Sodom and Gomorrah : the story of Hollywood (1935)

Record Details:

Title:
Sodom and Gomorrah : the story of Hollywood
Date:
1935
Publisher:
Los Angeles : End Poverty League
Volume:
Sodom and Gomorrah : the story of Hollywood
Leaf #:
000142
Language:
English
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 28, 2024
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138 SODOM AND GOMORRAH dozen other issues they know nothing about, their agents are there to write up their comments in such a way as to make them "Westy" or "Gablish" or "Davies-like" or whatever the case demands. How long these screen personalities would survive without the succor of a great publicity organization is extremely problematical, and will remain so, for there will never be an occasion in which one of them will try the hazardous experiment of getting by on his or her own ability alone. If only Greta Garbo's reticence and love of solitude were genuine instead of being one of the cleverest publicity stunts ever hatched in a business saturated with ballyhoo, she would be the best example of a motion picture actress owing her popularity to the quality of her work, rather than to the genius of her press agent. As it is, Miss Garbo is one of the better actresses in the industry. It is too bad that she has developed that mystery pose which, admittedly, sustains so much popular interest, for if she could have dispensed with that she would be a welcome oasis in the desert of circus-barking advertisements so typical of the motion picture business. Tt is the stereotype that is responsible for so much of the misery of the cinema actors. Depending on the publicity edifices their agents have created for them rather than on their own talent, they have to be careful how they tread lest the house of cards should collapse. Being tight-rope