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ALL i CLEANLINESS thafs unbe,ievabie!
J LUSTER you've always desired!
YOURS I MOUTH FRESHNESS thai lasts! WITH THE NEW LISTERINE TOOTH PASTE
I! | / ////,supercharged with
LUSTER-FOAM
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Luster-Foam gets better results because it is more penetrating . . . foams into tiny pits, cracks, and fissures where so much decay begins.
At the first touch of saliva and brush, LusterFoam is energized into a stimulating, aromatic "bubble bath" that freshens the mouth delightfully and actually performs a miracle on teeth.
The secret of Luster-Foam detergent is its amazing penetrating power.
It swiftly goes to work on the remote and hard-to-reach areas where, some authorities say, more than 75% of decay starts . . . between the teeth ... on front and back of the teeth ... on bite surfaces, — with their tiny pits, cracks, and fissures. No wonder that some
authorities hail it as one of the most important contributions to dental care.
As that safe, dainty Luster-Foam detergent "bubble bath" freshens the mouth it also performs these benefits:
I . Quickly sweeps away food deposits and new surface stains. 2. Attacks film which dulls the natural luster of the teeth. 3. Aids in preventing dangerous acid ferments which hasten decay.
Once you try the New Listerine Tooth Paste with Luster-Foam you will agree with the ver
dict of a nationwide Women's Consumer Survey which voted it a decided favorite over two leading brands, a 2 to 1 choice over the third, and a slight edge over the fourth leading brand. The verdict of the men's consumer jury was essentially the same except for the fourth paste. Lambert Pharmacal Co.
your Juvenile to take care of his terrible breath ybe I'll be able to kiss him with feeling!
Does she turn her cheek when you kiss her goodnight?
Don't let halitosis (bad breath) ruin romance, cool friendships, endanger your job! Almost everyone offends at some time or other — usually without knowing it. Don't run this foolish risk. Use Listerine Antiseptic.
Listerine halts fermentation, a major cause of odors, and quickly overcomes the odors themselves. .Use Listerine morning and night. Lambert Pharmacal Co., St. Louis, Mo.
LISTERINE for HALITOSIS
mm
= 00
and ma;
DIRECTOR: Barry, you've got to do something about your breath! It's got you off to a b ad start with Gloria — and others have complained. If you want to get ahead on this lot better use Listerine every day!
BARRY:
tunity muffed director
My big opporand I nearly it! Wish the had suggested
Listerine sooner!
DIRECTOR: What a scene! Look at Gloria go to town! And the kid's a wow! Star material if I ever saw it!
SCRIPT GIRL: You said it — and he owes most of it to you — and Listerine Antiseptic !
for March 1939
3