Sodom and Gomorrah : the story of Hollywood (1935)

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16 SODOM AND GOMORRAH But all this was only minor, when one considers that the greatest reward was coining. For six years the Lady Nelson Beauty Cream Company had been sponsoring annual beauty contests for the sole interest of the public. That, at least, was the claim of the management. Somehow or other, it was the divine duty of the manufacturers of America's greatest aid to beauty to send some young girl every year on her way to fame and fortune. The fact that the publicity was worth considerably more than the expense involved in the contest was discreetly unmentioned, though of course no one could be so uncharitable as to object to the company's incidental profits from this institution. And no one ever seemed to remember that not one of the winners ever attained a fortune, and but very little fame. Each winner was a local Queen for a moment, and then it was all over. To be sure, the lucky winner received a large gold cup on which was inscribed a charming little verse about Venus, but even this loving cup was something of a fraud, for it was only gold-plated. However, it shone as nicely as solid gold, and the winner's friends and neighbors would never know the difference. Invariably the winner herself was ignorant of the fact until some Los Angeles pawnbroker brutally appraised its value.