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Where's the qirl who wonts to be
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If you do— why let the wrong shade of powder hold you back? Find the one shade of my powder that is Lucky For You!
ARE YOU a "powder-guesser"?— a girl . who merely thinks the powder she is using is really right— the lucky powder for her? Can you be sure the shade you use
today doesn't actually age you — or dim the freshness of your skin? It's so very difficult to know. For powder shades are always deceiving, and unless you compare them right on your own skin you may never find the one shade that makes you a lovelier and a luckier you.
I know that this is hard to believe. Yet I have seen hundreds of girls innocently
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sacrifice their own good looks. Innocently, they were using a powder shade that made their skin look coarse... made them look older . . . that spoiled their beauty when eyes looked close.
Don't risk it— please! Find among my ten thrilling new shades of powder the one shade that can bring you luck— the one shade that will flatter you most.
Your Lucky Shade. So I urge you,
compare, compare, compare! Send for all ten of my samples, which I'm glad to send you free. Try all ten of my shades. Don't skip even one! For the shade you never thought you could wear may be the one really right, shade for your skin!
The minute you find it, your eyes will know! Other women will tell you that you look fresher and younger. . . and men will say to themselves, "She's lovely."
A True Beauty Powder. When you
receive my ten shades— and make your "Lucky Shade Test"— you will find two amazing qualities in this superfine powder. It's free from the slightest hint of coarseness. And it clings four full hours! If you use it after dinner you will be free of powder worries until midnight!
So write me today for the ten shades of my powder... free. Find your lucky shade —and let it flatter your beauty alzvays— help you win more luck in life and love.
"I'm glad that I found my lucky shade of Lady Esther Face Powder. It brought me luck in love."
(You can paste this on a (45) penny postcard)
Lady Esther,
7162 West 65th Street, Chicago, Illinois n O r r J Please send me FREE AND POSTPAID ' INL. I— ♦ your 10 new shades of face powder, also a tube of your Four Purpose Face Cream.
Name
Addr
City_
_State_
(Ifyoulivein Canada, write Lady Esther, Toronto, Ont.)
Lady Esther Powder
'or August 1939
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