Sociology of film : studies and documents (1946)

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CONCLUSIONS AND POSTULATES siderations. Should the film industry continue in its present ownership structure? I very much doubt it, though I do realise the dangers, particularly to the independent producer, arising from its nationalisation. In the long run I am almost certain that nationalisation is unavoidable. The film companies are commercial undertakings. They must, therefore, primarily think in terms of profit. Yet the service they provide is of an essentially different nature from food or clothing. If food is bad, the State machinery has ample means to deal with the merchant who sells it. In the case of the amusement industry the 'bad food' is sold — to the detriment of the audiences. Their moral health is undermined, if not ultimately destroyed. To sell 'soul' needs an expert knowledge which the present structure of the film industry cannot provide. The most pious and noble motives must fail when the system as such is objectively wrong, because you cannot sell 'soul', even if disguised under the cloak of 'entertainment'. Yet the sociologist should not propagate Utopias. For the next five years Parliament has its hands full. So we should, perhaps, confine ourselves to suggestions which are practicable here and now. I think it is feasible to form a State Distributing Corporation which might import (and export) those films which the dictatorial heads of the big distributing agencies either do not like or which they think not profitable. Such a State Distributing Agency would certainly create new and powerful bonds of understanding, for example, with Soviet Russia and France. Moreover, it would enter into important and effective competition with the existing circuit monopolies. Last but not least, the profits of such an organisation might be invested in making intelligent feature films, for which those directors who still have their own ideas and refuse to be bought up by the monopolistic and purely commercial film interests might be won. I envisage also that communal authorities might build their own cinemas and administer them (I believe this is the case in Norway) . From such communal cinemas beneficial and constructive ideas would permeate the State which, otherwise, as we have seen, is bound to decay in an age of increasing centralisation. 282