Sodom and Gomorrah : the story of Hollywood (1935)

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SODOM A \H 143 This was a prize winning letter' Hov. demonstrates very cl< hat the screen really is. and what the average person expects of it. It is apparent from this woman's letter that she does not attend motion picture drama, to be entertained by brilliant acting, but to stimulate her imagination by seeing the likeness of those glamorous creatures she has read about in the tilm magazines and the newspap< The public could get the same effect from reading fairy The woman whose letter won a prize should gel herself a wellwrit ten book at glamorous characters at a lending library, and she could save her quarters. Obviously she does not care much about the vehicles her idols appear in. She sees Gary Cooper and dreams ut him. Likewise, in the bejeweled Crawford and in the satin-gowned Shearer sh herself with the things she would like to have. It is for exactly this situation that the studio publicity departments exist. This is the end to which all the million dollar ball; rives. The brilliant illusions are created for . .^he become> interested, y< n in love with these screen people, and she pays her money to see them and hear them talk, no matter what th or what they do. The whole thing is akin to drug addiction. The public gets faun th, beau and passion by the way oi the cinema. But drama, talent, and art — these are elements that do not