Silver Screen (Jun-Oct 1940)

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THE TREATMENT Soothing Listerine Treatment gives hair and scalp antiseptic bath kills millions of germs associated with infectious dandruff If infectious dandruff has got you in its grip ... if you are constantly embarrassed by all the ugly, distressing symptoms of this stubborn disease— the humiliating flakes and scales, the itching, or even inflammation . . . here's news— grand news! Listerine kills millions of germs associated with the infectious type of dandruff—an all too common form of this scalp condition. It destroys, on contact, countless numbers of these tiny, almost invisible parasites, including the queer "bottle bacillus," called Pityrosporum Ovale, which outstanding specialists recognize as a causative agent of infectious dandruff. First Listerine treats hair and scalp to a cooling, soothing antiseptic bath. The scalp tingles and glows, ugly flakes and scales begin to go . . . inflammation and itching are alleviated. Then Listerine Antiseptic gets to work on the germs themselves. In test after test, in laboratory and clinic, Listerine Antiseptic's germicidal action brought amazingly quick results. Improvement in 76% of Test Cases When rabbits were inoculated with Pityrosporum Ovale in laboratory research, they quickly developed the usual dandruff symptoms. Within 14 days, on the average, these symptoms disappeared when Listerine Antiseptic was applied daily to the affected areas. Clinical tests on men and women who used Listerine Antiseptic and massage twice a day brought even more impressive results. In one series of tests, 76% of dandruff sufferers showed either complete disappearance of or marked improvement in the symptoms of dandruff within 30 days. So, if you have the slightest sign of a dandruff condition, do not neglect what may be a real infection. M MEN: Douse full strength Listerine Antiseptic on the scalp morning and night, women-. Part the hair at various places, and apply Listerine Antiseptic right along the part with a medicine dropper, to avoid wetting the hair excessively. Always follow with vigorous and persistent massage with fingers or a good hair brush. Continue the treatment so long as dandruff is in evidence. And even though you're free from dandruff, enjoy a Listerine massage once a week to guard against infection. Listerine is the same antiseptic that has been famous for more than 50 years as a mouth wash and gargle. Start right now with Listerine Antiseptic and massage. Neglect may aggravate the symptoms. Lambert Pharmacal Company, St. Louis, Mo. LISmiHE ...THE MEDICAL TREATMENT THOUSANDS EMPLOY! 11 for October 1940