The Billboard 1915-02-06: Vol 27 Iss 6 (1915-02-06)

FEBRUARY 6, 1915. The Billboard 47 al engagement in New York at the Lyceum iter Mr. Selwyn will interpret for the “a the same stellar pole which he erected the stuge Selwyn and Miss Mayo, whe is known as tuthor of such hits 48 Baby Mine and Twin s, Will start West for the Lasky studio in ywood, Cal., within the next few days. igh the picture version of The Arab is not yw released until late in the spring, because the many preceding productions already ant need and scheduled for release, Mr. Selw vn inxious to get to California ‘n time to see the finishing touches put on the Lasky picturiza 1 of his noted play, Phe Country Boy, which to be released on March 18. The Lasky Qf e has therefore arranged for this to be done and for him to begin work in the film of The Arab within a week after his arrival in Cali fhouza Miss Mayo is known principally as a atist she is also an actress, and she will ippear in the picture version of her. bus 2 Hay SIDNEY BABER IN NEW YORK New York, Jan, 27.—Sidney M Bale who represents in London the Famous Players Film o., the Jesse L. Lasky Feature Play Company and Bosworth, Inc., arrived in New York Janoary 23 on the §. S. Lusitania Mr. Baber stated that he is getting higher ' es for the productions of these three m anu iwers than other brands of film are re: eiving at market. He further states that busi tn is suffered very little as a result of the ‘ar with Germany, excepting on the Eastern where some of the smaller houses have lone and used for military purposes. * war has changed the prices of rentals A picture can now be booked for seut £5 for three days, which is considerably wer than the prices prevailing before the M Baber says that the demand for features ts limited to three-reelers and four or five peels > an exception fi-ient However, ‘f a feature has suf meoit the exhibitors will show jonger res. The kind of pictures that particularly ea to the English public are those of heart rest, the Western picture hay vi « di in shed vularity ‘ry Pickford is just as big «a star on the side as she is here, stated Mr. Baber. and st bearer of an invitation for Miss P'ck appear in several of the leading theaters \ithough London does not beast of any e s Where pictures are shown on a pa wit * strand in New York, it is probable that a ‘ny will soon be organize; to play and suow pictures in a big theater on the same evel with the Strand. On February 1 it is Baber's plan to go to the Pacitie Coast to visit the studios of the Famous Players, Jesse ask Feature Play Company and Bosworth, McKINNEY LEAVES WARNER'S. James A. MeKinne manager of the United Film Service ‘Warner's Features, Inc.), will retire at the end of the week from that organization to en New York, Jan. 27 aeuera =r in other Operations . MeRinney’s withdrawal w!l| cause comment tr e year and a half that he lias been in the tr of the Warner organization he has overcome many obstacles MeKinney'’s executive abilities are recognized in telds apart from the motion oicture business ‘s Well as being patent to confreres of his [n tue film industry, He was associated with Geo. D Perkins in handling the Vrogressive campaign Of which Theodore Roosevelt was stand mi bearer, and has been close to some of the foremost figures ef the political and business worlds in exceutive capacities Ilis interest in former years has also been enlisted in construction work in the West. He is a Western man by birth, and has made his energy felt in tie cireles wherein he has moved. ‘ter operators wil] claim Mr. McKinney's attention, after he has. allowed himself a brief vecation in spite of immediate demands on his services. He stated that he preferred for the esent not to discuss his future plans. As is stown, McKinney “was recently elected a di tor of the Dniversal Film Company. It is vusidered likely that he w'll sever his con ton with this organization, A. Powers, president of the United Film t Ne in commenting on Mr. McKinney's re; rent, was profuse in expressing regret over MeKinney'’s action, LILLIE HERE TO OBTAIN PLAYERS. Y York, Jan, 27.—F, P. Lillie, a Colorado 2s capitalist, who is a stockholder of. the * Peak Film Company. is in New York * object of contracting for the serv eevVeral leading men and women for his ition Lillie stated that he already had options on the services of two leading Whose names are potential in the field todrama, He would not divulge their preferring to complete his plans before any announcement. spoke flatteringly of the work be'ng Y bis company of players in the Colorado talne George Gebhart, leniing mon of ; Ready Soon The Universal Film Mfg. Co.’s Mightiest Achievement the BLACK BOX The Absolute Supreme of all Mystery Serials written by the acknowledged Master of Mystery Story Writers, E. Phillips Oppenheim Supreme by the right of the mightiest superiority of brains, capital and facilities in the Moving Picture World. The World’s Greatest Story—By the acknowledged master of Mystery Story Writers—E. Phillips Oppenheim. The World’s Greatest Director—Otis Turner. The World’s Greatest Producer—The Universal Film Manufacturing Company. Largest Makers of Moving Pictures in the Universe. The World’s Greatest Studios—The Million Dollar Plant at Universal! City, Cal., where every one of the 1,500 inhabitants is engaged in making Moving Pictures. Here is the most thrilling and enthralling serial ever produced ' Marvelously unique from start to finish. Comp!etely new, novel and .Strange, with a gripping’ power that gets and holds packed houses. At heme showings it amazed, astounded and enthralled the supreme authorities of the moving picture world. There is a punch in every scene. Every episode will leave your audiences gasping in breathless interest—eager for more—waiting for the next episode with their money ready for you. Speco books sell by millions. | In this story his genius -outdoes itself. In every startling development he does the unexpected thing. The result is stupendously mystifying. Buaffling to the extremest limit. Book this smashing feature now. You will positively assure yourself fifteen weeks of constantly increasing popularity that will make your house the one big profit maker in your section. If you could see or even imagine the force and power, the brains and the capital, the labor, art and genius that have been put into this greatest of serials, you would realize that it could have been produced only by the Universal Film Manufacturing Company. The same unlimited facilities and inexhaustible resources have produced an advertising campaign for the BLACK BOX masterpiece for exhibitors that simply blots out and throws into utter oblivion all past efforts at helping the exhibitors to boost a serial. Thousands and thousands of dollars have been spent for advertising cuts, posters, heralds, novelties, stamps, contests, the intensest interest arousing publicity that will pour a golden stream into the pockets of the wise pee even who book The BLACK BOX now. TO EXHIBITORS— Book now. Don't be kidded into believing that any phetoplay that strings out over 15 weeks isa great serial. Here's a chance to prove that your foresight is better than your hindsight. Here's a chance to prove that you are entitled to a good thing by grabbing this one offered you on a silver salver. Write your exchange now. If you do not hear full particulars promptly, write or wire instantly to Universal Film Mfg. Co. CARL LAEMMLE, President 1600 Broadway, New York City The Supreme of all Mystery Serials Wire for Booking Immediately F9) 1%. Cushman Lighting Plants \@\. Get the Crowd. Cushman throttling governed engines give steady voltage. It’s cheaper to make your “‘juice’’ than to buy it. You get a good light at are, which makes / clear, bright pictures. Extremely oy light in weight. 4 H. P. complete == plant weighs only 575 lbs. Not the cheapest, but cheapest in the long run. Get informationdescribing exclusive features. It’s free. USHMAN MOTOR WORKS, 936 N. 21st St., Lincoln, Nebr. AS AN ADVERTISING MEDIUM THE BILLBOARD'S GOT THEM ALL SKINNED. the company and assistant director to Otis B. Thayer, the man who is responsible for the staging of the ‘‘Lariat’’ films, as the output of the Pike’s Peak Company is known, was the subject of special praise on the part of Lillie. “T fee] that the Pike’s Peak Company is extremely fortunate in having Mr. Gebbart onder contract and his acknowledged standing as a premier impersonator of Indian roles es»pecially makes him an ideal member of our company inasmuch as we make so-called Western reels a apecialty. L. C. McHENRY LEAVES WORLD FILM. One of the most energetic, popular and successful agents in the Dallas (Tex.) territory is L. C. McHenry, late of the World Film Corperation, who recently resigned from that exchange to join Francis L. Gilbert, who has Cabiria, Atlantis, and All-Star features. Mr. McHenry made his entree into motion picture circles through the concern he has just joined, having left it nearly a year ago to go with the World. That he must have given extreme satisfaction is attested by the offer made Mr. MeHenry, whereby he rejoins the Gilbert Exchange, for it is said to be the top-netch compensation paid for the services he is rendering. While Mr. McHenry can wax eloquent on the matters of the ‘‘goods"’ he has to sell and in “boosting’’ the road and exchange boys along the line, he is becomingly modest when his own merits are under discussion. It was more by accident than design that the following message was brought to light: ‘‘Want the best man io this eountry to go out ahead of Cabiria. You fill the bill better than anyone of whom I know. If agreeable, report at tlis office at your earliest convenience on your own terms.”’ 2 If *“‘Mac’’ can get as good contracts for his new employer aS he got from him there will be mutual satisfaction. . FITZMAURICE IS NEW KLEINE DIRECTOR. New York, Jan. 29.—George Fitzmaurice is the new George Kleine director He has just completed his first picture in the five-part comedy, Stop Thief, from the play by Carlyle Moore. Mr. Fitzmaurice was connected with the Pathe He was scenarto editor and personally wrote a number of the Freres forces for several years. Pathe stories. Later he became a director “FLYING A’ SIDELIGHTS. The first appearance of Irving Cummings, the well-known photoplayer, will be in the Beauty predaction, The Happier Man, wh'ch is scheduled for release February 16. It is doubtful if be will continue in Beauty pictures, but, until this matter is settled, he will appear in plhotoplays of this brand. Saints and Siuners, a very strong religious topic, will be released by the American Company on February 17 The role of the big-hearted chap, who shelters an unfortunate and helpless girl, to the horror of a conventional and narrow community, has been intrusted to Edward Coxen. A_ splendid interpretation § of woman nature is given by Win'fred Greenwood, as the girl. Jolin Steppling is geod as the liberal-minded minister, while Josephine Ditt plays cleverly the empty-hearted woman whose affections and charity are merety surface effects. In the Twilight ‘s another of the American Company’s famous ‘“Light’’ series, and is scheduleq for release on February 15. The scenario was written by Mare Edmund Jones and produced under the direction of Thos, Ricketts. The leading mles are played by Harry Von Meter, Jack Richardson, Vivian Rich and Charlotte Burton. The serial story for which The Chicago Tribune has awarded the $10,000 prize will be produced by the American Company, under the personal direction of President 8S. 8. Hutchinson, at the Santa Barbara studies. The technical work will be done at the Ch'cago laboratories. CARL PIERCE IN HARRISBURG. New York, Jan. 27.—Car! H. Pierce, spec'al representative of Bosworth, Inc., is leaving New York to speak on Thursday evening by special invitation of the Exhibitors’ Lea, “e of Pennsylvania on the subject of legalized censorsbip. Mr. Pierce’s experience in the John Barleycorn campa‘'gn in Philadelphia, it is felt will have an inspirational effect upon the exhibitors who are to foregather in Harrisburg toward unantmous ang immediate action looking to the abolishing of legalized censorship ‘n Pennsylvania, IMPERIAL CORP. OPENS BRANCH OFFICE. Milwaukee, Jan, 27 eral manager of the Imperia! Films Corporat on, whose genera] offices are located in this © ty. *nounce the opening of their first bran of fice in Minneapolis. It is the intention of the Louis R. Gonlden, gen Imperial Corp. to establish severa ices throughout the country F. A. Greenlaw, known to film men ang exhibitors, has been appé nted } i } off » manager of the Minneapolis office Alderman Charles H. Bone, of Binghamton, N. Y.. has introduced an ordinance forbidding the issuance of licenses for moving picture thea| ters for more than six days of the week. ee "Peebiason 1b a8 agi EON a MRE ECT ES iNOS Mt TT Le ae i