Silver Screen (May-Oct 1939)

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Jean revamped her bath technique and her popularity hit a brand new high Bill met Jean and things happened! "You're the only girl for me," said his eyes. "And you're the only boy for me," flashed her smile! And of course, they dated! This was to be the night of Jean's dreams. And how gloriously fresh she stepped from her bath— how fragrant and sweet— how radiantly sure of her charm! Poor, poor Jean. Before the first dance was over. Bill's smile faded! Before midnight Jean was alone and in tears. Poor silly little goose, not to know never to trust a bath alone. PRC* "Your own fault," scolded Peg. "A bath removes only past perspiration— it can't prevent odor to come! But Mum prevents odor —guards freshness all evening long." And Jean wins! Bill's back in her life and back to stay. Life's more fun for the girl who decides, "A bath alone is never enough —underarms always need Mum!" HOURS AFTER YOUR BATH MUM STILL KEEPS YOU FRESH! NO MATTER how fresh you feel after your bath, don't forget that underarms always need special care to prevent odor yet to come. Wise girls use Mum after every bath, before every date. Mum is so fragrant, so pleasant to use, so dependable. Mum is QUICK ... it takes just half a minute to use, yet you're protected for a full day or evening. Mum is SAFE ... completely harmless to fabrics. And even after underarm shaving, Mum is soothing to your skin. Mum is SURE . . . without stopping perspiration, Mum stops underarm odor, keeps you sweet all evening long. Be sure you never offend. Get Mum at any drug store today. Use it daily for lasting charm! ANOTHER USE FOR MUM— More women use Mum for sanitary napkins than any other deodorant. They know it's gentle and safe. Mut for July 1939 3