We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Silver Screen for October 1940
75
MRS. MARY ELIZABETH WHITNEY (THE FORMER MRS. JOUN HAY WHITNEY)
BEAUTY CREED:
"I'd rather have a beautifully-cared-for skin than Beauty." So you asserted pridefully — rightfully.
And, contrariwise, this beautifully-cared-for skin of yours proclaims you a Beauty!
For no girl who exercises such care of her skin — joyously and meticulously — ever fails to exercise similar care of two other aspects of her person which, indeed, set off her skin's beauty. Namely, the shining sculptured glory of her well-kept hair, the chic simplicity of her dress.
All three are matters of Taste. Games of Skill!
Play your part in the exciting game of skin care with enthusiasm and with a wise head — and you will have exciting rewards. Play it, as do many members of our foremost families, according to the authoritative rules laid down by Pond's:
There are five moves in this stimulating Game. Each has its definite intention, its ample rewards.
WOMAN-SKIN
so different from a man's in its compelling softness ... its ineffably tender look and feel. Instinctwise, women since time began have nurtured and protected the priceless heritage of flower-fresh skin, made it a true and natural accent of their essential femininity.
QUICK RELEASE — Bury your face under lush, luxurious Pond's Cold Cream, and spank it forthrightly for 3 full minutes — yes, even 5 minutes — with cream-wreathed fingers. Pond's mixes with the dried, dead cells, make-up and foreign accumulations on the surface of your skin, softens and sets them free.
REMOVAL — Clean off the softened debris with the white tenderness of Pond's Tissues. Wiped off also are the softened tops of some of the blackheads, making it easier for the little plugs of hardened sebum to push their way to the surface.
REPEAT-a second time spank your face with creamsoftened fingers. This spanking increases both the actions of Pond's Cold Cream^clea using and softening. Again wipe off with Pond's Tissues. Notice that superficial lines seem less noticeable — pores look finer.
COOL ASTRINGENCE — Now splash with cool, fragrant
Pond's Skin Freshener, slapped on with cotton dripping wet.
SMOOTH FINISH — Last, mask your face with a downy coating of Pond's Vanishing Cream. This cream's specific duty is to disperse remaining harsh particles, aftermath of exposure, leaving your skin silky, smooth, pliant! Wipe off after one full minute for the richest rewards. Then observe with what ease your skin receives its powder, how surprisingly it holds it.
Play this through at least once daily— before retiring or during the day. Repeat it in abbreviated form when your skin and make-up need freshening. Act now to start your new daily rules for a fresh and flower-soft skin.
Send for Trial Case. Forward at once the coupon below. Pond's, Dept. 7SS-CVK, Clinton, Conn. Please send me a complete Pond's kit of the 3 Pond's Creams and 7 Pond's Powder shades. I enclose 10 ( for postage and packing.
Name
Address
Copyright, 1940, Pond s Extract Company
MRS. MARY ELIZABETH WHITNEY (THE FORMER MRS. JOHN HAY WHITNEY), like many other members of distinguished American families, has for years observed the Pond's rules for skin care