Silver Screen (Jun-Oct 1940)

Record Details:

Title:
Silver Screen
Date:
Jun-Oct 1940
Publisher:
[New York, N.Y. : Screenland Magazine]
Volume:
Silver Screen (Jun-Oct 1940)
Leaf #:
000454
Language:
English
Subjects:
motion pictures, Motion pictures -- Periodicals","Celebrities -- United States -- Periodicals","Motion picture actors and actresses -- United States -- Periodicals","Television actors and actresses -- United States -- Periodicals","Entertainers -- United States -- Periodicals
Collection:
Fan Magazines and Hollywood Studio System
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Moving Image Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
Date Added:
March 07, 2024
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9 A 'fiat color photograph — G. R. Reavis, tobacco warehouseman, inspects an extra fine lot of ripe, golden leaf. Luckies' finer tobaccos mean less nicotine As tobacco experts like G. R. Reavis will tell you, Luckies buy the finer leaf. These men know . . . for they spend their lives buying, selling and handling tobacco. Now here's what this means to you as a smoker . . . Luckies' finer tobaccos mean less nicotine. The more you smoke, the more you want a cigarette of proven mildness. So emember this fact: for two years, he average nicotine content of ^uckies has been 12% less than the iverage of the four other leading >rands* — less than any one of them. Luckies, you see, analyze tobacco before buying it. So our buyers can select leaf that is ripe and mellow, yet milder — low in nicotine. Remember, with independent tobacco experts, with men who know tobacco best — it's Luckies 2 to 1. ★ NICOTINE CONTENT OF LEADING BRANDS From January 1938 through June 1940 Lucky Strike has averaged 9.46% less nicotine than Brand A 20.55% less nicotine than Brand B 15.55% less nicotine than Brand C 4.74% less nicotine than Brand D For this period Lucky Strike has had an average nicotine content of 2.01 parts per hundred. «.l.l.~U.U.U.H With men who know tobacco best— it's LUCKIES 2 TO I