The Billboard 1902-07-26: Vol 14 Iss 30 (1902-07-26)

OOS 2aE BILLBOARD put in, but the lower In the case with this advertiser is invariably taken, Now that you want to make the business profitable, it is mot very encouraging to the solicitor trying to get at least the $2 rate to find this out. ‘The minimum rate of a solicitor being $2, the only argument be can make with an advertiser is the standing of the Association. Sometimes this wins, but more often not. I have in mind also a distributor who made a rate to the advertiser of $1.75 per thousand. The Protective Company se cured the general contract, and were charged by this distributor $2. If that distributor was fair to the solicitor he would have charged the advertiser at least $2. and if he were fair to the Association he would help the solicitor so as to be able 1o make a minimum rate of $2.50 and back his price up with service so as to make the idvertiser know it was cheaper in the end than any lower price. The question of price is one to be discussed, and also the matter of bow the solicitor should be recognized. Rates should be made as fast and hard as in posting, ana } tell you, gentlemen, I can say on Behalf of the advertiser that you will get your price if you give corresponding service, Another point the advertiser does not like is the watering of your estimates. Why do some ask for 4,000 books to cover a town of 10,000 population when the ratio of 1 in 5 is considered fair? Advertisers don’t want their matter wasted. Find out the exact number required to make an actual house-to-house distribution, and send a record to the solicitor; or, better, advertise it in the official organ. Another case is the feeling that a solicitor has no right to send them work they have always had before from the house direct. To be sure, this is a little disappointing, but be reasonable. Some other member never had it before, and the general circulation of work will soon be many times greater. If your motto is “Stick to me, and DAUBS. Bryan & Co. have erected some new boards in Glenville, O. It js rumored that Clarence E. Runey will soon become a benedict. San. Robison visited his mother last week at the old homestead in Missouri. Anew plant has been instituted at Picton, Nova Scotia, under the management of Dodd Dwyer. The Springfield (Mo.) Bill Posting Company are putting up many new boards on their country routes. Donald G. Ross took a week's vacation after the convention. He put in the time — on the Wisconsin lakes. J. M. Mayo, of Tilton, N. H., has been threatened with typhoid pneumonia. He is now on a fair road to recovery. J. D. MeManus was married in Chicago recent!y and left almost immediately to accept a position with Owens, Varney & Green at San Francisco. Louis J. Minor, of Aurora, Mo., has been refusing work en account of all his boards being full. He has on his boards the paper of-several large Eastern firms. Chapmans took a good location away from Morton last week, and the latter sued them, together with the lot owner, for $500 ‘lamages in the Court of Common Pleas. The Duluth Bill Posting Company has been incorporated in Duluth, Minn., with a capital stock of $10,000. Fred. B. Southern, Philip S. Robertson and L. Hanson are the incerporators. The flashlight photograph of the banquet recently tendered to the English ee ers in Chicago was 4 great success. af Campbell mailed several copies to Eurepe last week. L. W. Eaton, of Auburn, N. Y., writes that his boards are all full and his office is crowded with work waiting for space. He has several three months’ contracts and the Forepaugh-Sells Circus for July 24. During the panic at the Harris Nickel Plate ows in Uhrichsville, O., July 9, Sherman Scott, manager of the 8S. S. Scott Bill Posting Company, of New Philadelphia, O., cut his way out and ran plump into the = arence E. Runey, of Cincinnati, has been in the bill posting business for nineteen years, and has had many and diverse experiences, some of which he related in a most interesting way to his brothers of the craft at Milwaukee. Fred. R. Corbett, of Emporia, Kan., has just returned hom from a trip with No. 1 car of the Great Wallace Show. He says that while it Wes the trip of a week it was the time of his life, as he never met a better bunch of men. On account of other business occupying his entire time, E. H. Bowman, of Newman, Ga., desires to sell his bill posting plant, which he avers ts in every way first-class, including franchises in all the associations and contracts for posting. “The Billboard’ is in receipt of a photograph of a 68-sheet railroad showing, belonging to Guy W. Hart, city bill poster at Lake Odessa, Mich. Taking this hoarding as a sample, Mr. Hart must have a model plant: We congratulate him. The F. H. Powers Bill Posting Company, of Barnesville, Ga., report business booming. They now have paper on their boards for Sweet Caporal Cigarettes and Mennen’'s Baby Powder, with the prospect of several other three mouths’ showings. s Jim Garlick, of New Orleans, stopped in Cincinnat!-on his way home from the Milwaukee convention, and looking over the bulletin system, says he can “give them hoth ecards and spades and beat ‘em at that.’ He spent the afternoon at the Donaldson Litho Company, and pronounced the plant the best he had ever seen. The following communication was_ recelved from J. M. Coe, of Pensacola, Fla.: — made all arrangements to go to Milwaukee, and was anticipating much pleasure, but was taken ill just at that time, and am only now getting all right again. My business is good. All boards full at present. Am building 500 feet of new boards. This will make me 2,500 feet of fence boards, and will be further increased as demands require. Pensacola is improving every day. The Panama Canal will make her boom.” The Bill Posting Sign Company, of Philadelphia, has been very busy lately. In addition to the number of large contracts that they have made for national bill posting, they have been erecting a large number of bulletins for the American Tobacco Company, advertising Royal Bengal Cigars. These bulletins are located on the railroads between Philadelphia and New York and between Philadelphia and Atlantie City, N. The bill posting plant in Atlantic City, which is operated and controlled by this company, is now full to its capacity, as it is every summer. This plant is so arranged that bills are posted on both sides of the boards, and the same service is given as if only one side was used. A war has been raging at New Britain, Conn., between Gilbert & Lynch, theatrical managers, who control the bill board privileges in the city, and a man who owns a fruit stand in front of one of the bill boards. The trouble came about in this way: The fruit monger was given permission to erect an awning, an the awning concealed the bill board. The lessees of the bill board tore the awning down. The fruit seller engaged a lawyer, and the case was argued for a considerable length of time, but in the end the lawyer went on his way. The bill board can still be seen, and the Italian fruit seller has an awning rolled up under his stand. DISTRIBUTORS’ NOTES. L. W. Eaton writes from Auburn, N. Y., that his distributing department is kept quite busy these days. J. E. Cory, of Jerseyville, Ill, reports business flourishing. Benson & Starling, of Gainesville, Fla., have been busy all summer in their distributing department. In the past month they have distributed booklets for Dr. Thomas and others. COMMERCIAL ADVERTISERS. Any one who no further back even than during the past decade has had extended business dealings with bill posters, is forced to admit—nay, he should in common decency bear testimony to—the enormous yrogress made, especially during the past ive years, in good repute and good sense by this business. So long as only theatrical paper went up or formed the major portion of all the billing done, it was a case of con against con, and honors were easy. But once the era of commercial paper got in full swing and the economic trend of the times made the combination of plants and concentration of responsibility not only feasible, but also necessary, a great change has come on the face of the moon—and not the Cascaret crescent alone, either. With these evidences of co-operative fair and square dealing confidence has been bred among advertisers, that a few years ago was not dreamed of. Wherefore great advertisers and progressive metropolitan newspapers will not permit any wanton interference withoutdoor publicity. The very nature of the business compels steady improvement— moral and artistic—no less than commercial and administrative.—Milwaukee Sentinel. Every commercial advertiser will agree that Drinters’ Ink made a great concession in favor of poster advertising when it published the following: “It is not explained why news papers which devote so much care, time and money upon the news, comment and miscellany of their columns, and which, as well, display such Zeal in securing advertisements, should leave, as oftentimes is the case, to unskilled and inartistic mechanics the whole matter of setting u and arranging advertisements. As aepend ence is had chiefly upon the advertisement columns for the revenue of the paper, it would seem to be the part of common prudence to make most attractive this part of the paper. It would pay any of the great daily newspapers to have a department of design for advertising and to have in it men with original and pleasing ideas. Such department would attract attention and win added advertisers."" This is as good as an acknowledgment of the superior quality of posters as advertising media, both artistically and typographically. And, furthermore, it is true that printing houses that de commercial work haye all the facilities that the most captious advertiser could expect, and the men employed are individually and collectively artists who thoroughly understand their work. ADVERTISING TIPS. Interesting ads. capture the reader. Advertising makes success and want of It the bankrupt. It is better to advertise a little too much than not quite enough. A few words, well displayed, are more effective than volumes in small type. Let your ads be “‘cheery.”’ Good nature cheers the reader and helps to convince him. Have confidence in your advertising. Many cease to advertise when on the verge of success. To be successful, an advertiser must place perfect faith in the potency of his ndvertising, Advertising Is as indispensable to the Industrial world as steam is to traffic. Together they have effected a great evolution of trade, After an infant learns to walk it never crawls again, When a man has learned the value of advertising he never again tries to get along without it. In a certain section of the country where timber is growing scarce the people are trying to get up an ordinance prohibiting, or at least: restricting the erection of bil’ boards. The bill posters will get around this by putting up metal “boards.” Advertisements under this heading will be published weekly at the uniform rate of ten cents per issne, or $400 per year. Auerican Show Print, Milwaukee, Wis. N. W. Ayer & Son, Philadelphia, Pa. Bell Show Print, Sigourney, Ia. Cc. H. Buck & Co., Boston, Mass. Calvert Litho. Co., Detroit, Mich. Central City Show Print, Jackson, Mich. Central Litho. Co., 140 Monroe st., Chicago. Donaldson Litho. Co., Newport, Ky. Enterprise Show Print, Cleveland, O. Enquirer Job Print Co., Cincinnati, O. Krie Show Printing Co., Ere, Pa. Gt. Ader. Eng. & Ptg., 5 Beekran st., N. Y Great W. Prnt. Co., 513 Eld, St. Louis, Mo Greve Show Prtg. Co., Milwaukee, Wis. Haber, P. B., Fond du Lac, Wis. Hennegan & Co., 127 E. Sth, Cincinnati, O. Sam W. Hoke, 205 Sth ave., New York. Standard Emb. Co., 1358 Broadway, N. Y. Home Show Printing Co., Atchison, Kan. Starr Show Printing Co., Mason City, Ia. Mason City, la.—Star Show Print Co. Morrison Show Print. Co., Detroit, Mich. Penn Pig: & Pub. Co., Philadelphia, Pa. Pioneer Printing Co., Seattle, Wash. Planet Show Pt. Co., Chatham, Ont. Russell & Morgan Show Pt., Cincinnati, O. Cc. E. Runey, 127 E. 8th st., Cincinnati, O. Another movement has been inaugurated in the East looking toward the formation of a show printers’ association. “The Billboard” hopes that it will be carried to a successful termination. INKLINGS. W. J. Morgan, of Cleveland, is very ill. The Donaldson Litho Company last week voluntarily raised the minimum wage of their litho pressmen to $10 per week. The Shreiner Advertising Company will publish the premium list for the horse show and fair to be held at Lancaster, Pa., Sept. 16-19, The Metropolitan Show Print got out the paper for W. Watson's three comedy companies, including twenty-six styles of lithographs and fourteen kinds of blockwork. The meeting of the American Employing Lithographers’ Association in Chicago last week was attended by forty-seven firms. Several show printers have joined, in order to obtain the insurance against loss by strikes, The Union Board of High Schools has refused the request of Miss Clara Newton, of the Municipal Art League, for permission to lecture before the pupils of the high schools during the coming term. The board felt that it was not justified in making any unnecessary expenditures. WEEKLY LIST OF BILL POSTERS. Advertisements under this heading will be published weekly at the uniform rate of ten cents per issue, or $4,00 per year. . ARKANSAS. Couway—J. F. Clark, Box 92. Springdale—Hite Sanders Co. IDAHO. Pocatello—George Dash, Box 272. ILLINOIS. Bloomington—City B. P. Co., Coliseum Bidg. Galesburg—Auditorium B. P. Co. Peoria—Auditorium Bil) Posting Ce. INDIANA. Michigan City—J. L. Weber & Co. IOWA. Des Moines—W. W. Moore (Licensed Dist.) KANSAS. Atchison—City Bill Posting Ce. Parsons—George Churchill. MINNESOTA. Minneapolis—Gibbons Bill Posting Co. MONTANA. Billings—A. L. Babcock. NEBRASKA. Hastings—M. M_ Irwin. NEW YORK. New York City—New York Bill Posting wv. NORTH CAROLINA. Statesville—Rowland Advertising Co. OHIO. Middletown—Anthony H. Walburg. Zanesville—Wm. D. Schultz. L a 4\toona—Chas. Edmund Grubb 827 4th av. *Johnstown—A. Adair. New Castle—The J. G. Loving C. B. P. Co. Phoenlixville—Geo. K. Oberholtser. TEXAS. Carthage—A. Burton. Gainesville—Pau! Gallia, C. B. P. and Dist. Yoakum —-C. C. Tribble. UTAH. Salt Lake City—Grand Bill Posting Co. WEST VIRGINIA. Bluefield—H. I. Shott. | | WISCONSIN. Prairie-du-Chien—F. A. Campbell. CUBA, Havana—Havana Adv. & B. P. Co. WEEKLY LIST OF DISTRIBUTORS. Advertisements under this heading will be published weekly at the uniform rate of ten cents per issue, or $4.00 per year. ALABAMA. Troy—Josh Copeland. ARKANSAS. Conway—J. F. Clark, Box 92. CALIFORNIA. Eureka—W. H. Mathews, 686 2d st. CONNECTICUT. Windsor Locks—Willis L. Sizer. ILLINOIS. o—John A. Clough, 42 River st. Bast St. Louls—H. H. Deemar. Gainesville—H. Hulen B. P. & Dist. Co. Galesburg—Auditorium B. P. Co. Peoria—Auditorium Bill Posting Co. INDIANA. Chic: TMuntington—Benjamin Miles, 8 Everett st. Indianapolis—Imdianapolis Adv. Co., Stevenson Bldg Indianapolis—Vansycle Adv. Co., 114 LIL. st. Marion—Jobn L. Wood, 920 S. Branson st. Michigan City—J. L. Weber Co. Terre Haute—O. M. Bartlett. IDAHO. Bolse—R. G. Spaulding. IOWA. Des Moines—Des Moines Adv. Co. Fort Madison—Sylvester Johnson. Sioux City—A. B. Beall KANSAS. Atchison—City Bill Posting Co. MASSACHUSETTS. Boston—Cunningham & Gourley. Brockton—John V. Carter, 288 Belmont st. MINNESOTA. Morris—George R. Lawrence, B. P. & D. MISSOURI. St. Louls—S. A. Hyde, 2126 Eugenia st. NEBRASKA. Hastings—M. M. Irwin. Schuyler—Rus & Bolman. NEW YORK. New York City—New York B. P. Co. Ogdensburg—B. . Bracy. Schenectady—Chas. H. Benedict, 121 Jay st. NORTH CAROLINA. Statesville—Rowland Adv. Co. OHIO. Columbus—S. A. Hyde, 2186 Eugenia st Fostoria—W. C. Tirrill & Co., 116 W. Tif fin st. Martin’s Ferry—J. F. Blumenberg. PENNSYLVANIA. Carlisle—Wm. M. Meloy, Box 49. East York—Richard R. Staley. **Johnustown—Geo. EB. Updegrave & Co. Phoenixville—Geo. K. Oberholtzer. York—Richard R. Staley. SOUTH CAROLINA. Columbla—J. C Bingley (ad. Charleston.) TBXAS. Beaumont—Montgomery Adv. Co WISCONSIN. West Superior—C. A. Marshall, West Superior Hotel. CANADA. A. F. Morris, mgr., Hastings st., Vancoe ver, B. C. Montreal—C. J. T. Thomas, Box 1129. CUBA. Havana Ady. & B. P. Co. “2 £ DARKS 23% Pepe Chon ney 's Ilavana PARK NOTES. There are seven new parks in our list this week. Our park list is each week. The Spotted Elks Indians will be a feature at Coney Island, Cincinnati, next week. On account of inferior street car facillties, Electric Park, Maysville, Ky., closed the season Saturday, July 12 Westwood Park is becoming more and more popular with Bostonians because of its fine and varied attractions. The grand opening of Lexington lark, Boston, Mass., took place Monday, July 21. A rustic theater and zoological garden are among the attractions, Many improvements are in store for Pet tibone Park, La Crosse, Wis. Engineer Nutting, of Minneapolis, is working on 4 plan of the island and possible improy: ments will be proposed. Rorick Glen Park, Elmira, N. Y., under the management of Col. Dixie, is doing a larger business this year than last. rhe Rorick Glen Opera Company was receuatly installed. This opera company enjoyed 4 liberal patronage there last year. 3 A rate war is on between the Cones Island Company of Cincinnati and the ‘ G. & P. Railway Company. The C., G. & P. Co. is a rival of the Cincinnati & Eastern Electric Railway, in which company the Coney Island firm invested $120,000. revised and corrected * 1* i ¥ ) ee