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A stunning gown first caught his eye
but what held him was a lovely smile
Your smile is YOU! It's precious — guard it with Ipana and Massage!
Take no chances with "Pink Tooth Brush"— Ipana and massage makes for firmer gums, brighter smiles!
A STUNNING gown is a sure-fire attraction to make a girl a standout, but after that it's up to her smile!
For nothing is more pitiful than the girl with the breath-taking gown— and the dull and dingy smile. She's the one, of all people, who shouldn't ignore "pink tooth brush."
Take a leaf from her book, yourself, and do something about it. For no gown — not even a French import from the last boat in— can do much for the girl with the sad little smile. Let other things go if you must, but don't neglect your teeth and gums.
If your tooth brush "shows pink," see your dentist. It may mean nothing serious. Very likely, he'll tell you that your gums have simply grown weak from lack of exer
cise—and you can charge that up to our modern, soft foods. Then, like so many dentists, he may suggest "more work— the stimulating help of Ipana and massage."
For Ipana is designed not only to clean teeth but, with massage, to help the gums as well. Whenever you brush your teeth, massage a little extra Ipana into your gums. Circulation increases within the gums — they tend to become firmer, healthier.
Don't court trouble by waiting for that telltale tinge of "pink." Instead, get a tube of economical Ipana Tooth Paste at' your druggist's today. Let Ipana and massage help you, as it has thousands of attractive men and women, to brighter teeth . . . healthier gums . . . and the smile you'd like to have.
IPANA TOOTH PASTE
GOOD f GUMS J!
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NEW YORK
for June 1939