Silver Screen (Nov 1938-Apr 1939)

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Maft/oe? aftfana/i wanfmsf? \ \j says the 3 O glamorous star of Paramount's "Midnight." "That's why beautiful skin is important. I use LUX SOAP— it helps guard against COSMETIC SKIN." Skin must be soft and smooth to pass th The eyes of love look close. Foolish to let unattractive Cosmetic Skin spoil romance! Lux Toilet Soap's ACTIVE lather removes dust, dirt, stale cosmetics thoroughly— guards against the choked pores that cause Cosmetic Skin: dullness, tiny blemishes, enlarged pores. Clever girls use Lux Toilet Soap. This soap guards the world's loveliest complexions. Your skin needs its gentle, protecting care ! says this O popular Samuel Goldwyn star. "No woman can be happy without ROMANCE. That's I why it's foolish to risk 1 COSMETIC SKIN. Screen J stars use LUX SOAP." ^^^y^v/ant skin that's soft enough, W %r U smooth enough to pass the LOVE TEST! So use gentle Lux Toilet Soap's ACTIVE lather before you renew makeup—ALWAYS before you go to bed. 9 out of 10 Screen Stars use Lux Toilet Soap