Sodom and Gomorrah : the story of Hollywood (1935)

Page scan 000233 from Sodom and Gomorrah : the story of Hollywood

Record Details:

Title:
Sodom and Gomorrah : the story of Hollywood
Date:
1935
Publisher:
Los Angeles : End Poverty League
Volume:
Sodom and Gomorrah : the story of Hollywood
Leaf #:
000233
Language:
English
Collection:
Books
Format:
Books
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
August 22, 2024
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SODOM AXD GOMORRAH 229 film rentals has been substantially reduced. Mow accord; theory, the movie-goers patronizing the large chain theaters should more than pa) the loss in him rentals to independents. But mehow in practice it simply did not work out that way. The receipts brought into the big company-owned palac super, current run at tractions and aid for the enormous overhead o\ the subsidiary theater companies, with nothing left over for the parent, producing companies. In other words, the profits in the exhibiting field did not take the place of the loss of film rentals to independent theaters, much less over-lapping them. This was a major factor in the bankruptcy of the fifth largest industry. ■er. the Hollywood producers have added insult to injury by cramming down the throats of the independent exhibitors that detested block-booking system. The sales agent of a major company calls on an exhibitor and as him, "How would you like to have Nettie L and Teddy Spark (two current, extremely popular film lovers) in -The Nights Are Fun?" The exhibii Remembering : much money he made from their last picture, he jumps at a chance to s ark in "The Night! Fun." "All right," says the agent, "but you will have to sign for sixteen of our picture