Sodom and Gomorrah : the story of Hollywood (1935)

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CHAPTER VIII Why Hollywood Goes Broke It is the opinion of most people that the motion picture executive, even if he is immune to ideas of good taste in his product, is a fine business man. Producers are supposed to be shrewd, capable individuals from the practical standpoint of money making. But while this is the general conception of the public, it is true only to a certain, limited extent. It must be admitted that most of the executives are extremely proficient in diverting a steady stream of gold into their own pockets, but they cannot, to save their lives, manage their corporations to make money. All they can do is pay themselves enormous salaries which their studios cannot afford, and in the end they will lose not only their companies but also their big salaries, as did Mr. William Fox. The motion picture executive is the perfect example of a completely successful failure. Samuel Insull, so far as his business enterprises were concerned, made a hopeless muddle of things, but he did have his Chicago opera to leave as a monument to his existence — though he gained the ill will of those prima donnas whom he persuaded to invest in Insull stock. But the motion picture executive is not responsible for the furthering of