The Billboard 1902-09-13: Vol 14 Iss 37 (1902-09-13)

THE BILLBOARD COMMERCHLADIRIIRE EXTENDED THEIR PLANT. England Brothers Purchase Control ot Boards in Zanesville, Ohio. England Brothers recently purchased the Schultz bill posting plant of Zanesville, O., thereby gaining exclusive control of the boards in that city. The consideration was kept private, but it is said to have been a very substantial sum, and the plant, which was before ex tensive, has been made by the -late acquistion one of the best equipped in the State. KNOW THEIR BUSINESS. But Bill Posters are Having a Hard Time to Convince Outsiders of the Fact. During the past week the Force Food Company's trick eight-sheet has been widely posted throughout the United States and Canada, and in consequence the bill posters have experienced considerable difficulty in getting the public to accept their work in the proper light. Mrs. R. W. Lodwick, who owns and manages the bill posting and distributing plant at Portsmouth, O., writes that she received a nuniber of telephone messages, advising her that her bill posters were not posting the work correctly. In the eastern part of the city one gentleman tried to convince a bill poster that his work was incorrect. In another place it was discovered that part of a poster had been taken off and put in the proper place while the paste was still wet. Like results are reported from all parts of the country, which shows that the poster ~4 attracting the attention anticipated ‘for ‘ CONVENTION Of the United Bill Posters’ Association of England Held at Scarborough. The annual conference of the United Bill Posters’ Association was held in the Grand Hall of the Constitutional Club, Scarborough, Aug. 19-20. One hundred and thirty members spent an enjoyable day at Whitby Regatta, half the number going from Searborough by steamer, and the remainder by train. Arrangements had been made for the ladies of the party to go for a drive while the business of the conference was being transaeted, but owing to the inclement weather this was abandoned. There were nearly two hundred members at the conference. The retiring president, tailie W. B. MeMillan, of Greenock, took the chair at the opening, and was supported amongst others by the president elect, Mr. Walter Hill, London, and Messrs. I. Rockley, Nottingham; A. E. Richardson, Bottle; W. R. Bleakby, Bolton; J. Benton, London: Joshua Sheldon, Leeds; R. A. Jackson, Liverpool: W. Wynn, Sheffield; W. Johnson, South Shields; J. O. Rogers, Belfast; T. MeArthur, Dundee; C. G Wright, secretary, London, and Mr. J. W. Chapman, Scarborough. At the outset the president introduced Alderman Valentine Fowler, J.P., who in the absence of the mayor, Councillor J. Sinfield, gove the conference a welcome to Searborough. The chairman returned thanks on behalf of the conference, and said it was with feelings of delight that members last year agreed to make Scarborough the next meeting place. Many members were making iheir first visit, but he felt certain from the various expressions of opinion he had heard from the members that it would not be the last. Evervone had been thoroughly satisfied in spite of the very wet Sunday. Alderman Fowler then retired, and the ordinary business of the conference was proceeded with. The retiring president welcomed the members, and alluded to an invitation which he and other representatives from England received from the American Association of Bill Posters to attend a convention at Milwaukee in July last. At that gathering they were magnificently treated by the bill posters on the other side. What struck him forcibly with regard to the association of America was the manner in which they did their business. That association was one of the strongest corporate bodies it had ever been his lot to have any dealings with, They conducted their business on a seale which was altogether different to similar associations in his country. Their associations were founded upon protective principles, and they only allowed one bill poster in one town, no matter what the population. But they absolutely controlled every member and members of the American association had absolute faith in their association, and appreciated everything that was done for them. There were many things in which England led, but there were other things in which it would be very well if English bill posters cou'd follow their cousins over the sea. Mr. MeMillan added that the American association sent to their English brethren fraternal greetings. The report and balance sheet were adopted without discussion, and Mr. Walter Hill, of London, was elected president for the third time in thirteen years. Mr. A. KE. Richardson vice president. The retiring president was put upon the committee unanimously, and other vacanc es were filled by the election of Mr, Sheldon and Mr. Rogers. It was decided that the next should take place at Margate. The conference then proceeded to cons.der proposals for the alternations of the aricces of the asseciation, and had not finished when an adjournment was made for lunch. The annual dinner took place in the eve ning at the Salisbury Hotel. Mr. Walter Hill (London), the president, was in the chair, There was a large company present, Was chosen vice Jostiua conference amongst the number being the borough member (Mr. J. Compton, Rickett), the deputy mayor (Councillar Pirie), Alderman Sir J. Sykes Rymer (York), Alderman Fow ler, Alderman Pasecall (London), Councillor Topham, Councillor Grime (Manchester), Messrs. Wm. Morgan, J. M. Gibson, Eliot Nelson, T. Duxbury, A. Denham, R. MeSean and others, The president having given the usual loyal toasts, said he had received a letter from the mayor (Councillor Sinfield) regretting inability to be present, owing to being called from home on important business in connection with the town. The mayor wished the association every success. The borough member gave the toast of “Success to the United Bill Posters’ Association,’ and said his first words to them would be those of welcome to Scarborough. The president, in responding, said that it was some thirteen years since the association was founded in order that by mutual council and support they could the better meet attacks made upon the trade; that they could the more easily remedy any abase or defects in the way the trade was conducted. The work of the association supplied a public want, and was carried out in accord with public sentiment. They had formed the association rather than fill the air with their cries. The work of the association during the past year might be summerized as defense and advancement. In defending their interests, threatened by various bills in Parliament during the past season, the association had spent over £1,O00. Mr. J. E. Walker gave the toast of ‘‘The President, Vice President and Committee of the Association,” The trade, he said, was quute safe in the hands of those gentlemen. Mr. Joshua Sheldon gave the toast of “The Town and Trade of Searborough.” Bailie MeMillan (ex-president), gave the toast of “Our Clients and Visitors.’” Messrs. Fr. Williams and John Whitehead responded. Other toasts followed. During the evening an enteraining proggreine was gone through, the following contributing: Messrs. Eliot Nelson, A. Denham, R. W. Kelly and W. Catley. Mr. C. Thackwray was the accompanist. On Wednesday, the concluding day of the official visit to Scarborough of the United ill Posters’ Association, was devoted to a pleasure drive and an afternoon at Hayburn Wryke. The party started from St. Nicholas Clit, and drove by way of Ayton, through Forge Valley to the Everley Hotel, where a short halt was made. They then proceeded through Hackness and Suffiield to Secalby Station, whence they were conveyed by special train to Hayburn Wyke. ‘The party joined in the drive by invitation of the Searborough Bill Posting Company, and at Hayburn Wyke they partook of lunch at Hornby’s Hotel, by invitation of Mr. Chapman. After lunch the company spent the afternoon as they willed, rambles through the woods and down the cliffs to the beach being much enjoyed. ENJOINING BILL POSTERS. The city of Mt. Vernon, N. Y., in seek ing to enjoin William Seeley and Hirain Spencer from pesting advertising bills within the limits of the municipality until they obeyed a city ordinance and obtained a permit from the mayor, failed to allege that the business of bill posting was a nuisance, and for that reason the Second Appellate Division has affirmed a judgment denying an injunction pendente lite. “It is hardly necessary,”’ says Presiding Justice Goodrich, for the court, ‘‘to cite any other decision than that in Village of New Rochelle vs. Lang, (75 Hun, 608), where the court, Mr. Justice Cullen writing, affirmed on abundant authority an order denying an injunction to restrain the construction of a wooden building in that village, on the ground that it is no part of the business of a court of equity to enforce the penal laws of the State or the by-laws of a corporation by injunction, unless the act sought to be restrained is a nuisance.’ — New York Times. DAUBS. | The trick “Force” eight-sheet has created ' considerable excitement during the past week. The American Bill Posting Co., of Amerieus, Ga.. is doing an immense business now, and their plant has been enlarged, in order to accommodate their large business A. A. Edwards. of Waco, Tex.. has let all his space to Buffalo Bill’s Wild West and Ringling Brothers’ Show, the former of which exhibits in Waco, Oct. 7, and the latter Oct .10. Mr. Hayas, of Cr No. 1. of Buffalo Bill's Wild West, now has charge of the bill posting plant in Greensburg, Pa. In the two weeks he has been in the city he has put le twelve new bill boards, and is prepared to erect: several more in the near future. wedd.ug recently took place in Mich... I. Bo Cook and Ed DISTRIBUTORS” jiretroits Mich. "Tien 11 Cop nd ba Company, and formerly of the Ringling Brothers’ Shows, being the contracting pat ties on one side, while Clara and Elizabeth Lentes, two charming sisters, Whose home is in that city, were the happy and blushing participauts on the other. The happy cou ples will reside in) Detroit. Mrs. R. W. Lodwick, bill poster and d's tributor of Portsmouth, O., has just erected a fine 100-foot board on a car line three miles out of the city and opposite the future site of the large North Western shops. The board also has a good showing from the jund O. N. and W. Mrs. Lodwick has been constantly building new boards and improv sng old ones during her management, and reports enough work at the present time to fiil all of them. The bill posters and billers who recently organized in Cleveland, O., met Aug. 24 at No. SS Prospect street, and initiated several hew members. The union now numbers more than thirty members. The new union will be granted a charter by the American Federation of Labor. The following officers have been elected by the new union: Pres ideut, Frank Sanderson; vice president, William West; corresponding secretary, W. Burke; financial secretary, ‘. Caspars; treasurer, P. Miller. The Oneonta (N. Y) Star, of Aug. 9, contains the following item: ‘The little red advertising wagon of the Central New York Fair will this week cover the Catskill Mountain territory, visiting all towns be tween Oneonta and Kingston, including the Margaretville Fair. This year the advertising for the fair is in the hands of Stanley S. Harrison and George Brazie. The latter lately left the employ of Barnum & Bailey, in Europe, to take up his present work.’ Mr. Brazle has a record to be proud of. On his recent trip abroad with Barnum & Bailey he stood third on the speed contest, posting six 3-sheets in 2 minutes, 5 sec onds. H. White, of Jefferson, la., was first, in 1 minute, 50 seconds, and Ed. Han son, of New York, second, in 1 minute, 55 seconds. This is Mr. Brazie’s ninth year as advertising agent of the Central New York Fair. DISTRIBUTORS’ NOTES. Yr. B. Curtiss, of Derby, Conn., reports the following work done in the past month: 5,000 samples of Dr. Miles’ Pain Pills, 6,800 booklets for the Humphrey Chemical Com pany and several thousand hand bills for local merchants. — Wm. F. Mosler, of Canandargua, N. Y.. has done the following work: 1,000 books for Chas. E. Hires Cempany, Malvern, Pa.; 1.500 local work; 3,500 books for VPeruna Drug Manufacturing Company, Columbus, O.; 5,500 local work; 1,500 samples for Dr. Meles Medical Company, Elkhart, Ind.; 1, 20) envelopes Shoop Company, Racine, Wis.: Geo. Wood, 2,500 cards, local; the_S. kk. Feil Company, Cleveland, O., 1,761 books; the Laxacola Company, of New York, 1,500 books; 1,000 circulars for the Eureka Manufacturing Company, St. Al bans, Vt.; Chas. S. Humphrey (local), 2,000 cireulars; 2,500 books for men only. COMMERCIAL ADVERTISERS. Have your paper made as handsome and conspicuous as possible. By the following, which appeared in the Louisville (Ky.) Post, commercial advertisers will note the effectiveness of distributing as an advertising medium: “‘Mr. A. J. Richter, better known to railway men as ‘Gus,’ the general excursion agent of the Southern Pacific, is visiting Louisville with his crew of assistants. Some tme ago Mr. Richter thought of the dea of taking with him on his travels several uniformed men, who make a house-to-house canvass of the city visited and distribute advertising matter for the road. The plan was so successful that Mr. Richter is now working three crews of four men each, and the results are said to have reflected great credit upon his fertile brain.” ADVERTISING TIPS. Advertising is an irresistible force. Employ simple wording in your advertising. Advertising is a slacks in his work. Advertising, like the fire under the boiler, must be kept going. It's not quantity, but quality, of wording which counts in advertising. Remember that it is human nature to spend money for what is seen constantly praised and illustrated. As soon as an advertiser sights success he begins to awaken to the fact that an im measurable power rests in advertising. The water that has passed will never turn the mill, and the advertising that was done a year ago will never bring business in the future. The successful man never depends on his reputation, except as a passive quality, which he makes a potent and active agency by keeping it before the publie. Do not delay preparing your advertising copy. Get it ready as soon as possible; then you'll have time to go over it, correct mistakes, perhaps change the wording, and above all, make it perfectly legible for the printer. If the printer gets a wrong word or idea into the ad on account of illegible writing, the fault lies with you. The advertiser has not got anything more complicated to handle, as a rule, than plain, salesman who never the unadorned human nature. If he ean “hit the curves’ of mankind as nature turned them out, and reach the elementary love of the beautiful and the primeval credulity, hoth of which are still with us in full force, and promise always to be, he will invariably be successful. , * gt OF Dae OF POSTER *4nDHAND BILE Advertisements under this heading will be published weekly. at the uniform rate of len cents per issne, or $400 per year, Auverican Show Print, Milwaukee, Wis, N. W. Ayer & Son, Philadelphia, Pa. Bell Show Print, Sigourney, la. C. H. Buck & Co., Boston, Mass, Calvert Litho, Co., Detroit, Mich. Ceutral City Show Print, Jackson, Mich. Central Litho, Co., 140 Monroe st. Chicago. Donaldson Litho, Co., Newport, Ky. Enterprise Show Print, Cleveland, O. Enquirer Job Print Co., Cincinnati, O. Erie Show Printing Co., Ere, Pa. Gt. Ader. Eng. & Ptg., 0 Beekran st., N. Y. Great W. rant. Co., 518 Eld, St. Louis, Mou. Greve Litho Co., Milwaukee, Wis. hiaver, Ll’. b., Fond du Lac, Wis. Henunegun & Co, 127 BE. 8th, Cincinnati, O. Sam W. Huke, 200 Sth ave., New York. Standard Kmb. Co., 1358 Broudway, N. Y. jive Show Printing Co., Atchison, Kan. Sturr Show Printing Co., Mason City, La. Musvo City, la.—Star Show Print Co. Morrisou Show Print. Co., Detrvit, Mich. Venn Pig. & Pub. Co., Philadelphia, Pa. Pioneer Printing Co., Seattle, Wash. Planet Show Pt, Co., Chatham, Unt. Russell & Morgan Show Pt., Cincinnati, O. C. E, Runey, 127 E, 8th st., Cincinnati, O. MERGING OF PLANTS. Atlanta Litho Company and Brandon Printing Company Consolidate. B. ‘Turman, W. R. Turman and Rk. 1. furnin have sold their entire stock in the Atlanta (Ga.) Lithographing and Printing Company, aggregating dlo,0ug, to the Bran don Printing Company, of Nashville, Tene., With the idea of merging the two concerns und establishing a new plant, with C. Il ibsrandon at its bead. ry. Re and R. L. Turman will take stock in the new company, but S. Bo Turman will tetire, to go into the real estate business. rn a Ss. INKLINGS. The Topsy Turvy Burlesquers’ paper bears the imprint of the Miner Litho Company. The Russell-Morgan Company, of Cincesn issued the paper for “Mr. i, Jolly of Joliet. The paper for “The Eleventh Hour” Which is issued by the National Snow Print, is well designed to suit that attrac tion. The colors comport with the theme in every instance. The paper fills the func tion that its is designed to serve, that of drawing the attention of the class that loves melodrama, PROFESSIONALS, ATTENTION! Bingaman & Co., diamond importers, Sixth and Vine, Cincinnati, Olivo, give special reductions to members of the theatrical and circus professions on all diameund pur chases. WEEKLY LIST OF BILL POSTERS. Advertisements under this heading will be published weekly at the uniform rate of ten cents per issue, or $4,00 per year. ARKANSAS. Conway—J. F. Clark, Box 92, Springdale—Hite Sanders Co, IDAHO, Pocatello—George Dash, Box ILLINOIS, Bloomington—City B. P. Co., Coliseum Bldg Chicago-A. Davis, 208 W. VanBuren st. Galesburg—Auditorium B. P. C Co. Veoria—Auditorium Bill Posting Co. 272, INDIANA, Michigan City—J. L. Weber & Co. IOWA. Des Moines—W. W. Moore, (licensed dist.). KANSAS. Atchison—City Bill Posting Co. lVarsons—George Churchill. MINNESOTA. Minneapolis—Gibbons Bill Posting Co. MONTANA. Billings—A. L. Babcock. NEBRASKA. Fairbury—Robert J. Christian. Hastings—M. M. Irwin. NEW YORK, New York City—New York Bill Posting Co. NORTH CAROLINA. Statesville—Rowland Advertising Co. OHIO. Mddletown—Anthony H. Walburg. PENNSYLVANIA, Altoona—Chas. Edmund Grubb, 827 4th av. Johnstown—A. Adair. New Castle—The J. G, Loving C. B. P. Co. Phoenixville—Geo, K. Oberholtzer. TEXAS, Carthage—A. Burton. Gainesville—Paul Gailla, C, B. P. and Dist. Yoakum—C, C, Tribble. UTAH. Salt Lake City—Grand Bill Posting Co. WEST VIRGINIA, Bluefield—H, I. Shott. WISCONSIN. Prairie-du-Chien—F, A, Campbell.