Silver Screen (May-Oct 1939)

68 Silver Screen for October 1939 WITH THIS AMAZING Here's the "perfect" mascara you've always hoped for! This revolutionary new improved WINX Mascara is smoother and finer in texture—easier to put on. Makes your lashes seem naturally longer and darker. Your eyes look larger, brighter... sparkling "like stars!" New WINX does not stiffen lashes— leaves them soft and silky! Harmless, tear-proof, smudge-proof and non-smarting. WINX Mascara, Eyebrow Pencil and Eye Shadow (in the new packages) are Good Housekeeping approved. Get them at your favorite 10$ store — today! Money-Back Guarantee! Amazing new WINX is guaranteed to be the finest you've ever used. If not more than satisfied, return your purchase to Ross Co., New York, and get your money back. Now DOUBLE Your Allure with New WINX Lipstick! WINX LIPSTICK gives your lips glamour . . . makes them appear youthful, moist . . . the appeal men cannot resist! Comes in 4 exotic, tempting colors. Is non-drying— and STAYS ON FOR HOURS. For a new thrill, wear the Raspberry WINX" LIPSTICK with the harmonizing Mauve WINX Eye Shadow. Fascinating! Get WINX LIPSTICK, at 10tf stores, today! Your Beautiful Eyes [Continued from page 15] Wendy Barrie shows Greg Bautzer the imprint of her lips on a napkin. But he's been reported engaged to Lana Turner. after which the face may be washed, if that is your routine. In removing, use an upward movement above, a lower one below, and never, never handle lashes roughly or rub your eyes hard, as does a child when it cries. As I have said before, blue mascara is daily becoming more popular, and is a good compromise for the blonde or fairer types. Perc Westmore says that you can literally reshape your eyes with shadow. And until you see some of the stars ready for the camera you can have no idea of what shaping is done with shadow, because the screen effect is so subtle and natural. That is the way it should appear on us. Now, since eye shapes vary so much, generalization on the use of shadow is not easy, except for very specific eye cases. If eyes are close together, use lightly over lids, concentrating at the outer corners in fan shape. If you have an Oriental shape, carry this fan upward, which gives the eyes a lift. When eyes are too far apart, then concentrate shadow at the inner corners, fading lightly over the lids, to bring those eyes closer together. The deep-set eye will find that a light, shiny shadow used high on the lids will bring the eyes forward, somewhat, while too prominent eyes can be made to appear to recede by the same use of a darker tone. Brown and grey-blue are universally becoming, but I think we can all benefit by experimentation. The pastel shades are beautiful, like spring green, aquamarine and there is even a comparatively rose tone — this for young eyes, only. If you apply it well, I believe you can use eye shadow as you would a jewel, as a personal or costume accent. For those who are not color sure, a very clever idea has been embodied in the Marvelous Matched Make-up sets, which, taking a cue from the color of your eyes, give you an entire harmony for face make-up. This eliminates guesswork and possible errors in your choice, because your eyes set your color tone, from hazel, green, etc., to the usual blue and brown. The products include everything you need, are of fine quality by the old and reputable house of Hudnut. You will find these sets ini drug stores. Not long ago, there appeared a new idea in eye make-up, Eye-Stick, by Hortense Van Raalte, which is a colored shadow^ (a colorless is also included) in a firm,, stick form, which you use about your eyes, just as you use a lipstick for your lips. This is sold in department and some of the better drug stores. Every girl should have an eyebrow pencil, whether or not she needs it daily Since we have eyebrows again, it is surprising how a new coiffure or hat present opportunity to do little things with brows. . Sometimes it is effective to elongate them at the outer ends. Sometimes, with an off-the-face hat, it is smart to brush them into a more distinct arch (you can do this if the hairs on your brows are long and strong, not otherwise), accenting their color a tiny bit with the firm, sharp point of a crayon. Maybelline makes some grand ones, firm enough to give a clear, per fectly even mark, and firm enough also to be sharpened in a regular pencil sharpener. They come in black, brown and blue — the blue frankly theatrical but effective sometimes with an exotic evening make up for lining the upper lid, just above the lashline, then using shadow. This is an exotic Hollywood trick, very effective on the right occasion. All of the Maybelline preparations, by the way, get a big o. k from this department. Look for the beauty possibilities in your eyes. Do what you can to enhance them never forgetting that your eyes are your personal windows. Others can see through them, which is a reason for pausing now and then and asking yourself: "How am I doing in my general attitude and dis position toward others?" For, if you ever had a chance to sit down and talk with your favorite star, undoubtedly sooner or later she would say that your inner quali ties are something that last and take you places, even in Hollywood, and that your outer beauty is merely a quicker introduc tion to the varying qualities that are YOU, and nobody else in this world! wle i h tot v.hi Claudette Colbert seems to be giving Fred MacMurray some sound advice during a dinner party at the Troc. She's making "Drums Along the Mohawk," with versatile Henry Fonda. HARMONY! OfLt LIPSTICK WITH WIHX EYE MAKE-UP!