Sodom and Gomorrah : the story of Hollywood (1935)

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148 SODOM AND GOMORRAH the most unique type of literature to be developed in a country that has produced wild west, gun action, true detective, and confession stories. The latter at least are publications that do not serve any particular industry. Even the aeroplane stories are not publicity notices for Colonel Lindbergh. The screen magazines, however, are indispensable to the motion picture industry and could well be subsidized by the studios although they make huge profits as a separate business. Unique hardly describes the institution. Back of it all, of course, lies the American love of heroes and the inherent hero-worship. Whenever a new star is being developed in Hollywood, all the film magazines release stories about her life, her loves, her likes and dislikes, her views on every conceivable subject, and a biography of the baby, if she has one. She is praised to the skies, she is made eccentric, of course, and she may be condemned a trifle for some petty fault, but never enough to hurt her. The art of condemning a screen star to her advantage is something which only the Hollywood press agents have been able to accomplish. Genius is no word for it. The motion picture magazines really ought to be prosecuted on charges of defrauding the public. The titles of their stories are made excessively alluring, sensational, and promising, yet nothing of significance is ever revealed in any article.