Sodom and Gomorrah : the story of Hollywood (1935)

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122 SODOM AND GOMORRAH for President Roosevelt is at least an indication that the future promises something better. Perhaps three hundred years from now our descendants will be idolizing politicians exclusively. The ice age, however, will have come on the earth again before Americans will ever entertain anything more than a profound suspicion and dislike for intellectuals. By that time the motion picture producers will have adapted themselves to the changed conditions and will probably feature at least one college professor in every picture, and in million-dollar extravaganzas perhaps an Einstein and a hundred ordinary professors will be starred. But at the present it is possible for some stupid little doll from Six Corners, Kansas, or from the slums of New York, to have a million of otherwise sound Americans at her feet. This condition arises from two factors. One is the inherent passion of the public to glorify somebody; the other is wrought by the magic of the dollargreased publicity departments of the studios. It is the latter which direct the idiotic hero worship into channels that terminate in the box office. The producers make little effort to appeal to the people's artistic sense — if they have any — by giving them real actors. As has been pointed out, talent is very rarely the decisive quality that lands a player, especially a feminine one, in pictures. Because of this, and because otherwise they could