Silver Screen (Nov 1938-Apr 1939)

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TRY OH YOUR LUCKY MIL COLOR BEFORE YOU BUY Created to cover your nails smoothly with only 7 coat instead of 2... makes nails gleam like sparkling gems At last, a cream nail polish of enduring loveliness ... a polish that goes on in one smooth coat . . . and stays perfect for as long as 7 days ! But how is this possible? Because Lady Esther scientists created this new polish to resist cracking, chipping, peeling ... to keep its lustrous finish days longer ... to win alluring beauty and distinction for your hands. But Lady Esther presents more than an amazing new nail polish. She brings you an entirely new way to buy polish ...a. way that makes sure you will find the one lucky flattering color for your nails. Try on before you buy.' Haven't you often found it annoying when you try to select your nail color in the store? You pick up bottle after bottle, study color charts, ask the salesgirl for advice. In the end you choose a color that you hope is right . . . but when you get home and try it on, the chances are it looks entirely different on your nails! Your money is wasted and your finger nails 10* fail to sparkle the way you expected. How to find your lucky co/or But now — before you buy— you can find the one enchanting color that will give your nails and hands streamlined elegance, flatter them beyond belief, and harmonize irresistibly with your clothes. And how do you do this? You cut out the Lady Esther "Color Tips" at right— fit the colored part over your nail and use the white tabs to hold it in place. Women themselves voted this the easiest and best way to find their one lucky shade. It is the winning way perfected by Lady Esther to end guesswork and disappointment ... to save polish, time and money! You'll want to start right now — so try on these "Color Tips" at once and don't stop until you've found the one glorious color that's lucky for you ! Then put the » tab in your purse as a reSm mindertobuy Lady Esther's 11 7-Day Nail Polish the first ou're .• / / CUT OUT THESE LUCKY "COLOR TIPS" and try them on your finger nail until you find your most flattering color. Cut on the dotted lines. IMPORTANT NOTICE— THESE "TIPS" SHOW COLOR ONLY-NOT GLOSS. Prepare for still another thrill when you see how the real polish gleams with brilliance printing cannot equal. Copyright 1938. Lady Esther Ltd.