Silver Screen (May-Oct 1939)

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She was on the jury .... not to decide a man's innocence or guilt, but to judge a new, different kind of tooth paste— to decide whether or not it was an improvement over older types, and if it offered more for her money in cleanliness, luster, freshness, , and mouth stimulation. On the same jury sat other women, hundreds of them— grandmothers, mothers, widows, single .women, young girls . . . rich, poor, in between ... in tiny hamlets, growing villages, vast cities. A critical jury, as all women are in judging articles that affect their beauty and their pocketbooks. And what was their verdict on the new Listerine Tooth Paste with its amazing Luster-Foam detergent? See how they voted: Over a leading brand, the new formula Listerine Tooth Paste supercharged with Luster-Foam was a two to one favorite. Against the next two leading brands, it was a decided favorite. And over the fourth leading brand, it had a slight but definite edge. Their comments show why this new dentifrice won such high favor: "Like that dainty 'bubble bath' that Luster-Foam gives," said many. "Simply amazed, the way LusterFoam cleans and brings out luster," exclaimed others. "Delighted with the wonderful feeling of freshness and mouth invigoration that lasted long after the tooth btushing was over," still others added. See for yourself how the new formula Listerine Tooth Paste with Luster-Foam detergent gets teeth super-clean. Any drug counter has it, in two economical sizes: Regular, 25?!; and big, double-size, containing more than lA of a pound of dentifrice, 40ff. Lambert Pharmacal Co. St. Louis, Mo. MORE THAN «/4 POUND OF TOOTHPASTE IN THE DOUBLE SIZE TUBE QQ, REGULAR SIZE TUBE 25*' A HINT TO A WOMAN OF 30 LISTERINE S WORTH TOYING ISN'T IT? REMEMBER, YOU NEVER KNOW WHEN YOU HAVE HALITOSIS. I DIDN'T. ANYTHING S WORTH TRYINC. I'VE GOT LISTERINE AT HOME.. ALWAYS USE IT FOR MY HAIR , ITS SO WONDERFUL The follou/ina June • o WHO SAYS I'M NOT A MATCH MAKER... SAYS LISTERINE isn't DAN CuPlO . LINDA S MARRYING BOB ON THE 21 ST WHO For halitosis (had breath) use LISTERINE TO GIRLS WHO DON'T WANT TO STAY SINGLE No matter how good-looking, how witty, how well dressed you are, you're only a flat tire on the highway of love if you have halitosis (bad breath). And you may have it this very moment, without realizing it. Why not follow the rule of popular women and use Listerine Antiseptic as a gargle and mouth rinse? Its effect is so delightful, its antiseptic and deodorizing action so quick. Listerine Antiseptic cleans and freshens the mouth, halts fermentation, a major cause of odors, and leaves the breath sweeter, purer, and more agreeable. Use Listerine Antiseptic before all engagements at which you wish to appear at your best. Lambert Pharmacal Co., St. Louis, Mo. for May 1939 11