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Silver Screen for October 1939
67
LADY ESTHER SAYS
' Join the Revolt aqainst Heavy Creams
.and keep your Accent on Youth !
"Trust to youth to break away from tradition! Go to schools and colleges, talk to women under 25— and you'll find a rebellion against heavy, waxy creams! Youth today demands a lighter cream!"
"Why cling to heavy creams that require tugging and pulling of delicate facial muscles (which can hasten that aged look) . . . waxy creams that leave skin shiny ? My 4Purpose Face Cream works just the opposite— puts your accent on youth!"
"Our rapid, modern living gives your face cream more work— a different kind of work to do. Heavy, waxy creams aren't as efficient in removing imbedded dirt; that's why modern girls have swung to my cream as the one cream for their skin.
Life's delightful moments are made up of tender glances, whispered words— romantic interludes which can be yours with a radiant skin! But be sure to give your skin "young skin care." Help it be beautiful always and you'll face your mirror as you face the world— with a lovely face, gay with happiness, contented in your success.
Lady Esther 4-Purpose Face Cream has its wonderful following because it is a modern cream. It goes on lightly and easily, thoroughly removes imbedded dirt— leaves your skin feeling gloriously smooth and fresh. Won't you please follow the test I suggest below, and see if Lady Esther 4-Purpose Face Cream isn't the one cream for you?
lady Esther urges you to make this "Cleansing Tissue Test" NOW
FOR the sake of your own appearance ... to help keep yourself from looking older than you really are... make this amazing "Cleansing Tissue Test"!
First, cleanse your skin with cream you're at present using and remove it thoroughly with cleansing tissue.
Then do the same— a second time— -with Lady Esther Face Cream. Now, wipe it off well and look at your cleansing tissue.
Thousands of women are amazed... yes, shocked then and there ... to discover dirt upon their second tissue. They see with
their own eyes that my 4-Purpose Cream removes minute, pore-clogging matter many other cold creams FAIL TO get!
For, unlike many heavy, "waxy" creams —Lady Esther Face Cream does a thorough cleansing job without any harsh pulling of delicate facial muscles and tissues. It cleans gently, lubricates the skin, and (lastly) prepares your skin for powder.
Prove this, at my expense. Mail me the coupon and I'll send you a 7-day tube of my Face Cream (with my 10 new powder shades). Put more accent on your YOUTH!
( You can paste this on a penny postcard) (48)
Lady Esther,
7162 West 65th St., Chicago, 111. P W% P P Please send me your generous supply ||\CE of Lady Esther Face Cream; also ten shades of Face Powder, FREE and postpaid.
( If you live in Canada,write Lady Esther, Toronto, Ont. )