The Billboard 1901-04-20: Vol 13 Iss 16 (1901-04-20)

ward and prove the truth of his statements or be branded as a villainous slanderer and prevaricator, When Mr, Shields attacks our good name without sufficient proof, he hod better in the future keep ouc of Cincinnatl or keep under cover if he wishes to avoid prosecution, It matters not in whose employ he may be, he shouid be compelled to prove his statements, admit their jalsity or lose his position. In fact, we de mand it. As far as our reputation as dis tributers is concerned, will say that our work has been Inspected by nearly every juspeetor on the road, and we feel safe to assert that any and all of them will say that Steinbrenner’s Distributing Service renders an A No. 1, patostaking distribu tion, It is our intention to ask in every trade journal that devotes space to hotsetohouse distributing to publish this. We want every advertiser to see it; we want Mr. Shields to see it; we want every Inspector to see It. We Invite Inspection of our work at any and all times. We have written the following letter to Mr. Orator F. Woodward: “Cincinnati, O., April 1, 1901. “Mr. Orator F. Woodward, Le Roy, N. Y.: “Dear Sir:;—We enclose herewith a copy of a letter sent the Dr. Chase Company, and, judging from what occurred some time ago, we are inclined to think that Mr. LD. 1. Shields, author of the letter, is in your employ and the man whom we reported to you for inferior work, “If Mr. Shields had told the truth to the Ir. Chase Company, he certainly would not have withheld the name of the firm by whom he is employed. if Mr. Shields is the gentleman whom we reported to you, and had that report been untrue, he most assuredly would bave called on us, as we know your representative was in this city long enough to give you ample time to make our report known to him, “If you want affidavits as to our state ment in regard to your distribution, we can furnish them, not only from our men, but from disinterested parties, and we are ready to prove that Mr. Shields deliberate ly and willfully attempted to tujure our business, If he is in your etiploy, we de mand that you have him prove his state ments, and, if he can not do ao, that he apologize through the columns of the trade papers and acknowledge the fallacy of his statements regarding us, or be discharged from your service. We ask this not only in justice to ourselves, but in justice to our business and in the interest of local distrib utors, “We enclose self-addressed stamped envelope for reply. Yours very respectfully, “Steinbrenner’s Distributing Service, “Per W. H. STEINBRENNER, Mer.” “If we did not mean what we say, and feel confident of proving that our work was done in a satisfactory manner, we would hever have written the above letter. Respectfully yours, W. H. STEINBRENNER, Manager. Steinbrenner’s Distributing Service. Advice to Distributors. The distributing business Is never so large that a distributor feels justified in refusing work, however busy he is. He will take a contract and, if necessary, in crease his force of helners. He has in mind the dull season, when he must reduce his force and wait for business. Here is a suggestion which, voSsibly, to those to whom it is new will be gratefully received. In my experience I find that quite a little business comes by standing in with the “400° of the town. They are issuing seelety stationery all the year round: there are weddings, receptions, teas, card par ties, musicals, balls, anniversaries and many other invitation parties, and if they understand that a distributor desires such work they will be glad to give it te him, and, what is more, they will advertise for you. Get started once, and vour patrons, in visiting among the people, will be ques tioned, “Where can | get some one to dis tribute these announcements?” and the an swer will be, “Why, IT had mine carried out by and was well suited: perhaps you can engage him.” For instance, a well-known tman-about-town who knew of my business, engaged with me to carry out his wedding announcements. In seven hours | had takem out 200, and he was sat istied with my charge of $2. for had he mailed them it wou'd have cost tulee as much, and my serviee was equal te, if net better than, the mail. T furnished him with a “ring the bell and hand in” service, which could not help but suit. Possibly it Was to my advantage when IT wrote a lot of announcements and sent around to those who wou'td be most liable to have such werk. I wrote them on nice stationery and had them placed in the jambs of the doors, Ilere is the reading: “Harry ©. Bard wishes to announce that he is prepared to furnish his serviees in distributing society stationery, and respectfully invites patron age. Announcements and invitations for receptions, weddings and entertainments eorefully distributed at) consistent prices, At home nearly every day, € Broad street.” I respectfully submit the above as a srg gestion, and tf tt ts a means of helping seme distributers te a larger business, 1 shall feel renald for offering Ht te ven, Oneonta, N.Y. HARRY ©. BARD. Juat the thing for tacking tin and card board signs. Every distributor should have one, Prices, with uble extension handle, 32 inches long, each, $2.00; triple extension handles, 42 inches long, each, 82. Rend the monev with the order. None sent ¢.0.B THE DONALDSON LITHO. CO., Newport, By “Ef it Don’t Come at Fust.” Suppose the fish don't bite at fust, What be yew goin’ tur dew? Chuck down yewr pole, throw out bait An’ say yewr fishin's threw? Uv course yew hain't: yew're goin’ tur fish An’ fish an’ fish an’ wait, Unti! yew've ketched yewr basket ful An’ used up all yewr bait. yewr Suppose success don't come at fust, What be yew goin’ tur dew? Throw up the sponge an’ kick yewrself An’ go tur feelin’ blew? Uv course yew hain’t; yew're goin’ tur fish An’ bait an’ bait again; Bimeby suecess will bite yewr hook An’ yew will pull him in. Mansfield (O.) News. Never Stop Advertising. You never stop breathing for keeps. until you quit Advertising is the breath of business life; when you choke it off you die. Just the change of a few words may often make a poor “ad.”’ a good one. If you are not getting the best results, look over your advertisement and see if you can not better it. Never make a splurge for a day and then bury yourself for a month; rather remain in sight for a month and bury yourself for a day.—"Adviser.” You can’t cover the side of a house with a pint of paint; neither should y.§ expect with one small “ad.” to build up a_ busi ness. If you use good paint, you see a pleasing result from the first stroke of the brush, and you keep it up. Employ a good medium, and you see from tue first “ad.” a good result; then keep tt up. You can not built a house with one nail; it requires a great many, but each one does its part from the first driven. Build up your business with ‘tad.’ spikes, and use “The Billboard’ as the sledge to drive them in. The man who advertises an exterminator for cock roaches and said on the package. “Tell your neighbors to use it, or you will get a new supply of the pests,” meant well, but evidently did not mean just what he said. 2 The selence of advertising in a “‘nutshell is to talk in each “tad.” just as you would address an individual patron. It took God six days to build the world— some men think they can build up a_business with one “ad.” The wise advertiser is the steady advertiser, and, incidentally, gets there. “Advertising is sometimes said net to be a scienee, but an art. It is the art of get ting people to fork over cold cash for your wares.” Taking advantage of death as a means of advertising may be shocking to contem plate, but just the same it is quite a common thing. A little while ago a prominent manufacturer died in Detroit, whose firin makes a widely known stove. News of his demise was wired to all the principal pa pers in the country, and each dispateh con tained the name of his firm and the name of his product. Advertising when conducted by the Assectated Press may not be paid for. but it is undoubtedly valuable. The sume means of advertising is substantially what booksellers do when they announce new editions at the death of a well-known auther. Death often renews interest in an euther whe is heard little of during his last uneventful years. “Ex.” ; A bit! has been introduced in the New York State Legislature providing for the taxation of every public railway convey anee carrying advertisements at the rate of $10 ver annum each, The following resolution was recently adopted by the Publishers’ Association of New York City: “Resolved, That we will make no rate to any advertiser which we will not quote to any other advertiser of the same class and on the same terms.” Dent try to make an inch thought fill a two-inch space in your “ad."’; when you talk. say something. Seme ‘ads. are like seme men talk, talk, talk and say nething; the “ad. that wins is the one whieh con vers one central idea pertinently, crisply and with dignity; it talks and says some thing. The Teledo Blade says that the wives of forty United States Senators are up in arms over the Fairbanks Fairy Soap advertisement in the February magazines. The en tervrising soap manufacturers printed the pictures of forty Senators’ wives and the names of fourteen more in connection with the statement that they use and reeom mend Fairy Soap. The ladies repudiate the recommendations, and say their pictures were obtained by a “smooth young man” who said he was compiling a book. The picture of Mrs. Senator Hanna is among the number. The British Premium Syndicate, 108 Fulton street, New York City, has been put out of business by the government postal authorities. John C. Graham, manager of the syndicate, advertised prizes worth $3.00 to every person sending twenty cents and the solution of a puzzle. “It is almost as easy for a camel to go through a needle’s eye as for unadvertised goods to reach many people.” To make a small “ad.” a paying investment you must use eareful study and good judgment. Dent multiply words; tell your story clearly and concisely, and the end will be gained. The “ad.” that wins is the “ad.” whieh convinees the reader of two things: first, that he needs the article spoken of, and second, that it is good value at the price, if one is quoted. Weekly List of Bill Posters. Advertisements under this heading will be published weekly at the uniform rate of ten cents per line per issuc, or $4.00 per year. ARKANSAS. Conway-—J. F. Clark, Box 92. ILLINOIS. Bloomington—City Bill Posting Co. Pekin—Standard Bill Posting Co. leoria—Auditorium Bill Posting Co. IOWA. Des Moines—W. W. Moore (licensed Dist.) KANSAS. Atchison—City Bill Posting Co. Parsons—George Churchill. MISSISSIPPI. Yazoo City—H. C. Henick. NEBRASKA. Fremont—M. M. Irwin. NEW YORK. New York City—New York Bill Posting Co. OHIO. Middletown—Anthony H. Walburg. Zanesville—Wm. D. Schultz. PENNSYLVANIA. *Jcohnstown—A. Adair. New Castle—The J. G. Loving C. B. P. Co. TEXAS. Gainesville—Panl Gallia, C. B. P. and Dist. Hillsboro—Rh. F. Wood, C. B. P. & Dist. ~ Weekly List of Distributors. tdvertisements under this heading will be published weekly at the uniform rate of ten cents per line per issue, or $4.00 per year. ALABAMA. Fayetteville—James Wallace. ARKANSAS. Conway—J. F. Clark, Box 92. CALIFORNIA. Eureka—W. H. Mathews, 636 2d st. GEORGIA. Atlanta and Suburbs—Edw. B. Bridger's Advertising Agency, 604 Temple Court Bldg. Columbus. Ga., Girard & Phoenix City, Ala.-Edw. B. Bridger’s Advertising Ageney. Address Atlanta. ILLINOIS. Chieago—John A. Clough, 42 River st. East St. Lonis—H. H. Deemar. Gainesville—-H Hulen B. P. & Dist Co. Pekin—Standard Bill Posting Co. Peoria—Auditorium B. P. Co. INDIANA. Huntington— Benjamin Miles, 8 Everett st. Marion John L. Wood, 920 S. Branson st. IDAHO. ; Boise—R. G. Spaulding. IOWA. Burlington—A. FE. Dreier, 1211 Summer st. Des Moines—-Des Moines Adv. Co. Fort Madison—Sylvester Johnson. Sioux City—A. B. Beall. KANSAS. Atchison—City Bill Posting Co. MASSACHUSETTS. Rrockton—John V. Carter. New Bedford—A. E. Hathaway. > 288 Belmont st. Lowell—W. E. Aldrich & Co., 76 Glidden Bldg MISSOURI. St. Louis—S. A. Hyde, 2136 Eugenia st. NEBRASKA. Fremont—M. M. Irwin. NEW YORK. Canandaigua—Wm. F. Mosher, 98 Chapin st. New York--New York B. P. Co. Ogdensburg—E. M. Bracy. Oswego—F. E. Munroe. Schnectady—Chas. H. Benedict, 121 Jay st. OLO. Columbus—S. A. Ilyde, 2136 Engenia st. Vostorin—W. C. Tirrill & Co., 116 W. Tiffin st. Ubrichsville—Twin City Bill Posting Co., of Ubrichsville and Denison. Address Uhbrichsville, O. PENNSYLVANIA. Carlisle—Wm. M. Meloy, Box 49. **Johnstown—Geo. E. Updegrave & Co. WEST VIRGINIA, Horner's Unique Ady. Co. WISCONSIN. West Superior—C. A. Marshall, W. Superior Hotel. CANADA, A. F. Morris, manager, Hastings st., Vancouver, B. C. Montreal--C. J. T. Thomas, Box 1129. Martinsburg BG SA LSE ster >, Advertisements under this heading will be pub‘ished weekly at the uniform rate of ten cents fer line per issuc, or $4.00 per year. Boston Job Print. Co. 4 Alden, Boston, Masq Brooklyn Daily Eagle Job P. Co., B’yn,N.¥. Calhoun Printing Co., Hartford, Conn. Calvert Litho Co., Detroit, Mich. Central City Show Print. Co., Jackson,Micky Central Litho So. 140 Monroe st., Chicaga Donaidson Litho Co., Newport, Ky. Enterprise Show Print, Cleveland, O. Enquirer Job P’rt'g Co., Cincinnati, O. Erie Show Printing Co., Erie, Pa. Forbes Lith. Co.181Devonshire, Boston, Mase, Free Press Show Print Co., Detroit, Mich. Great Am.Eng.& Print. Co.,57 Beekman,N.Y. Great W.Print. Co.,511 Market, St. Louis,Ma Greve Litho. Co., The, Milwaukee, Wis. Haber, P. B., Fond-du-Lac, Wis. Hennegan & Co., 127 E. 8th St., Cin’ti, O. Home Show Printing Co., Atchison, Kas. Morgan, W.J.& Co., St.C. and Wod. Cleve.O, me W. Hoke, Poster Maker, 255 Sth av., Morrison Show Print, Detroit, Mich. Pioneer Print.Co.,214 Jefferson, Seattle, Wash. Russell & Morgan Show Print, Cincinnati. Calvert's Enlarged Plant. At the annual meeting of the Calvert Lithographing Company, in Detroit, recentIv, the following officers were elected: Cland H. Candler, president and superintendent; Chas. B. Calvert, vice president and treasurer; Geo. W. Heigho, secretary; Wm. A. Ross, assistant superintendent. New blood was taken into the coneern by Mr. Calvert selling some of his stock to Messrs. John L. Freeman and Fred G. Rolland, associate managers of the Chicago office; Frederick Huetwohl, head of the artist department, and Thomas R. Barnett, eashier and chief accountant. All of these gentlemen bave been with the company for a number of years, and this move is a reeognition of the good records they have made. The plans new being formulated in regard to the mammoth new building, to be erected during the coming summer, are based on making it the most perfeet lithographic establishment in this country. The site is located at the corner of Grand River avenue and Elizabeth street. It comprises over 27.000 square feeet of ground, and is in every way an ideal location for a business of this kind. Poster Pointers. Zine is going. going, going. but fs not quite gone. Aluminum is not finding increasing favor at the rate it first set out to. Claude Thornton, of Joplin, Mo., writes that he has discovered true lithographie stone near that city. He says there is 600 acres of it. Henry W. Oldewelt, secretary of the Riverside Printing Company, Milwaukee, has just completed arrangements to spend about twe months abroad this summer. He will sail for Euroene on June 15. Dr. James Company, East Brady. Pa.. distributes and advertises in the local paper. The India Spice and Drug Company, Marietta, O., is advertising and supporting it with distributing. S. J. Burgess, of Pontiac. Mich... writes that the prospects for business in bis locality are very bright.