath last all evening long. Don't risk the loss of daintiness, don't spoil your charm for others. Always use Mum, every single day and after every bath! MUM IS QUICK! Just one-half minute is all Mum takes to apply. MUM IS SAFE! Even the most delicate skin finds Mum soothing. And Mum is harmless to fabrics. MUM IS SURE! Without stopping perspiration, Mum banishes every trace of odor for a full day or evening. ANOTHER USE FOR MUM -Use Mum for Sanitary Napkins, as thousands of women do. Then you're always safe, free from worry. Silver Screen So easy to use Mum ! As simple as applying a touch of face cream. And — proof of Mum's gentleness — more nurses use Mum than any other deodorant. They know underarms need special care! Mum takes the odor out of perspiration 3