Sodom and Gomorrah : the story of Hollywood (1935)

Record Details:

Title:
Sodom and Gomorrah : the story of Hollywood
Date:
1935
Publisher:
Los Angeles : End Poverty League
Volume:
Sodom and Gomorrah : the story of Hollywood
Leaf #:
00022
Language:
English
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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18 SODOM AND GOMORRAH the day there was a huge riot in Europe, and even a beauty contest winner cannot compete as news with a European riot. Naturally she continued no longer as Gulda Frankfort. Her sponsors concluded that such a name was not conducive to screen glamour. There is no sex appeal in "Gulda" and very little more in "Frankfort." So the first step in her metamorphosis was the transition from her old name to the new. She emerged as Ireena Delmar, with the accent on the last syllable. That would look nice in lights, and would be. easy for her public u> pronounce and remember. Her father mortgaged his bungalow on Cherry Street and endowed his daughter with a thousand dollars, which of course she would repay out of her first week's salary. But she had to have some capital until she could get organized in Hollywood. As yet she had not decided at which studio she would work. After they had made their ofTers it would be time to decide that. Naturally her father would become his daughter's secretary and business manager, and the whole family would come to Los Angeles and live in a Beverly Hills mansion, luxurious, ostentatious, and in superbly bad taste, like most of the other wealthy film people. Gulda — pardon, we must remember to call her Ireena now — was already looked upon as great by her friends. They petitioned her for future