The Billboard 1901-07-20: Vol 13 Iss 29 (1901-07-20)

THE BILLBOARD “ The Billboard” Helps. “The Bullboard,” Cincinnati, O.: tsentlemen—-Please change our ady. in “The Billboard’ to read as per cepy below. When we said “wheels for all” we bad no idea of the influence of the paper or the demand that it would bring us for the Bi Ell Wheels. We are just simply swampe with inquiries, and can not begin to fill all the dates offered us. Yours very truly, ELI BRIDGE COMPANY, Wm. E. Sullivan, Mauager. Sixty-three Answers. The following is a letter received from Ed. Musliner, of pig and sheep training fume: “Your paper is surely a great advertising medium, In answer to my two small ads. 1 received sixty-three letters. 1 still have some very good time open in September and October.” lr. Pierce, a representative national ad vertiser, and one who is thoroughly posted as to the respective value of good and bad methods of seeking publicity, is authority for the following: “A meritorious article may attain a certain popularity without any advertising whatsoever, but advertising creates new business. The people who are to use our remedies through advertising and have been benefited by them tell their friends, and in that way get us still more business. It is a sort of endless chain arrangement, you see. “On the other hand, un article which is without real merit may have a considerable sale if it is well advertised: but within six months or a year the recket bursts and the venture fails. “Advertising is a peculiar thing. You don't feel its effects until some time after ward. For instance, if we make a large increase in our advertising this spring, we won't expect to see our net profits inereased until the following year. In other words, we have to wait to get the cumu lative effects.” Not a great while ago the Ameriean Tobacco Company spent $312,000 for six mil llon sheets to advertise a certain brand of cheroots in the United States. Not half the territory had been covered before the company found itself thirty million chereots behind in its orders, and were forced to have the billing stopped, until a new fac tory building could be established in New York City. It is now reported that another stop will have to be called, beeause the company has again run behind in filling orders. Does advertising pay? C. I. Hood & Co., of Lowell, Mass... have recently been Incorporated under the laws of that State, with the following officers; resident and general manager, C. I, Hood. vice president, Willard Everitt: treasurer, Chas. Stickney: clerk, Hiram Thompsen; stcretary, Geo, LU. Taylor. The Gexerticnng department of the P. & RK. Railway, Philade phia, number among the publishers using its poster space at sta ticns: The Century Company, Frank Leslie, Charles Scribner's Sons, Hepry J. Coates & Co.. J. B. Lippincott Company, and MeClure, Phillips & Co. It is said that ad Vertisers can reach nearly one-tenth of the population of the United States by using the PP K. system, the cost of covering a town being about two cents a day. Every station on the entire system where there is « Union News stand is used by this railroad “8 an advertising location. The framed posters are about 3x4 feet, or standard ohne sheet size, The advertising of the summer resort, Hotel Baldwin, Beach Haven, N. J.. has just been sent out through the J. W. Bar ber Ageney. Contracts for the Owl Cigar advertising rae are going out through Remington Minard’s Liniment advertising is being hondied by Petting] & Co., 22 School ‘treet, Roston, Mass, I ©. Williams, 108 Fulton street, New York City, Is placing the Salada Tea ad‘ertising in daily papers. oe lL. D. Morse Advertising Agency, a ston, Mass., are renewing contracts for vy evertising of Veverage Supply Com Advertising Tips. ‘t. Louis A. B.C. Bohemian Beer is ad m rilsed in the local papers by the Snow ‘ackay Ageney, Boston. ; \dvertising of the Dr. Wilson Medical mpany is being sent out to daily papers ‘hrough the A. E. Spoul Ageney Winthrop Hotlding, Boston, Mass. “na safe standing In front of the office the manufacturer, as an advertisement, ‘od which had safely passed through a very severe fire, apeared the following unique notice: “This safe has been in a hotter place than you will ever be in, unless you go to stay.”’ Mr. Louis Lee, president of the Gem Cigareite Roller Company, of Columbus, O., spent a few days in Cincinnati last week, perfecting the preliminary arrangements for the advertising of his novelty. Mr. Lee is the inventor of the novel device, which he has patented in America, Canada and in several of the European countries. It is the only practical apparatus for the quick manufacture of cigarettes, and is so simple that it can be manivulated by a fiveyear-old child. It will be placed on the market this season. A large majority of the German trade journals have placed a boycott on American advertising, and as a result, plans are being formulated in this country to establish a great trade journal in Berlin, for general cireulation throughout Germany, for the special purpose of exploiting American manufacturers, That German manufacturers fully appre ciate the value of advertising as a means of working up trade, finds a striking illustration In a recent attempt on their part to shut out American competition by trying to induce the newspapers in that country to fix prohibitory rates for Yankee advertisements. The scheme seems to be in every way feasible, and unless the publishers of German trade journals promptly recover their senses it is not improbable that other trade journals backed up by American capital and American energy will soon be established in the empire with a similar object in view. It may be added, in justice to the German publishers, that, as a rule, they refused to be tempted from the path of virtue, and stated in so many words that they were not in business for their health, and that the Yankees were quite welcome to make use of their advertising columns at regular rates. Lancaster, Ohio, Letter. To the Editor of “The Billboard:” Dear Sir—Since March 1, 1901, I have distributed for C. J. Hood, 4,000 books: C. J. Shoop, 1,800; R. T. Booth Co., 1,750; Ir. Chase, 2.000; Foster-Milburn Co., 2,000; Covered the county for The Katharmon Chemical C..: also the Boston Medical Institute; tacked 225 signs for S. R. Feil & Co.: posted 500 1-sheets for a local store. Callers were H. T. Hayes, with the FosterMilbrrn Co.; J. E. Monroe, with the C. J. Hood Co.; also inspector of the R. T. Booth Co. Fusiness is good at present, and is picking up all the time. We had a few shows this summer, John Robinson's Ten Big Shows Combined, Harrison Eros. Minstrels, Robinson & Stickney ltog and Pony Show, Phillips’ Uncle Tom's Cabin, July Races, 24 to 28, Fairtield County Fair, Oct. 8 to 18. G. A. R.'s national encampment, 1°02. Advertisers will do well if they would inspect their matter after placing their contract in this city, especially their posting. Yours very truly, W. W. FAIGLEY. Distributing. Old established houses like Lydia Pinkham, Peruna Manufacturing Company, J. Cc. Ayer, C. Tl. Hood, Dr. Chase, Genesee Pere Food Company, Dr. Miles Medieal Company and many others would not distribute millions of pleces of costly and attractive advertising each year if it were net profitable. It stands to reason that a cireular, folder or booklet, neat and attractively prepared and placed into the homes of the class of people you desire to reach is profitable advertising. First, because the circular, booklet or whatever it may be, Is an exclusive advertisement of your goods, only it has the whole attention of Its readers, there are no advertisements of competitors in connection with it to take their attention from your advertisement. Second, you. are not restricted to space or postition in the preparation of your lit erature, as you can illustrate and go into details and make your advertisement tell all that you desire the people to know ubout your goods, at just the cost of composition, material and presswork. Third, by employing experienced and reliable local distributors in each city, you can have your advertising matter distributed direct to the class you desire, leaving out all the undesirable class and also avoiding duplication. If the literature is attractive and well written it will be kept for reference an indefinite length of time. I believe that an attractive booklet well written and illustrated with cuts showing the various styles and patterns of R. & G. Corsets with full description of each style and pattern and backed up by good reasons why R. & G. Corsets should be worn in aap eee to all others, these booklets to ve distributed directly into the homes and hands of women by competent and intelligent distributors, would sell as many if not more corsets than any other line of advertising. For 330,000 I can plan, illustrate and print five million attractive booklets, ship them prepaid to responsible distributors at each city, who will distribute them directly into five million homes, covering a_ terrttury of twenty-five million people, the eirculation is, as guaranteed, five million to go into as many homes, whileC. A. Bates’ fiftysix newspapers had a total circulation of tive million, many thousands of which never reached a home. Kight thousand sheets can be posted in 96 cities for $25,000; this is calculated to reach the poster-reading element of an aggregate population of 18,537,000. Five million pieces of advertising matter will go into the homes of nearly all the cities of the United States with a population of over 25,000 also covering territory having a total population of twenty-five million people.— Up-to-Date Distributer, Cleveland, O. Distributors’ Notes. The Peruna Manufacturing Company, of Columbus, O., is making a third distribution since the first of the year. They are using a handsome booklet, and are enthusiastic in praise of this system of advertising. Distributors everywhere will be interested in the following price schedule on tin signs, cards and muslin banners. It was formally adopted by the Southeastern Bill Posters’ Association, at their Atlanta meeting, May 20, viz.: ‘ For all cards, signs, banners, etc., in size less than a half-sheet (588 square inches or less), 1,000 or less, 2 cents each; 1,000 to 2,000, 144 cent each; 2,000 to 3,000, 1% cent each; 3,000 or over, 1 cent each. For cards, signs, banners, ete., larger than half-sheet, for a ‘‘chance-may-offer” showing, 4 cents per sheet of 28 x 42 inches (regulation size). For a listed showing of signs, regulation size of paper, to apply on signs same as posting; the rate for tacking to be the same as the schedule price of each member for their respective towns; tacks to be furnished by advertiser in every case. If tacks are furnished by bill poster that they be charged for at market price. Advertisements under this heading will be published weekly at the uniform rate of ten cents per dime per issue, or $4.00 per year. N. W. Ayer & Son, chen Pa. Bell Show Print, Sigourney, Ia. Boston Job Print Co. 4 Alden, Boston, Mass Brooklyn Daily Eagle Job P. Co., B'yn,N.Y. Calhoun Printing Co.. Hartford, Conn. Calvert Litho. Co., Detroit, Mich. Central City Show Print. Co.,Jackson, Mich. Central Litho. Co., 140 Monroe st., Chicago. Donaldson Litho. Co., Newport, Ky. Enterprise Show Print, Cleveland, O. Enquirer Job Print. Co., Cincinnati, O. Erie Show Printing Co., Erie, Pa. Forbes Lith. Co., 131 Devonshire, Boston. Free Press Show Print. Co., Detroit, Mich. Great Am.Eng.&Print.Co..57 Beckman,N.Y. Great W. Print. Co., 511 Market, St. Louis. Grove Litho. Co., The, Milwaukee, Wis. Haber, P. B., Fond-du-Lac, Wis. Hennegan & Co., 127 E. 8th, Cincinnati, O. Sam W. Hoke, 255 Sth ave., N. Y. Home ShowPrinting Co., Atchison, Kan. Morgan, W.J.&Co., St.C. and Wod,Cleveland Morrison Show Print. Co., Detroit, Mich. VioneerPrint.Co.,214 Jefferson,Seattle,Wash Planet Show Print. Co., Chatham, Ont.Can. Russell & Morgan Show Print., Cincinnati. Inklings. Pr. B. Haber, of Fond du Lac, was present at the bill posters’ convention, ond made his presence felt. Mr. Orcutt and wife, of the Federal Litho Cempany, New York, attended the bill posters’ convention at Buffalo. The exhibit of the Courier Company at the Pan-American excited much favorable comment among the bill posters. Cc. H. Buck & Co., Boston, Mass., have acquired possession of the old established pester printing house, “Spring Lane Printery,” in connection with a splendid job printing establishment, and are producing posters and commercial printing of the best quality. FAIRS. Of Course. The Pastor’s Union, of Columbus, O., on July 1, voted their disapproval of the purpuse of the State Board of Agricuiture to open the State Fair on Sunday. The only vote cast in favor of Sunday opening was by Dr. KE. L. Rexford, of the First Universalist Church. The question of Sunday opening is a new one in connection with the State Fair, as this is the first year in which the exhibition lasts twe weeks, and so includes a Sunday. To mitigate the oppesition to Sunday opening, the board decided to hold religious services on the ground, and invited Dr. Frank Gunsaulus, of Chicago, to preach. Dr. Gunsaulus replied, approving the Sunday opening, but declining the invitation. At his suggestion the board will endeavor to secure the Rev. C. Campbell Morgan, of London, whe. is Moody's successor in evangelistic work in this country. The gates will be open on Sunday. Fair Notes. At Troy, Pa., the grounds oceup‘ed by the Troy Agricultural Society are naturally bevutiful, and the buildings and grounds both have been improved this season, The fair is one of the most prosperous in Pennsylvania,and Mr. John A. Parsons, the asSistant treasurer, writes that it will be one of the best conducted fairs in the State. At Elizabeth, Ky., the fair will hold September 10 to 18. This fair is considered the second in point of attractions in Kentucky, and the usual large attendance is anticipated. Elizabeth has six lines of railroads converging to it, and special trains will be run over the various lines, There will bea number of feature attractions and a large amount of cash premiums. The Chicago County Fair will be held at Rush City, Minn., September 10, 11 and 12. This fair, which is one of the most important in the northern counties, promises tu be even more successful than in previous years. Many atiractions are promised for the amusement of the people; larger premiums will be offered for displays, and good purses will be put up for the races. The officers are: John C. Carlson, pres.; J. J. Flynn, treas. and T. W. Malcolm, secy. The Jefferson. County Fair Company will hold their annual exhibition Aug. 13 to 16 at their grounds, located eight miles from Louisville, Ky., on the Bardsiown pike. They have gotten out a beautiful speed program and premium list, and are advertising to make the occasion the best in their history. Cash premiums will be given in all departments and handsome purses hung up in the speed ring for the various classes. At Nashua, N. H., the fair association will feature among their attractions the Austin Sisters, in their great flying trapese act; the Garceiette Troupe, consisting of two ladies and six gentlemen, acrobats; Eclairs, hat throwers, and the Faust Company, in their statuary act, with a number of other sensational features. Vrof. E. L. Stafford, the famous balloonist, has also been engaged. The Midway will be on the plan suggested by the Pan-American, and — trains will be run into the city on all lines throughout the week. At Cambridge, N. Y., Aug. 27 to 30, will be held what is advertised in a very neat premium list and race program, “The Greatest Fair on Earth.” There will be $10,000 offered in premiums and purses and trotting, pacing, running and hurdle races will be features every day. Excursion rates on all railroads will draw large crowds, and a. splendid vaudeville entertainment will be presented on a new stage in front of the grand-stand. ‘The National Association rules will govern the races. Mr. Jerome B. Wright is the president, and Elliott B. Norton, secretary. The Missouri Derby, which is intended to stimulate the breeding of the thorough -breds in Missouri, will be a special feature of the Missouri State Fair races at Sedalia during the week of Sept. 9 to 13. The Missouri Derby, which is to become a permanent feature of the State Fair, will be held this year on Wednesday, Sept. 11, and for the initial race of 1% miles a handsome cash premium has been hung up. There will be a large field to start and the race will be worth going five hundred miles to see. There will be a trotting, a pacing and a running race each day of the fair, the purses, aggregating $6,800, assure the starting of some of the speediest racers in America. e are in receipt of the speed program of the Big Eaton County Fair and Races, which holds at Charlotte, Mich., Oct. 2 to 4. There will be $1,500 hung up in the speed ring. and an unusual effort will be made this year to make the first fair of the century a record-breaker. This society is a member of the American Trotting Association. F. Z. Hamilton is chairman of the committee, and will be glad to answer any inquiries which may be addressed him. At Martinez, Cal., from Sept. 24 to 28, will hold the annual county fair. The State has increased’ the appropriation largely, and there will be about $2,000 in cash premiums and the same amount hung up in purses in the speed ring. The grounds have been improved by the addition of several buildings and the track put in good condition. Contra Costa County is one of the richest counties in the State, and there Is no reason why the occasion shonld not be one of the best on the coast. eultural Society. (Continued on Pave s.