The Billboard 1901-09-14: Vol 13 Iss 37 (1901-09-14)

THE BILLBOARD THE RIGHT AMOUNT OF PAPER. | (By $am W. Hoke.) | No two people will ever agree on the | above question, any more than on the other questions, “What is the right size for a newspaper ad.?’ and “How many inser| tions per week—every other day? twice a | week? or daily?’ Then why worry about it? One solicitor will prepare a list of towns with allotments per town and the traveler will say; “Not enough; double it.” An| other solicitor will put in a smaller amount | per town, and another traveler will say | “Too much; cut it in three.” And so it | roes, . One magazine advertiser contents himself | with a two-line ad.; another takes an inch | space; the brave man goes a quarter-page, and the millionaire with money burns a page. In bill posting the circus man comes | along and buys every foot the bill poster has, and builds a lot more boards, and has a full house, while the cigar-maker puts up a hundred two-sheets and owns the trade— as long as the quality holds out. | Furthermore, no “population basis" can | be worked to any advantage, for Chicago | will require more paper than New York, as | it covers six times as many square miles. The following is a conservative estimate | for posting in the State of Alabama, compiled by a prominent bill poster: ALABAMA. Price No. Pop. pr. sh. 8-sh. Total. 5 $1.60 | City. Avondale .......+Anniston .......++Attala ..ccccsccce AUDUFD ...ccccceee Blossburg ....-.+-+ Brewton ....++.«++ Bridgeport Brookwood .. Clayton ....++. e° Columbia .....+++ Columbiana ....... 1,400 Demopolis ......-2,500 Dolomite Dothan .....++. ooo & Eastlake ........+2,500 Evergreen .......1,300 Eufaula } 33s TD el ad Sk ssezuene2s SILSSSST SSSA SSSI SF aaaeancasssnessecos rire porens 09 Beesse Ft. Payne .....«-1,300 ~— i] o ~ ° Gemeva ...ccccsece Girard ....cccceces Greensboro Huntsville ....... Jackson ......6++++ Mobile ..ccccccese 40,000 Montgomery Decatur ...... Opelika ........ QRRED 066 icecsices Phoenix Piedmont Pratt City ..cccees Prattville ......... RORMOME 6 cs cccsess 1 Russellville ....... BheMele ..cccccece GOTT i ccvccsccnes Talledega ........TGP 5 iccsecksaease Tuscaloosa Tuscumbia .......Tuskegee neeae Union Springs .... 2 Uniontown ........ Warrior . Whistler ..... os Be 4c Willsonville ......._1, Birmingham ...... 75,000 Te BermA «.cicvcccccel Scottsboro ........ 1,100 4de — COON sbbueueseee te hopenoes pone enecrno tom po + = roporopoper pr sm! yeepyyysesezszeezses Besastnannnacsserecsansse — et tt et — u : ~ a + -> ADVERTISING TIPS. Publicity paves the way to prosperity. Feel the public pulse for the public purse. Ben Levey & Co., Boston, advertise Per| luxe, a heantifier. The Foree Food Company ts introducing a new breakfast food L. A. Roberts & Co., Boston, advertise | Cream of Chocolate. C. BE. Carter & Co., Chicago, advertise | Laxative Chocolates. The Spiro Company, Niagara Falls, N. Y., is advertising a foot powder. “Peruna” is being extensively advertised throughout the far Northwest. The Kalamazoo (Mich.) Pure Food Company Is advertising Wheat Meat. The Artesia Cream Company, Waco, Tex., ndvertises Rohrer’s Artesia Cream. Frederick Glassup, 126 Bleecker street, New York, advertises Red Lion Gin. _The Dr. Hand Condensed Milk Company, Scranton, Pa., is advertising extensively. James Beach & Sons, Dubuque, Ia., are | tensively. | with posters and distributing. | cheaply—reach the largest number of people ,} about my business. | munication with possible buyers is the im /method yet discovered. Try it and be con | "T was | employ a poster printer to get up their ad leven though the element of success is not |} in their make-up. | one nail; it requires a great many, but each | Build up your business with “ad” spikes, | good. extending their Peosta Soap advertising. J. A. Summers, Mooresburg, Tenn,, is advertising Wright’s Epsom Lithia Water. The C. R. Flower Co., West. Haven, Conn., is advertising Restoral, a dyspepsia eure. The C. H. Hopper Co., Findlay, O., is advertising a line of toilet remedies ex The Southern Manufacturing Co., Richmond, Va., advertises Good Luck Baking Powder. The Kimball & Stover Co., Minneapolis, advertises Benedict's Pen Copying Letter and Bill Books. The Misses Bell, 78 Fifth avenue, New York, advertises ‘Kill-All-Hair,” a superflu ous hair remover. Fels & Co., makers of Fels ‘‘Naptha’’ Soap, are again extensively advertising their preparation. The Portland (Ore.) Soa are pushing their “Owl & Chemical Co. oap’ to the front A poster continues to get its work in until the last vestige of it is destroyed by the elements or the boards displaying it are pulled down. “White Waifers”’ and ‘Wee Workers,” made by the Snow Medicine Co., of Austin, lll., are being extensively advertised in New England and the Eastern States. Dr. W. S. Burkhart will advertise Dr. Burkhart's Blood Purifier in the principal cities throughout the country with sixteensheets and one-sheets. Donaldson prints and Runey sends them out. Judicious advertising brings results. There is but one way to advertise judiciously and for the longest period possible in the cheapest practicable way. his can best be done with a poster, a brush and a pot of paste. “No,”’ said the business man, “I never lie It doesn’t pay.” “But how about your advertising man?” At this he became thoughtful, ‘He describes the bargains and opportunities as he sees them,” he replied. “If he has a failing, it is optimism—nothing more.’’—Chicago Post. A small display in a small town is comparatively just as important as a full display in a big city. The medium of com portant point. A first-class bill board in a good location is the cheapest and best vinced. “The world has very many lambs whose owners’ names are hid, And yet they have done as much as Mary ever did. Of course, the fame of Mary's name Is not at all surprising— brought about by out and out ‘judicious advertising.” —The Play and the Players. It is often said that some men who have not the faculty of doing things well themselves make a great success of recognizing merit in others. They are the men who vertising posters and employ the bill posters to post them. Their success is assured, “The Ad-Writer” gives us a_ send-off which, although we believe was unintentional. is nevertheless appreciated and heartily endorsed by us. We reproduce it herewith: “You can not build a house with one does its part from the first. driven. and use ‘The Billboard” as the sledge to drive them in.” Dr. W. 8. Burkhart, of Cincinnati, is go ing to sample America once more. If he does not obtain immunity from distributors selling his samples to dealers, he intends to abandon this method of advertising for In some localities that he sampled during his last campaign, the demand for his remedy was stopped entirely for several | weeks following the distribution. Investtgation led to the discovery that the distributors had sold their samples and dealers were selling them, put up in bottles | with part of the sample envelope pasted on each for a label. It might be advisable for distributors to drop a card to the following concerns, who ure very apt to do distributing this fall: California Syrup of Figs Co., either Louisville, Ky., or San Francisco, Cal.; the Dr. Miles Medical Co., Elkhart, Ind.; the Bir ney Catarrhal Powder Co., 122 Randolph street, Chieago, Til.; the Sterling Remedy Co., Mineral Springs, Ind.; the Brown Chemical Co., Annapolis Junction, Md.; the World’s Dispensary Association, 668 Main street, Brooklyn, N. Y.; the Cheney Medi WEEKLY LIST OF BILL POSTERS. Advertisements under this heading will be pub lished weekly at the uniform rate of ten cents pet line per issue, or $4.00 fer year. ARKANSAS. Conway—J. F. Clark, Box 25. Springdale—Hite Sanders Co. INDIANA. Krox—City B. P. & Dist. Co. Wianamac—Winnamac B. P. & Dist. Co. ILLINOIS. Bloomington—City B. P. Co., Coliseum Bidg Pekin—Standard Bill Posting Co. Peoria—Auditorium Bill Posting Co. Statesvville—Rowland Advertising Co. IOWA. Des Moines—W. W. Moore, (licensed Dist.) KANSAS. Atchison—City Bill Posting Co. Parsons—George Churchill. MISSISSIPPI. Clarksdale—A. C. Collier. Yazoo City—H. C. Henick. MISSOURL. Aurora—Louis J. M‘nor. MONTANA. Billings—A. L. Babcock. NEBRASKA. Hastings—M. M. Irwin. NEW YORK. New York City—New York Bill Posting Co. OHIO. Middletown—Anthony H. Walburg. Zaresville—Wm. D. Schultz. PENNSYLVANIA. *Johnostown—A. Adair. New Castle—The J. G. Loving C. B. P. Co. TEXAS. Bonham—A. J. Stevenson, C. B. P. & Dist. Gainesville—Paul Gallia, C. P. B. and Dist. Hillsboro—R. F. Wood, C. B. P. and Dist. UTAH. Salt Lake City—Grand Bill Posting Co. WEEKLY LIST OF DISTRIBUTORS. Advertisements under this heading will be published weekly at the uniform rate of ten cents per lime per issue, or $4.00 per year. ARKANSAS. Conway—J. F. Clark, Box 25. CALIFORNIA. Eureka—W. H. Mathews, 636 2d st. GEORGIA. Atlanta and Suburbs—Edw. B. Bridger’s ccm Agency, 604 Temple Court Z. Columbus, Ga., Girard and Phoenix City. Ala.—Edw. W. Bridger’s Advertising Agency. Address Atlanta. ILLINOIS. Chica ohn A. Clough, 42 River st. East St. Louis—H. H. Deemar. Gainesville—H. Hulen B. P. & Dist. Co. Pekin—Standard Bill Posting Co. Peoria—Auditorium Bill Posting Co. Statesville—Rowland Advertising Co. INDIANA. Huntington—Benjamin Mil 3 Everett st. Marion—Jobno Cn Wood, 920 & Branson st. IDAHO. Bolse—R. G. Spaulding. IOWA. Burlington—A. E. Drier, 1211 Summer st. Des Moines—Des Moines Adv. Co. Fort Madison—Sylvester Johnson. Sioux City—A. B. Beall. KANSAS. Atchison—City Bill Posting Co. MASSACHUSETTS. Brockton—John V. Carter, 288 Belmont st. New Bedford—A. E. Hathaway Lowell—W.E. Aldrich & Co., 76 GiddenBidg MICHIGAN. Peoria—Auditorium Bill Posting Co, MISSOURI. St. Louis—S. A. Hyde, 2136 Eugenia st. NEBRASKA. Hastings—M. M. Irwin. NEW YORK. New York—New York B. P. Co. | Ogdensburg—E. M. Bracy. Oswego—F. E. Monroe. Schenectady—Chas. H. Benedict, 121 Jay st OHIO. Columbus—S. A. Hyde, 2136 Eugenia st. — Cc. Tirrill & Co., 116 W. Tifn st. PENNSYLVANIA. Carlisle—Wm. M. Meloy, Box 49. **Johnstown—Geo. E. Updegrave & Co. SOUTH CAROLINA. Columbla=J. C. Bingley (ad. Charleston). WISCONSIN. West Superior—C. A. Marshall, W. Supenor Hotel. CANADA. ‘ cine Co., Toledo, O.: Munyons H. H. R.| A. F. Morris, manager, Hastings st., Van Co., 505 Arch street, Philadelphia, Pa.; Dr. Shoop Family Medicine Co., Racine, Wis. couver, B. C. Montreal—C. J. T. Thomas, Box 1129. Advertisements under this heading will be published weekly at the uniform rate of ten cents per | dime fer issue, or $4.00 fer year. N. W. Ayer & Son, Philadelphia, Pa. Lell Show Print, Sigourney, la. Kuston Job Print Co. 4 Alden, Bosten, Mass Brooklyn Daily Eagle Job P. Co., B’yn,N.Y. Calhoun Printing Co., Hartford, Conn. Calvert Litho. Co., Detroit, Mich. Central City Show Print. Co.,Jackson,Mich. Central Litho. Co., 140 Monroe st., Chicago. Donaldson Litho. Co., Newport, Ky. Luterprise Show Print, Cleveland, O. Enquirer Job Print. Co., Cincinnati, O. Erie Show Printing Co., Erie, Pa. Forbes Lith. Co., 131 Devonshire, Boston. Free Press Show Print. Co., Detroit, Mich, Great Am.Eng.&Print.Co.,57 Beckman,N.Y. Great W. Print. Co., 511 Market, St. Louis. Grove Litho. Co., The, Milwaukee, Wis. Haber, P. B., Fond-du-Lac, Wis. Hennegan & Co., 127 E. 8th, Cincinnati, O. am W. Hoke, 255 5th ave., N. Y. fome ShowPrinting Co., Atchison, Kan. Morgan, W.J.&Co., St.C. and Wod,Cleveland Morrison Show Print. Co., Detroit, Mich. PioneerPrint.Co.,214 Jefferson,Seattle,Wash Planet Show Print. Co., Chatham, Ont.Can. Russell & Morgan Show Print., Cincinnatl. — E. Runey, 127 &. 8th st., Cincinnati. INKLINGS. The Donaldson Litho Company last week closed a contract with Dr. Burkhart for 10,0000 16-sheet stands. Mr. Eames, representing the Morgan Printery, is traveling through the Southwest. Quite a nice lot of posters for local display were contracted for by him at Gainesville and other cities in Texas. All the poster artists, pressmen and attaches of the various poster printing establishments in Cincinnati are ‘“‘cutting out” the Commercial Tribune of that city, which is attempting to inaugurate a crusade against the bill boards. They are not only discontinuing their own subscriptions, but are prevailing on their friends to do likewise. BY A TUNNEL Kansas City’s New Theater Will be Connected With the Sweliest Hotel. Kansas City, Sept. %—Kansas City is in the same predicament as Cin cinnati regarding a first-class theater, as the Coates House here was destroyed b tire last season, and the best-known traveling attractions visiting the Missouri city will be compelled “‘to show them” their yn ge in —_ yor theater until the ew one can be completed to take t 1 of the one Goataugell. =o The new theater, when completed, will mark an innovation in theatrical construction in this country. The house will be erected by Colonel Willis Wood, the proprietor of the swell Baltimore Hotel, and will be an annex of the hotel. Colonel Wood announces that the house will be unique in this country, as he intends to model it after the European houses, with the pit on the first floor and the boxes and best seats situated on the balcony floor. He has had an ordinance passed through the council of Kansas City, allowing him to build a tunnel under the street that will connect the theater with the hotel, through which Iadies and gentlemen may pass without putting on their wraps or top coats. In fact, it will be the same as passing from one parlor room into another, without any inconvenience. The theater proper will cost about $250,000, and will be one of the handsomest in the country. Negotiations are now on with Sir Henry Irving whereby it is hoped to have him open the house next January. FREAKS TO ORDER. Mrs. Sophie Ferguson, of 1470 S. Tenth street, Denver, Col., became the mother of a child having but one body, but four legs, four arms and two heads. The child died shortly after its birth. John Forsyth, Jr., of Pemberton, N. J., has three strange living freaks in his possession. They have bodies of owls and monkey heads and faces. Each is 18 inches hich and measures three feet from tip of wings. He caught them on his farm. hey are yet unable to fly. John Greer, residing east of Bellville, O., has a freak of animal nature In the shape of a horned pig. A sharp horn isstes from between the eyes of the pig about three inches. The protuberance greatly resembles ivory. Patrolman Tanzy, of the Metropolitan Police force, Indianapolis, Ind., has a common Maltese cat with a passion for catching snakes, although she is not averse to rats, mice, toads and bugs, and occasionally makes a specialty of young rabbits. Snakes. however, are her everlasting delight. During the present summer she has captured half a dozen garter and house snakes, one of the latter three feet long. —— — ee eee ae = aie atc se ae,