The Billboard 1909-06-12: Vol 21 Iss 24 (1909-06-12)

‘UNE. 12, 1909. The Billboard the old-time cobbler’s bench and the present A ] ° process of manufacturing the leather to the id completed shoe. 4 An effort should be made to show as much of the textile trade as possible, from the cotton atin ced OR BOOMIN | | S field, giving opportunity for a spectacular novelty, which is perfectly feasible and would Th O h f M h I G i” | bE e OUutgrowth o uc make an added attraction and a great drawing card, showing a cotton field and the colored people picking cotton, singing their quaint meloAd acid dies as they work, the ‘ginning, and as much vertising R ROGERS PUTS FORTH NEW SCHEME. of the mill work as is feasible to the finished A, ° product of the loom in the completed dress, and instead of using wax models, as are seen in the store windows, have some of the dry goods houses show living models gowned in His Long Experience in the World of Fairs and Openm sis sities: fetes Snes “es a8 sores Summer Resort Turned Into an air Amusements Surrounds His Ideas with an Interest {3'2%",s!.2, 0%, i0¢ si gem w nevcon All Year Watering Place pleted dress, paper, nails, pins, box-making ma that will Attract His Contemporaries. Seperate: espe, a4 phar ih Le Ae f chinery and woodwork. Gas and electric light| 7 ing and power, including the wireless telegraphy, | by Means of Publicity are some of the snbjects that might be secured, | and would prove most valuable and interesting: such an exhibit made by a firm would well re| pay the exhibitor for the cost incurred from the | M: ALBERT R. ROGERS, of New York and tration the educational work of the various advertising they would receive therefrom. a veeet } N the theatrical and show business the basis all success is advertising. Even if you Foston, who was president of the great departments that the city and state are doing, The practical educational value of the exhibit Vike Financing Company at the World's all of which are most valuable and of which would be such as to warrant the authorities Binge ee Pa ss = Louis and one of President | the public are very little informed about. in closing the schools in the surrounding cities | w ae 7 ae not do busi pay Ma + Be: t Frat is’ closest advisers, who is also It would be interesting to have novel and so that pupils could come and study the exni ce nt r vo Rag ae tailed soe te ss oemant of the famous educated horse, Jim Key, | striking object lessons exhibited through models hibits. This is done both at the Pittsburg | ange ti btenin os f th ms bs el ye | “ and a well-known all-round amusement manager, 4nd charts, such as model tenements, and exexposition and by the writer very successfully | a Ugatening © e purse strings when . ic ty : F , A came to advertising. An indifferent attraction > ae veclalty the last few years of ex| hibits bearing on public safety and sanitation, in great exhibitions held in Boston each fall, | C*™° ©? aeve i ’ , on Bowe ght. ——— 4 » tests of paving and roads, models of playgrounds. where the schools in a radius of many miles | ba penne can do ee meee J —2 7 ' T! ° success of the ones he has been interested pee as eS Se es = in is largely due to bis long experience in the | ~ — etineitaldieen age ae are — < Pe a a this fact is = s y, Samat the people want and his ex wi —_— ente on the brains of the projectors no" ‘ ity to wetk ont eriginel end novel LLARD HOLCOMB | of big amusement enterprises and especially cep dena ot a is acknowledged to be the | those attractions that require the drawing of a | of exposition managers and holds the ; | ee nd on ca oa, Se percentage highest reputation for i gg Bg + : | The influence of advertising in bringing sucinality, ae y A, — ee oie a ae . cess can receive no better indorsement than the ogers wi mut on i “ ’ . | Fz o é b ‘i the greatest’ business organizations, ‘the larges! within the lost twenty years,’ Pormerty a smal, inn world’s fair. This original ‘ides “of struggling ity, that depended solely ‘upon_peo bis s the coming idea in expositions, and it sellin a pc: thd gap Ry erg oy is expected that many of the large cities wil! | city with a permanent population of 60,000 peobe holding them, as it is given to ye Se | ple with a record of over 300,000 visitors in a Ss oge, 8 one = a a .~ en oe 4 during the summer and with many days ip r ers ha itte e rex ‘ ‘ | the winter when y visitors were present at editor in which he has briefly outlined = re a | that resort. With over five hundred hotels to and suggestions for such an industrial educa accommodate the people who want to enjoy tional ry a aa | cl ee ge varied gg mg witb A city should now herself. | well-pav streets, with a magnificent boardThis is the industrial age, never more ~ | walk that is brilliantly illuminated every night than to-day She people chaste aoew = in ~ — & ~ the best all-the-year-round re¢ Tia: 1 Lo ce x ° t dea meen ie possible, and what the essentials poe a. s ro Dongen B a ef cnpangion ~ — Ss. during these lenten days the big hotels are add, as Ancoln Steffins trite) ys, ere uf Phe TREPIELEEILE ELAS: i» +E: ne _— ¥ Tae hat lack.” | crowded with people from all parts of the the holes are is what we lac Uni > We do lack information upon these subjects nited States and its many amusement features and do not seem to realize our possibilities Looking at the situation as it now is, one must recognize the fact that there is no need of more knowledge of industrial conditions and opportunities among our people; giving this knowledge a new confidence and interest will inevitable spring up, and find expression in an aggressive industrial campaign throughout the city and surrounding territory Industrial edu cation is the ery of the hour, its need and application require kindergarten metheds and must be shown by object lessons A city needs to know herself Millions of dollars are probably spent by ber citizens out side her limits for things that could readily bought within her confines. The industrial growth of a city and state is unknown in most cases to her own people To educate her citizens, as well as the country at large as to her own possessions needs the bringing together of the buyer and th: manufacturer We have trade papers cat elogues and the traveling man, but today we “want to be shown.”’ It is an era of ‘‘secing ie believing." The possibilities are great, and this new era of prosperity the opportune time the people in all probability do not realize that in their own state is being manufactured hun dreds of the very articles that they buy els« where How best to bring about the introduction of the buyer and the seller and at the same time educate the hundreds of thousands of her people with her great industrial development how best to acquaint them with the Interesting pro cess of manufacture and at the same time show them the advantage of buying at home to give to the young man or young woman just starting out in business life an opportunity '* see the fields that are so widely open, and make them attractive by seeing the actual process murely can not be better presented than through the medium of an industrial educational expo sition. In which both process and comparison are shown THE SUGGESTION. An industrial and educational exhibit given in a city, composed exclusively, if possible, of her own products of manufacture along the lines above suggested, would be sure to promote increased commercial activity and manufacture It would make known the extent of her indus tries and bring into more intimate relation the employer and workman, merchant and buyer. It would prove a great educational service in pointing out to thousands of our youth the many opportunities they possess in their own home city or state for useful and lucrative endeavor in respectable and profitable fields of industry Such an industrial educational exposition, so wide in Ite seope of doing great would naturally receive the hearty co-operation of both eclty and estate, and If possible it should be given by or under the auspices of some influential buetness organization with which probably all the other business and civic or ganizations of the city would be glad to co-operate, The object will not be so much a profit naking enterprise (though it will bring large returns) as an educational (llustration of a ity’s Industries and her commercial and edu ‘tional advantages and growth The possibilities for a unique educational ‘uetrial exhibition of entertaining and inform & process are exceptional Such an exhl ion, while having the attraction of moving rchinery, as is always so attractive, will have ny added and novel Interests The working exhibita of the trade and In trial schoole and manual training depart neate of the public schoola can be made most resting The novelty and Interest could be vie #0 strong aa not only to Interest the man vcturer, dealer and buyer, but draw the eral public as probably no other fair or ex tion would is the Intent of such an exposition, first, ‘iustrate by working exhibits, as far as ‘ble, the device—process of manufacture— * many of the important Industrice as _ Second, to show by exhibit and tllus Dramatic Editor of the Washington (D. Post and author of Me, Him and I, Panhandle St. Elmo, the famous novel of the late Augusta Some unusual exhibits bearing on industrial showing how they transmission plants; devices for utilizing small streams; models of docks and shipping facilities, with indications of transportation facilities land and water; or raised models of used and unused manufacturing sites, etc. cently made in New York, which was so much the public to the need so planned as to arouse be made of injurious tree tn made in sweat shops and a city budget exhibit, caused so much favorable comment and aroused of prime importance and should afford abundant of commercial and Industrial education, 1 the latest modern methods—for of shoe manufacture, close on certain days. The children are admitted free when accompanied by an adult, and the educational value of the lessons they re ceive well repays the time spent by the pupil out of school. Such an exhibit would naturally interest every part of the state and each day of the exposition could be made a special day, either devoted to a different section or to a particular industry. The value of such an enterprise only given on a very small scale, was recently demonstrated, both in Rochester and in Buffalo, where the manufacturers’ Association gave an exhibition of great educational value to the community, and so successful were they both from that standpoint as well as from a_pecunlary one, that they are to be repeated this coming fall on a larger scale. Cleveland is also to give such an exposition in June, and later, both in Cincinnati and in Boston, expositions along these lines will be given. Pittsburg, as is well known, has empleyed this method for many years, only not on such an extensive scale of showing processes as proposed here. In demonstrating its industrial strength, Pittsburg has secured high commercial, educational and large monetary results from her annual expositions. At the expositions held in Boston, Mechan| ies Building, which contains the largest floor space of any building of this character in the East (and of which the writer has been superintendent of a number of the expositions held therein), the B.ston public schools, Weights and Measures Department,, Gypsy and Brown Tail Moth Department, Inland Fisheries, and other state and city departments have made large exhibits. Tnese attracted great attention | be given. | are making money. The development of the | every large city of the United States as well as | all the year round, there is no falling down or winter and spring season came solely through the advertising done by the city authorities in co-operation with the proprietors of the leading hotels. They maintain information bureaus in a number in foreign countries. Booklets, telling of the merits of this resort, are sent broadeast throughout the country and millions are mailed to people in all parts of the world. Although Atlantic City is now the only Northern resort that can lay claim to a season that lasts building up of this advertising. The money is being spent freely now as when the resort first made a bid for winter and spring trade and therefore people are attracted every year to visit the resort and when they do come here for a visit they make it an annual affair afterwards. Atlantic City has not only done noble work in advertising but it also gives the many visitors to this place lots of amusement to keep time from hanging heavy on their hands. Its amusement men are enterprising and aggressive and join with the authorities and hotel men in advertising the resort at all times. There are four piers at this place and they all offer unusual attractions for visitors. The Steel Pier is open all the year round and at present is offering daily concerts by Vessella’s Italian Band, with performances of motion pic tures and high grade vocalists as additionat features. The Heinz Pier is mantained by the Pittsburg pickle concern and offers to all visitors a splendid lounging place with interesting exhibits and daily lectures on interesting sub jects. Young’s Pier is running motion pictures polo games and basket ball contests every night and is drawing well. Tilyou’s Steeplechase Pier is also giving exhibitions of motion pictures and is doing well. Atlantic City also has a number cf beautiful theatres which do a good business all the year round. Nixon’s Apollo Theatre is one of the bandsomest in the State, has every appointment and convenience to be found in the larges’ theatres of the country and is playing the besr of theatrical attractions to big business. The Savoy Theatre is running vaudeville and doing well. A new theatre was opened here recently, and itbids fair to become one of the most successful amusement enterprises in the city. The Criterion Theatre has a seating capacity of 1,000, is beautifully furnished and thoroughly fireproof. With a stage big enough to accommodate any production. with spacious lubbies and beautiful decorations it makes a hit with every visitor and the patronage has increased steadily from the day it was opened. It is owned by Walter Wheatley and is under the management of W. A. Barritt. Mr. Barritt has | been in the amusement business in this city for a number of years and thoroughly understands the wants of the visitors and natives of this city and is therefore drawing the better class of | people to this house. High grade vaudeville performances are being given here and now that the city is filling up with summer visitors, it will only be a short time before this theatre will be turning people away at every performance. The business staff of the house includes a number of old-time showmen who are thoroughly experienced and who make a week's work at this house one of pleasure as well as profit. J. B. (Continued on page 40.) and created profound interest, and thesq de partments all considered their displays of great value to themselves. Such an exposition as briefly ontlined above would be so new in idea as well as in feature, that it should draw besides thousands from the city, great crowds from all over the state, bringing into the city large numbers of shoppers and wholesale buyers, and be the means of acquainting a city with herself and bringing incalculable increase in her home products and accomplish the many objects for which it would 7 cs Ded 5h EUR, ae te acer ae Siemcpeeeeeeerenm skeet tey Peer re Mle aie DRIP ARE MLL mee is te rencus RRP